November 1, 2018 spring and summer Mercedes-Benz China International Fashion Week ushered in the strongest performance of the East Beijing show day.As the chief official sponsor of this China International Fashion Week, Jingdong together domestic luxury luxury women's clothing brand TRACY CHU, the United States Modern fashion brand bebe and American lifestyle brand GANT fashion week debut stage, the perfect interpretation of the light luxury, elegant, American casual and other trend style. November 1, 2018 spring and summer Mercedes-Benz China International Fashion Week ushered in the strongest performance of the East Beijing show day.As the chief official sponsor of this China International Fashion Week, Jingdong together domestic luxury luxury women's clothing brand TRACY CHU, the United States Modern fashion brand bebe and American lifestyle brand GANT fashion week debut together, the perfect interpretation of the light luxury, elegant, American casual style and many other trend.At the same time, Jingdong and a series of internationally renowned brand and designer brand tide launched cross JDX joint program name section, but also a new attitude appeared on the Jingdong show.
TRACY CHU, a designer brand loved by international stars, has risen rapidly in recent two years. TRACY, the founder and designer, insists on combining the trend with the classic to create a highly recognizable brand style. TRACY CHU new series to BALANCE design concept, the designer by breaking the symmetry to highlight the balance, and through the magic structure processing techniques, so that the entire series in the comfort and sexy to find the best combination of points.
TRACY CHU new series of fabrics to silk, beads, wool and other precious natural materials, to ensure maximum comfort, coupled with a large number of exquisite hand-stitching pins, so that the entire series is particularly refined in terms of color choices, the design Division used a military green, pink, gray, white gentle color, intended to allow people to add a sense of calm in the spring and summer.
In this show, the brand also released the world's exclusive patented product Alpaca knitting series has also become a major bright spot. All products are from Peru, the world's exclusive patent authorization, Department of non-staining, additives, pure natural raw materials.
Founded in 1976 in Los Angeles, the US modern women's fashion brand bebe, also presented the same day a colorful new season costume show, its product design is good at creative cut reflects the confident and beautiful women changeable style, just to show the modern women advocate Natural and unique aesthetic trends, to lead the modern fashion trend of the United States one of the brands.In this season's design, Bebe to a US girl's journey into perspective, tells the girl along the way to enjoy the beauty of different countries and cultural differences, from which the self, Feel the natural beauty, which led to a series of wonderful inspiration story.
The new products are made of natural fiber fabrics and are full of story fabric. They are made of stripes, plants, flowers, dots, tropical birds and other patterns. Tassels, embroidery and metal are used in modern science and technology. A record. The overall color bright, light blue, lake green, bright yellow, red flame, and the ethnic style of light brown and soot, mutual integration, ignite the visual nerve.It is reported that, in addition to this fashion week and Jingdong cooperation, bebe By the end of October has been officially settled in Jingdong.
Another leading brand of American fashion GANT, the United States East Coast ivy elite culture and GANT product design perfect fusion, and gradually evolved out of American sports and leisure products, after the integration into the European classic style, creating a unique mature, positive and healthy Brand culture, quickly by the American metropolitan elite as a classic, and gradually become the leading fashion brand in the United States, and to the world.
GANT this season's new product design inspired by the flowers and the long spring flowers in the sea, with the marine style, the occasion of the spring, vitality in April as a series of themes.The new product uses a large number of high-tech fabrics, new eco-friendly fabrics and ECO Fine positioning process to interpret a different kind of classic commuter dress, combined with the trend of the design of a variety of patterns, more fit GANT advocate American leisure and European classic combination of all-inclusive lifestyle brand.
It is worth mentioning that the activities of the day, Jingdong and MOSCHINO, McQ, Haculla and a series of internationally renowned brand and designer brands JDX cross-border co-branded products also presented at the scene. JDX | MOSCHINO new in November On the 1st of the same day, it was officially launched on the Internet and sold exclusively to the entire network. This series is mainly based on the trend of multi-environment conversion, which is comfortable, lively and free, infiltrating the trend image and fashion ideas into all aspects of life. Experience.
In this fashion week, in addition to live through the form of live, so that consumers appreciate the new fashion trend the first time, but also follow the current major show are very popular 'show that buy' model, not only opened up And effective communication path with consumers, but also to achieve a truly high-end fashion fast commercial floor.This model is also now recognized as the fashion industry to undisciplined retail era over the important revelation of the Jingdong show fashion forward And broad vision; the other hand, Jingdong in the process of optimizing the image of the fashion also continue to self-renewal.In the upcoming 11.11 promotion period, Jingdong will break consumer spending barriers, the use of omni-channel marketing and refreshing marketing package , Creating a great shopping experience for consumers.
The era of consumer upgrades, Jingdong is constantly upgrading the participation and initiative in the fashion industry, all-round penetration of consumers and the community in the fashion industry in the process of the whole industry chain to maintain high speed, through the front end to guide the consumer trend, effective To achieve a number of domestic and foreign brands and consumers to connect as a commitment to become a superb retail infrastructure services provider, Jingdong in the field of fashion, continue to provide consumers with anytime, anywhere, convenient and efficient service experience, accelerate the ' Unbounded retail 'era.
