November 2, China's home appliances industry's largest and highest technical exchange event - 2017 China Household Electrical Appliances Technology Conference held in Hefei, the conference sponsored by the China Household Electrical Appliances Association, Haier Group, co-organized by GMCC & Welling, Anhui Home Zhi Rui Technology Co., Ltd., Boshi Home Appliance Investment (China) Co., Ltd., Nidec Compressor (Tianjin) Co., Ltd., Anhui Wanlang Magnesium Plastic Co., Ltd., Beijing Embraco Snowflake Compressor Co., Ltd. and other enterprises Support, the conference focused on the development trend of the global home appliance technology, especially common technologies such as smart, green, quality, new technologies and new materials, attracting experts and engineers from home appliance R & D, manufacturing enterprises and upstream and downstream industry chains, More than 600 representatives from universities and research institutes attended the conference.
Five years of tempering forward China's home appliance industry usher in tremendous change
The report of the 19th National Congress of the CPC pointed out: Over the past five years, it has been a grand and profound process of development in the cause of the party and the state. It has made tremendous and profound changes in its economy and society.
Jiang Feng, chairman of China Household Electrical Appliances Association, said in his speech that the past five years are also an extraordinary five years in the development of China's home appliance industry. Under the guidance of the central government's supply-side structural reform, The transformation of China's household electrical appliance enterprises to actively carry out transformation and upgrading, adhere to independent innovation, change the mode of growth, has achieved positive results, the overall quality of China's home appliance products increased, the proportion of high-end products increased, industrial concentration continued to improve, the industrial structure Be effectively adjusted.
China Household Electrical Appliances Association, Jiang Feng
In the past five years, the overall strength of China's household appliance industry has been significantly improved, making it more likely for Chinese home appliance manufacturers to compete in the international market. The Chinese-made home appliance products have accelerated toward the world. Chinese household appliance enterprises have taken a more positive stance toward the international market and set up overseas R & D, manufacturing center, more and more global consumers began to accept and fall in love with China-made home appliances.
At the same time, China's leading home appliance enterprises have taken frequent strides in international mergers and acquisitions. Well-known home appliance brands that once enjoyed world-wide acclaim were taken over by China's home appliance enterprises. For example, Haier acquired the home appliance business of the US General Electric Company, Midea Group acquired Japan's Toshiba Appliances, KUKA, a supplier of robots and equipment and system technologies, and Clivet, an Italian central air conditioning manufacturer, have become a global business card for China's manufacturing industry.
In the past five years, thanks to the efforts of the whole industry, the capability of technological innovation in China's home appliance industry has risen significantly. The new phase of following up, followed by imitation, turning to run and leading the way is at an important stage of enhancing innovation capability. China has even come to the forefront in some areas such as smart manufacturing, innovative technologies and smart appliances, Jiang said.
A total of technical innovation to get through the path to achieve appliance power
At present, intelligence has become the most active area of technology innovation in the global home appliance industry. The rapid development of new technologies such as Internet of Things, big data and artificial intelligence has provided endless possibilities for technology and product innovation in the home appliance industry. In addition, The hottest topic in technology conference.
According to Dr. Zhao Feng, CTO of Haier's Appliance Industry Group, artificial intelligence actually represents a new thinking, not just a technology. 'This is based on data-driven decision-making, whether it is the iteration of our product, the operation of users, The user's service, our manufacturing, and the changes involved in the whole process.
Haier Appliance Group Vice President, CTO Dr. Zhao Feng
At the same time, he also stressed that there is a very important difference between 'AI + home appliance industry' and 'Home appliance industry + AI.' In his view, the home appliance industry has strong barriers because many home appliance enterprises have small users Data, there are user and device behavior, these are large, traditional Internet companies have no way to capture the data. 'Appliance industry should use artificial intelligence, Internet of things to help home appliance manufacturing, consumer spending, product quality upgrades, rather than artificial Smart plus this industry. '
Dr. Xu Chengmao, vice president of the Academia Sinica's Academia Sinica, said that smart products are at a crucial moment of transformation and upgrading, and that "smart" home appliances with mobile phones and connections at the core are being abandoned by consumers and that intelligent products are taking place from concept to structure Revolutionary Changes In his speech, he emphasized the importance of software and content for smart appliances: software that creates the ultimate experience and content that is the real service to users, and to Xu Chengmao, health and nutrition have become The key point to enhance consumer value and stickiness, and the United States's new artificial intelligence appliances, is the software and content landing and presentation.
Dr. Xu Chengmao, Vice President of Midea Group Central Research Institute
China Institute of Information and Communications, China Association for the Advancement of Artificial Intelligence Alliance Standards Group Dr. Shi Yuxi introduced the status quo of China's artificial intelligence technology, she said that the initial formation of China's artificial intelligence industry ecology, traditional industries and enterprises are using artificial intelligence Upgrade.
Dr. Wang Zhiping, Technical Director of Jiangsu Institute of Future Network Innovation, shared the key technologies and application cases of big data in the home appliance industry.He said that for the home appliance industry, big data is the key to market research, product planning, personalized recommendation and risk management Cycle has an innovative role.
Around the intelligent home appliances, Smart Home Appliances Co., Ltd. in Anhui Zhong Zhi Rui Technology Research Center, Zhao Peng, Li-Yang Li, vice president of cloud-yi, Shanghai Qingke Information Technology Co., Ltd. CEO Wang Yonghong, Haihaila CTO Zou Jun, CEO Zhou Naichao made keynote speeches respectively for the construction and standard construction of smart home appliance interoperability public platform, user data security, big data application, mobile internet of things application and smart home appliance brochures.
