E-commerce big push to come, small appliances will welcome the sales boom.
The annual promotion of the largest e-commerce festival Double 11 is coming, the major e-commerce platforms and businesses have to do a good job marketing preparations for the vigilance.From the beginning of 2017, the small appliance industry rose 30.51%, in the East Financial Appliances Sub-sector Index In the second row.With the rising trend of consumer upgrades and small appliances have their own high-end, intelligent, quality features make consumers pay more and more attention to the investment in small household appliances and choice.Because this year's '11 'by the festival Pre-sales promotion and double-eleven attack, the performance of the entire appliance industry was not satisfactory, but the processor still achieved a 135.6% year-on-year increase. The dishwasher also performed strongly. Retail sales of domestic dishwashers for January to August 2017 Amount / retail volume reached 2.4 billion yuan / 560,000 units, YOY + 134% / 154%, indicating that there is still growth in the small household appliances industry category contrarian.
From the '11 'sales situation, consumers, businesses and distributors have Xu Li eleven, the major e-commerce are also active pre-sale activities, we expect the small household appliances industry will usher in a double 11 more Large sales peak, sales of small appliances in various categories is expected to fully release sales volume. Kitchen appliances small appliances, optimistic about the leading rice cooker Supor (002,032) and cooking machine lead Jianyang shares (002,242) (603868); Austrian health care massage equipment optimistic about Okay (002614).