October 16, TCL exclusive title of CCTV "big country brand" second documentary "line" shock broadcast, the film TCL Group Chairman and CEO Li Dongsheng 'walking' in the TCL overseas market, IFA exhibition, laboratory , Family and other different scenarios in all directions, showing TCL relies on technological innovation and excellent products to become the world's attention Chinese brand.
TCL's Chairman and CEO, Li Dongsheng, mentioned in the film that from innovation to innovation, TCL transforms the fruits of innovation into a global leader in products that allow the world to witness the products of big-name brands Strength in the field of home appliances, TCL white appliances as one of the pillar industries TCL appliance industry group, since its establishment, 'pragmatic innovation' as the brand concept, rooted in a new living environment, insight into new market demand, new lifestyles, Change the user's life, over the past two years for consumers with a variety of revolutionary new products, good-looking, easy to use, quality, differentiation, cost-effective, constitute the five major product power, these differentiated factors for TCL refrigerator Washer successfully captured consumers.
Washing machine industry: founding pioneer and maker
Innovation is the TCL washing machine to break through the market of heavy 'weapons. "In the washing machine industry, secondary pollution plagued the industry for many years, consumers suffer, but the industry has been unable to cure secondary pollution. March 2016, TCL refrigerator washing machine After three years of overthrowing countless programs, subverting the internal structure of traditional washing machines, washing industry thoroughly solve the problem of years of sewage washing problems, the first pollution-free Washing Machine, the first solution to the washing machine on the secondary pollution of clothing.
In August 2016, TCL introduced the pollution-free drum washing machine again to solve the secondary pollution of clothes by the drum washing machine. In March 2017, TCL again launched a pollution-free drum tub washing machine to solve the cross-contamination between clothes and clothes Pollution-free technology has won China's national technical certification and four international patents, pollution-free washing machines received a 'pollution-free features washing machine' certification, which is the first feature certification of the domestic appliance industry in Germany IFA 2017 2017, TCL Waste-free bucket in the bucket washer won the 'annual product innovation', the highest recognition of the world stage.
As a result, TCL has built a total pollution-free system solution that has become the creator of pollution-free standards, a continuing innovator in the field of washing machine decontamination technology, demonstrating a new approach to health washing, caring for family health and delivering a healthy lifestyle.
Refrigerator industry: the founder and leader
In the field of refrigerators, TCL also always adhere to the innovation and technology to promote the development of TCL refrigerator has been concerned about food storage, and actively explore the recent food storage solutions to fresh, comprehensive care of fresh ingredients, to protect the health of users. , With 17 core technologies, 205 patents, the first integrated frequency conversion technology to achieve the refrigerator air volume, wind speed and temperature of the automatic match.
Compared with the normal air-cooled refrigerator, using TCL inverter air-cooled technology of the refrigerator, with a "fast cooling, temperature difference, energy saving, low noise," the characteristics of the effective preservation of food original flavor and nutrition at the same time, to solve the problem of energy consumption , Leading the new national standard in the food storage, but also for the special ingredients set up an independent storage area, such as wet and dry zones, maternal and child areas, -1 ℃ constant temperature lock area, to retain the natural taste ingredients, also has AAT negative ions Keeping fresh technology, the whole space from the release of negative ions to maintain a more healthy integration of health and health in addition to dust, odor, sterilization, keeping fresh four functions as one, providing 360 ° food fresh all-round fresh care. TCL refrigerator inverter air-cooled refrigerator With two innovative technologies at this year's IFA show won the "annual results of technological innovation."
TCL Group Chairman and CEO Li Dongsheng said in the "line" article, time is changing, but there is always something that will not change.As TCL refrigerator washing machine, adhere to the user needs as the starting point, through the design and technological innovation, continue to integrate into the human , Serve the user's scientific and technological functions, to provide users with the ultimate experience of products and services for the family life to bring more intelligent care and infinite touch .As a representative of the big country brand, TCL refrigerator washing machine will open a new era of healthy living.
