November 1 at 0:00, Jingdong 11.11 Global Goodies Festival officially kicked off.Jingdong appliance will usher in the first day of its opening, just 1 hour beyond the day of 2016 all day, as of 9:00 am has been reached 2.5 times the whole day last year.
Outbreak of high-end light luxury category home appliance unstoppable
As of November 1 at 9 am, all categories of appliances outbreak Jingdong, which sales of television categories in the good start half an hour has been catching up all day last year, with the overall decline in sales this year, the color TV industry to form an extremely sharp contrast, heavy equipment Sharp battle became the biggest winner, temporarily listed in the TV category sales charts, Hisense and Xiaomi ranked second and third.Air conditioning continue to maintain this year's hot sales trend, the United States, Gree, Oaks to become the most popular brand of air conditioning. Refrigerator and washing machine category also overall growth, sales doubled over the same period last year.Great kitchen appliances category sold, sales of cooking stoves is more than twice the same period last year.
In addition, due to increasing consumer attention to food safety and healthy eating, in line with the concept of healthy living, can significantly improve the quality of life of emerging appliances are also popular consumer appliances, water purifier sales reached 3 times over the same period last year, washing dishes Machine sales reached 4 times, juicer and cooking machine also have more than 5 times the growth, and by the beauty of women's favorite consumer also achieved a 5-fold increase in massage chairs reached 800% year-on-year, epilator is the same An alarming 18 times increase, these data show that female consumer groups are emerging as the main force in home appliance consumption.
It is worth mentioning that, from the sales data Jingdong appliances can be clearly seen that the high-end light luxury appliances have gradually become their category of very important product lines, increasingly sought after by consumers.With television categories, for example, television Outbreak of sales mainly focused on high-end intelligent products such as artificial intelligence television, high-end surface television, 4K ultra-high definition television and large-screen TV, among which the sales of medium and high-end TVs above 55 inches increased most rapidly, The trend of upgrading high-end intelligent TV products pulling TV consumption is obvious, while in the washing machine category, more than 8 kg drum washing and drying machine received the pursuit of consumers, from 1 o'clock on the 1st just over half an hour to go beyond last year Days. Vacuum Cleaner Categories As the high-end brand Dyson's sales, customer prices significantly improved, compared to last year's entire category of customer price increased by nearly 70%.
Quality has exceeded the use of consumer appliances to become a major consumer choice.
Outbreak from the focus to a sustained high Jingdong change 11.1 competition pattern
In previous years 11.11 promotion season, the market sales are often concentrated in the day of the outbreak of November 11. This year, the nation's largest sales channel JD.com not only to more than 1.2 billion marketing resources to help manufacturers to promote, and from October 16 onwards, almost A day of Jingdong appliances peak spree lying, too, Sharp, Samsung, Supor, Changhong & Meiling, Midea, Hisense, TCL, Skyworth, Oaks, Gree, Bo Lang & Oral B, Storm TV, Honeywell ... ... A large number of first-line home appliances brand, so that more than 1 million consumers in advance of 11.11 to enjoy the quality of life in advance.At the same time, Jingdong appliance also spared no expense on October 30 to all over China 900 million WeChat users full push to 'home appliances online shopping , Chinese self-confidence 'as the theme of' tyrants' ads.
All of these changes the market during the 11.11 pattern, so that each brand is no longer indifferent to one day, but has a more comfortable time to prepare, the front line extended to November all month. Jingdong appliance efforts have also been full cooperation of appliance manufacturers In response, nearly 100 domestic mainstream appliances such as Midea, Gree, Haier, Oaks, Skyworth, Konka, Fangtai, Galanz, Boss, Joyoung, Wanhe, Manufacturers have to microblogging forwarding in the form of interaction with BOE appliances.
The leaders of China's home appliance industry leading enterprises such as Fang Hongbo, Li Dongsheng, Liang Haishan, Liu Hongxin, Zhao Yong, Liu Tongzhi, Zheng Jianjiang, Geilke, Mao Zhongqun, Ding Wei, Wang Xining, Dai Huaizong, Jingdong headquarters, invited and Jingdong Group Chairman and CEO Liu Qiang East exchange and dinner. Haier even announced that its washing machine business for the Jingdong separate separate home appliances several production lines at full capacity, and even the holidays do not have Down to protect the supply of washing machines for Jingdong appliance during 11.11 In addition to introducing more air conditioners and explosives to maintain their top position in sales of Jingdong air conditioners, Gree also strived to expand its business lines through such projects as smart refrigerators in cooperation with Jingdong, Jingdong platform year annual sales target of 10 billion in sales.Other appliance manufacturers also play their respective advantages, with the greatest resources to fully protect the 'Jingdong 11.11 Global Good Things Festival' period of sustained consumer demand.
The result is just the beginning 11.11 wonderful will continue
The blowout on November 1 shows consumers' acceptance of JD.com's products, services and prices, however, so impressive is just the beginning. "Jingdong 11.11 Global Goodies is getting better. Half a month, JD.com will continue to provide consumers with more surprises: not only playing the White Stripes 12 interest-free, daily sign to send beans, and November 1 -9 days a day a day, and more Enjoy the kind of non-stop promotions!