In 2015, China Household Electrical Appliances Association led the establishment of a smart home appliances interoperability project team, Haier, Midea, Boshi appliances, TCL, Changhong, Hisense, Skyworth seven world's leading home appliance business jointly developed a "cloud cloud interoperability standards," standards covering user access, device access, service interface, device function model, information security and many other requirements through a unified conversion agreement, Opened up the cloud interface of various enterprises to realize the interconnection and interoperability of different brands of smart appliances During the Chinese Consumer Electronics Show (AWE) in March this year, the working group opened a theme exhibition at AWE to show the standard results .
China Household Electrical Appliances Association Smart Home Appliances Interworking Standards Working Group experts, Haier Youjia Intelligent Technology (Beijing) Co., Ltd. Dr. Wang Miao, as China's first smart home appliance interoperability standards, smart appliances Cloud Interoperability standards truly solve cross-brand Interconnect industry challenges, in line with the market situation and protect the interests of enterprises during AWE next year, the working group will also show the latest results of cloud networking standards.
'If all home appliances companies can work together to develop interoperability enterprise standards, we work together to build a large platform for interoperability, all enterprises have their own platform, but the platform can be docked, interoperability and mutual control, to share data between each other, The entire appliance industry to establish such a competitive platform, I think it will certainly help us in the new era to the entire industry rose to a higher level. "Zhao Feng said.
Dr. Christian Heine, Partner of KNH Patent Attorneys in Germany, said that in the past few years China has made great progress in the field of Internet of Things and artificial intelligence and has surpassed the United States in the number of patent applications. It is only a matter of time before products and markets overtake the United States In the meantime, he also reminded Chinese home appliance industry practitioners that the patents involving smart home appliances will have an impact on the future market operation of China's home appliance enterprises, especially some non-practicing entities, or patent gangsters, Its business areas, which have also started to operate in Germany and China recently, suggested that Chinese home appliance companies should pay attention to the protection of intellectual property and patents.
Dr. Christian Heine, Partner, KNH Patent Law Firm, Germany
In addition to product intelligence, smart manufacturing is also one of the directions for the transformation and upgrading of China's home appliance manufacturing industry.At this meeting, Zhou Chao, director of China Light Industry Changsha Engineering Co., Ltd. stressed in his speech that in the planning and design of home appliance smart factories, we should focus on lean Automation, Informatization, Visualization, Greening and Digitization
In addition, new materials and new technologies are also the topics discussed in this conference.During the conference, Dr. Zhang Zongbo, an associate researcher at the Institute of Chemistry, Chinese Academy of Sciences, introduced the application and development of new silicon-containing materials in home appliances in his speech. Zhang Aimin, State Key Laboratory of Polymer Materials Engineering, Institute of Molecular Research, shared the current status and prospects of application of elastomeric materials on home appliances. Panasonic Electronics Co., Ltd. Shippo Yang introduced the highly functionalized nanoelectrified ionized water Generation Equipment Development, Yang Hongge, assistant to president of Grid Packaging Technology (Jiangsu) Co., Ltd., introduced the green smart packaging solution. Wang Hongzhong, manager of Henkel (China) Investment Co., Ltd., introduced the application of room temperature phosphorus-free pretreatment technology in the appliance industry.
New Opportunities in New Era China Should Become a Global Leader in Home Appliances
At the juncture of a new era, Jiang Feng believes that this new era has brought new opportunities for the Chinese home appliance industry. Along with the implementation of the national strategy, the 19th National Congress of the Communist Party of China made a significant judgment on 'entering a new era when socialism with Chinese characteristics' , The income of urban and rural residents will increase substantially, the consumption structure will transition to a higher level, and they have higher requirements on the grade, function and quality of household electrical appliances. The great consumption potential contained therein will bring the upgrading of home appliance industry structure opportunity.
According to the "Guideline for the Development of China's Household Electrical Appliances Industry during the 13th Five-Year Plan" formulated by China Household Electrical Appliances Association, by the end of the 13th Five-Year Plan period, China's household electrical appliance industry will have to become the world's leading home appliance powerhouse, and Jiang Feng said that China should become The world's home appliance power must establish a technological innovation capability that can lead the development trend and meet the needs of global users. It must have a global competitive edge in technology, brand and market.
To this end, China Household Electrical Appliances Association for more than a decade to continue holding China Household Electrical Technology Conference, with a view to promoting domestic appliance industry within and cross-industry technical exchanges between the promotion of China's home appliance industry, technological progress.
Fu Jun, general manager of GMCC & Welling Fu Yongjun that China Household Electrical Appliances Technology Conference as promoting the technical progress of the appliance industry authority exchange platform, has become the appliance industry colleagues to explore the industry trends, the best platform for the exchange of technical progress for the Chinese home appliance industry Development, China's home appliance industry has become a global concentration of competitive industries played an important role.
Fu Yong Jun, general manager of GMCC & Welling
Jiang Feng pointed out that in the international arena, the global pattern of home appliance industry has undergone major changes. China's home appliance enterprises have shown the trend of group rise. The status of Chinese home appliances in the global home appliance industry has further improved. China has become a home appliance with a significant influence in the world Big country, China The home appliance enterprises have become the leading force in leading the innovation and development of the global home appliance industry. China is confident and capable of becoming a leader in the world's home appliance industry.