The annual 'Double 11' chop festival is approaching, and since its founding in Tmall 2009, 'Double 11' has grown to become the largest promotional event in the world. On October 11, 2016, Lynx With more than 100 billion yuan in sales and 120.7 billion sales records, the value created by this all-you-can-carnival feast finally turned the whole nation into a stunned one. In 2017, with the approaching of 'Double 11', all major enterprises were preparing their preparations in full swing as China Water heaters and kitchen appliances leading brands, 000 and million in the Lynx flagship store and Jingdong Mall self-flagship stores and other major sales channels, take the lead in developing promotional activities.
Buy to send 1111 yuan red envelopes, million and 'new storm' struck
'There is no doubt that' double eleven 'is this Zhendianyunjian, convened not only from the end consumers, but also swept the Large enterprises. Ali Taobao Hao throw daughter, issued a 250 million torch red envelopes; Jingdong Mall not far behind, hit a thousand good things as low as 1 fold slogan; with the arrival of double eleven, Huawei Mate series as the theme, planning Undertake 'take the product to bring home' Huan grab activities ... ... 'Double 11' to grasp the huge profit growth behind the space, not forgetting the truth back to the vast number of consumers, million and promotional discounts from the Red Sea to break through Out, the real marketing activities aimed at family needs.
It is understood that the "Wanhe Double 11 Starter Activities" includes the "Grand Lucky Draw" and the new splendor package worth 1111. In the lucky draw, pumping the first prize will receive an 8 kilogram weight inverter drum washing machine, 60 Taiwan drum washing machine I do not know flowers to whom.Even if the pumping fifth prize, consumers can also get the value of 199 yuan LED fashion creative lamp; the most attractive to consumers, than the value of 1111 yuan and the only new spree: Buy 3,500 yuan to send the value of 499 yuan car empty net, the value of 399 yuan depth filter bath purifier and 220 yuan Jingdong E card ... ... only the new spree, inverter drum washing machine, 000 and carefully planned Promotions, aimed at repaying the support of the vast number of consumers over the years, consumers reluctantly chop hand buy buy, harvest a suitable and practical million and spree, that can feel million and heartfelt feedback to consumers.
To promote more quality, million and products bring full experience
Instead of blindly chopping their hands, consumers are paying more attention to the value of the product behind the discounted sales as the middle class becomes the mainstay of consumer spending. Focus on the pursuit of quality of life in the launch of 'million and double eleven opener', 000 and even by virtue of its high value of the product, high quality, consumers have won the favor.
Starting with gas water heater million and undoubtedly occupy an important position in the field of gas water heaters.According to the findings of the research released by the British Institute of Building Services Research and Information Association (BSRIA), an authoritative independent research institute in the world, Wanhe is the only one of the two global Ten water heater brand 'one.
In the market, popular million and intelligent constant temperature gas water heater, its temperature control after the upgrade of the three major technologies, so that the water temperature is no longer hot and cold; the rose gold brushed panel is to enhance the color and water heater Value, look at the value of color and touch the touch, let the consumer suddenly heartbeat; when twist open the shower, the waterfall-like hot water dumping down and wrap the whole body, water column like human hand kneading every inch of tight muscles ... ... 'Yan value and quality of both' and water heater, has hit a successful use of the myth of 20 years of continuous use, won the majority of consumers of all ages and trust.
In addition to producing excellent series of water heaters, 000 and in other areas of kitchen appliances, with excellent product quality and stylish product modeling, also made good achievements, according to the relevant data show, 000 and gas heating water heaters, disinfection cupboard , Gas stove, range hood, electric water heater market share in the forefront of the industry.
'Everything is ready, only owe the wind', before the 'double 11' official battle started, Wan and make every effort to make all-out preparations. 'Double 11' as a major corporate profit growth point of sale, discounts Is an important means of boosting the overall sales profit growth of an enterprise. However, this "double 11" dispute will eventually be implemented in the overall competition of product experience, after-sales service and brand influence.
In 2016, Million and Double 11 doubled its sales to only 101 million in e-commerce turnover, while its brand advocacy of 'Make Home Warm' has always put consumer needs first in the business. Is the only way to win in the competition.