At the same time, regardless of the luxury giant LV, Gucci is also an international fast fashion brand H & M , Gap , UNIQLO, ZARA, or a professional children's wear brand MQD (horse riding Dayton children's clothing), Maladin, Paraballa Etc., the major brands are stepping up the layout of children's clothing market.Data show that in 2017, China's children's clothing market will exceed 150 billion yuan, while 2017 is also known as the 'children's clothing market broke the first year.'
Consumption upgrade, a new generation of parents love brand children's clothing
The outbreak and changes in the children's clothing market originated from the rise of a new generation of parents after 80 and 90. According to the data of the National Bureau of Statistics, the peak of fertility rate in China is between 20-34 years of age, with the highest among 25-29 years, and gradually becoming established after 1980s and 1990s Family and nurture the next generation of the main force, but also this wave of 'children's consumption upgrade' in the main group of young parents in this age group, along with the Internet information, globalization of information growth, its concept of childcare and children's clothing consumption Philosophy and parents formed a huge gap.
It is understood that, with their parents believe that children's wear replacement cycle is short, children's clothes as long as they can meet enough to wear, clothes, more emphasis on cost-effective consumer attitudes are different, in the domestic maternal and child commodity market environment, 'safe' and 'healthy feeding' is a new generation Parents are the primary consumer demand, under this premise, they are more in pursuit of fashion personality, therefore, the quality of the design of the brand children's clothing naturally a new generation of parents of all ages.
Brand children's clothing, the most sought after spirit of quality
Although the brand of children's clothing is more likely to win the favor of a new generation of parents, the definition of a new generation of parents is more complicated fashion, is to think creative style, or style theme, in order to be their good, brand quality has become a new type of parents concerned Hot area.
Internet + era, fragmented information explosion, the core carrier of brand delivery is still in the product itself, the relatively early emotional cognition of the brand, respected design models, young Mom and Dad spending habits are playing a subtle changes, Begin to pay attention to the safety of fabrics, comfortable design, the pursuit of children's higher quality core value.
On the one hand, adult children's wear and neutral wind are also popular children's clothing brands such as the well-known British department store chain JohnLewis launched a gender-tagged children's clothing series, triggering outside discussion.Meanwhile, the first introduction of children's clothing series GIVENCHY also brand Eclectic atmosphere of freedom introduced into the design, the distribution of street flavor personality. Dolce & Gabbana and FENDI are based on the totem to play a different pattern, regardless of sex to join monsters, flowers and other designs, to break the established gender image framework can be said , In order to meet the personalized needs of a new generation of parents, brand children's clothing who fight their best!
On the other hand, respect for children's perspective, listening to children's choice of friendly design is also constantly being respected in the industry.As the well-known children's wear brand MQD more emphasis on child psychology and children's expression, abandon the excessive adult shape the image of children around the company to grow at the core Philosophy, to create children's pure childhood flavor, in the industry and parents have been strongly resonated.
Insiders said that at present, 80, 90 groups continue to raise the proportion of child care groups, its more superior economic growth environment, higher quality of life requirements, the current mainstream 4 +2 +1 family structure decision Children's consumption expenditures have the basis of two generations of wealth accumulation, continue to enlarge and promote the consumer demand for baby products. They advocate fashion personality, preferring to dress up their children fashion is beautiful, often for children to pick new clothes .In this does not harm the baby's health Under the premise of common values, more personalized design and the pursuit of the concept of quality children's clothing is naturally more popular. From this point of view, MQD, Dolce & Gabbana and FENDI and other brands of children's wear has long lead the trend.