November 2, hosted by the Four Seasons song Mu Weibo topic 'nothing else' launched quickly attracted the attention of many users, a short time triggered a heated discussion of microblogging users, set off a strong brand of communication energy.
Four Seasons Mu song joint hundred brands to create user interaction new gameplay
'# # Do not Do not light, solar energy needs light to have hot water.But Mu Seasons song tells you that there is no light can also; no do not do not have electricity, water purifier needs electricity to have water, but Mu Seasons song tells you, WOW water purification machine without electricity ... ...
By the four seasons Mu song combined Hisense air-conditioning, Wufangzai, miss you dates, southern black sesame paste, Qijiawang, water code, Zhuo Ma Quan, auspicious wonton, the United States Tuoshi, Yangchun goat and other 100 brands launched # Nothing or not # topic quickly attracted the attention of the whole network.Many users have joined this event, forwarding messages, interactive constantly.At the time the event became a big carnival before the "double eleven."
A few days ago, the four seasons Mu songs put a creative advertising has also attracted the attention of the audience.A "blackout notice" appears in the "Southern Metropolis Daily" layout, newspapers intact nothing else, only the "blackout notice" four A character, a two-dimensional code and four seasons Mu song brand logos and other simple elements.This is the Four Seasons Mu song around its products WOW no water purifier content.
China Blue TV from the hand in hand "run it", cool dog fun entertainment entertainment, with Baidu, Haier and other boarded the 'Blue V brand marketing value list', and then to 'power outage notice' Jingxian 'Southern Metropolis Daily' ... Four Seasons Mu songs have accumulated a strong brand potential, the more and more marketing new gameplay is also more skilled.
The four seasons Mu song joint hundred brands launched nothing Nothing topic activities, while many blue V 'old iron' show their loving, while the brand's influence virtually extended to the maximum, not only to establish and major Blue V between the close interaction, but also the brand rejuvenation, fashion, internationalization and socialization of the image deep into the hearts of people, making the brand and the user's adhesive to a new level.
No electricity can be used to break the consumer imagination
In this public participation in the carnival storm, 'no electricity can be used water purifier' - 'WOW water purifier' has become the focus of many users.Generally speaking, the water purifier needs electricity to have water purification, However, Mu seasons but subvert the consumer awareness --WOW water purifier water without electricity!
It is reported that this WOW water purifier originated from the United States Aerospace Science and Technology, the core components are imported from the United States, the process standard is reached military manufacturing level.At present, WOW water purifier has won more than ten countries in Europe, America, Japan and South Korea more than 13 invention patents , To ultra-era technology design concept to lead the water consumption trend.
And its biggest bright spot is 'no electricity' - even without electricity, but also according to the market research shows that many consumers believe that the traditional reverse osmosis water purifier external power supply, circuit transformation Will make the kitchen a mess, slow water system, but also prone to failure.WOW water purifier, it is based on the pain point of consumers tailored new products.
To 'no electricity' as the highlight of the WOW water purifier, breaking the imagination of consumers, more consumers presented an unprecedented comfortable water purification experience. Enough to promote the upgrading of water consumption, leading the industry into clean water New Era.
At present, with the rapid development of the Internet era and the iteration of consumer groups, brand marketing has also reached a new crossroads.In the face of new challenges and opportunities, Four Seasons Muge not only introduced disruptive products, but also with more social, Young interactive play new ways to play together more enterprises blue V and users, the formation of a new force brand community, to create a new model of brand innovation and marketing.
