Recently, Fabrizio Mozi, general manager of Weichai Baudouin International Engine Company, led dealers from all over the world into Weichai. Not only did they not only shake the 'Made in China' represented by Weichai, , But also more confident and looking forward to Bodouan who is a part of the Weichai family.
Fabrizio Mohz interviewed
Reporter: Baudouin has embarked on a new journey since joining the Weichai family in 2009. Can you share the development and changes of Baudouin in these years?
Fabrizio Moz: Baudouin became a part of the Weichai family in 2009 and since then we have been learning how to work in such a large group company as Weichai.
French Boduan technical workers to Weichai exchange manufacturing
Weichai has a wealth of resources, not just financial resources, but also research and development, marketing, manufacturing, management and manpower, etc. Integrating and collaborating with Weichai is crucial to Baudouin.We have made a lot of efforts and changes , In order to better cooperation, also set up a new department.
Reporter: In June this year, Chairman Tan Xuguang made a special trip to New York City, the United States to boarded the engine of the city of Boudou engine ferry experience, placing great hopes Baudouin brand in the future, Baudouin in the United States to open up the market will have what the deployment?
Fabrizio Moz: Yes, we were lucky enough to host Chairman Tan in New York.Hornblower, the largest ship operator in the United States, is now shipping more than 30 ships equipped with Baudouin engines and transporting passengers across the East River in downtown New York.
New York ferry equipped with Weichai Bodoan engine
The United States is one of the most demanding countries for engine technology and environmental protection and one of the largest markets in the world. Now we are in the area of fishing boats and passenger ships in New York and the surrounding area. Next, we will try our best to enter more regions and regions. Sub-market.
We will further develop sales channels, expand the circle of partners, set up parts and service centers, build around-the-clock services, and extend products and services to a wider area.
Reporter: After years of integration, Chinese and French employees become more inclusive and understandable. Can you share the cultural stories that have taken place between Chinese and French employees?
Fabrizio Moz: There are many differences between China and Europe, such as the way we think, the way we work, and I remember that on the first day of my work, Dr. Sun (Weishan Power CEO Sun Shaojun) and I had an informal Yes, but the process is very serious.
I asked him why he did not laugh when talking in a meeting, because in Europe you tend to show some friendly behavior, such as a smile, while others are talking.He told me that I did not laugh because I was afraid you think I was teasing you Or do the content in the traditional Chinese cultural context, listen carefully, do not disturb each other is a good character.
Weichai culture in Boduan company
This is a very typical example, with cultural differences between Europe and China everywhere, but these are not obstacles, and the one word used in China is 'seeking common ground while reserving differences.' As long as both sides are open and honest, all communication can reach a consensus.
Reporter: Baudouin is a brand with a century-old history. In the future, what plans will be made in brand building?
Fabrizio Moss: Baudouin will be over a hundred by 2018. First we prepare for next year's Centennial, where Baudouin is one of the oldest engine companies in the world, a very important milestone in the history of the company.
Our celebrations will begin with a series of shows that will keep Bourdainian's century-old style alive with our clients around the world, especially since the Bounty created by the Weichai family over the last decade - from one The verge of bankruptcy, which sells ship machines only around the Mediterranean, is now transformed into a global brand that has now reached almost every application.
Weichai Bo Duan released a new M55, M33 series of high-end power
In the future, we will target the global high-end market and strengthen our brand influence to launch Baudouin's second 'Centennial' journey.