TV market experienced a wintry this year, according to Orville cloud data statistics, first half of 2017, TV sales fell 11%. Panels and components prices but the average selling price is lower, the price war is not a long-term plan, Recently, TCL Group released the 2017 third quarterly report shows that the average selling price of TCL smart TV increased by 19.3%, smart TV sales of 1024 million units, an increase of 27.8% from the same period of last year, The sales of high-end products such as quantum dots, curved surfaces, 4K and large screens continued to increase, and I can not help but ask why TCL is still on the rise when the market is not favorable.
From October 30 to October 31, TCL KuUJU invited many domestic media reporters and TCL iron powder users to participate in the open day. Starting from the four aspects of R & D, production, sales and service of TV industry chain, Users demonstrate how TCL can create the ultimate experience for users through the integration of upstream and downstream enterprises and the upgrading of industrial structure, firmly grasp the innovative R & D of TV, intelligent manufacturing and personalized service.
Upstream and downstream strategic resource integration, the birth of a television trip
The birth of a television, first of all R & D, production and assembly, each step can not be separated from the spirit of excellence and innovative research technology.According to statistics, as of the third quarter of 2017, TCL Group has 23 R & D Center and R & D personnel, it has applied for 29,577 Chinese patents, 7,124 U.S. patents and 8,188 PCT patents, of which 12,640 are Chinese patents, 2,174 are U.S. patents and the number of patents is ranked in the forefront of the industry. In 2016, Huaxing Photoelectric Co., Ltd., a semiconductor display panel developer, manufacturer and marketer, ranked the fourth in the international filings of domestic enterprises in PCT (Patent Cooperation Agreement) in 2016, ranking the 16th in the world. In 2015-2016, the TOP100 , Ranked the top three Chinese enterprises.
At present, the intense competition in the domestic color TV industry, color TV manufacturers profit and loss and panel price fluctuations have a strong correlation.As the only realization of 'screen - core - terminal' integrated TV industry chain manufacturing capacity of enterprises, TCL Huaxing Power, enhanced Control of the upstream panel industry, the strong support for its color TV business.
TCL, which sticks to 'Industry', has achieved the leading position of its core technology such as surface, quantum dot, sound quality and artificial intelligence. Its manufacturing process level is the leading position in the world. Its self-built LCD industrial park can reach 1260 Not only is it a large scale, it also meets international quality standards in production and assembly lines. With the support of the policy of 'One Belt, One Road', the Polish sundries are converted into sea by sea and the cost of logistics is reduced by 15%, further reducing the product Cost pressure.
From sales to on-site service, a quality of life open
TCL cool friend technology as TCL's O2O platform, carrying the banner of TCL online sales.The average age of only 27-year-old employee of the Internet, to assume the TCL Internet transformation of the major, responsible for TCL Group in various industries such as user operations, e-commerce sales and customer service business.In 2016, TCL Kuyou Technology created a full year 6 billion sales, double sales during the period reached 1 billion In the middle of 2017 in 618, it won a total sales of 1.2 billion, an increase of 90% of the good results in the upcoming Double XI Shopping Festival, TCL cool technology has been ready, all-out 1.3 billion sales target breakthrough.
In terms of logistics and services, TCL Kuyou Technology also has the same precision deployment.Supplied with CJ Group of South Korea to undertake diversified logistics services, including distribution logistics, e-commerce logistics, supply chain logistics overall solutions and international freight transport Agent; its logistics warehouse in the country covering more than 40 cities, covering an area of 2 million square meters, is committed to become a leading integrated logistics solutions provider.
Very home is to provide users with many types of service options, including the provision of home appliances, digital, water and other products, cleaning, installation, and enjoy the maintenance, recycling, extended warranty services so that users stay at home, you can enjoy all types of appliances Home service since its inception, the appliance cleaning business in the United States Mission, the public comment and other Internet platforms won the 'user ratings the first' and 'order growth rate of the first' and other high-quality reputation.
Improve the industrial layout, exhibition big brand strength
In the face of the overcapacity and the pressure of globalization, all television companies must make great plans for the future industrial layout and industrial development. For TCL, multi-dimensional preparations are being continuously strengthened: exploration of manufacturing technology and artificial intelligence In the production side, the practice of standardized production, ensure product quality; in the sales side, user-centric, to ensure ultra-high cost; on the server side, to create a closed-loop services, eliminating the need to worry about the user.
As an international enterprise, TCL products as a bridge, its leading technology, sophisticated technology into quality assurance for thousands of households, to adapt to the trend of consumer spending upgrade, giving users the ultimate product experience. The TCL cool friend technology options in the double Eleven held an open day early, linkage industry-wide, through the media and user channels to allow more consumers to understand the brand, and further feel the big country brand TCL's insistence and responsibility, but also enhance the user's trust in the brand.
