Helen Zhe entered the industry expansion | 'accelerated season' | into the trillion market

⊙ reporter Li Xiaobing ○ editor Sun Fang

We have introduced a COG process for the production of flexible display AMOLEDs (20.170, -0.31, -1.51%), and if it is verified by the customer, it is expected to break Panasonic's high-end brand customers The monopoly of the situation. 'That this sentence is Helen Zhe is the acquisition of billion billion automation chairman Zhang Tianwei.

For several years, Helen's philosophy has been expanding its commercial footprint in the field of intelligent industrial robots, from early nuclear biochemical emergency rescue equipment, dangerous goods accident emergency disposal equipment and other military, as well as robotized intelligent aerial vehicles, intelligent Electric power repair rush to build complete sets of equipment, high-altitude cleaning robot, a series of fire robots, etc., to now 3C industry-oriented precision drive module intelligent integrated automatic production line, power lithium battery automation production line, Helen Zhe keep the downstream market pulse, Mergers and acquisitions into the industry to expand the 'accelerated season'.

Into the trillion market

The end of 2012, listed on the GEM more than a year of Helen Zhe, from Shanghai Electric (8.360, -0.34, -3.91%) the hands of the group has been a loss of three years of fire truck production enterprises Shanghai Gramman International Fire Equipment Limited This is Helen Zhe's first attempt on mergers and acquisitions.He Lunzhe Chairman Ding Jianping aware that although the company occupies the first in the high-altitude operating vehicle market share, revenue can be less than 300 million yuan; the same time, the company The main business market, the total capacity of only 700 million yuan, less than the total assets of 800 million yuan, the growth of the ceiling on the head.Therefore, Helen Zhe must expand to the new business areas, improve asset utilization efficiency, while Shanghai Gramman International Fire Equipment Co., Ltd. can lead Helen philosophy into the market demand of 10 billion yuan in the fire truck market.

As a starting point, Helen Zhe along the smart equipment industry main line, all the way to promote: in January 2015, with the acquisition of giant to Albert, into the billion-level LED equipment market; 2016 January, wholly-owned acquisition of Shuo technology, Into the trillion industrial automation production line design and manufacturing, robot integration applications and robot education and training industry.

At present, Helen Zhe has formed Xuzhou, Shanghai and Shenzhen three major industrial base, customers include military, security, electricity and other units, but also Foxconn Apple mobile phones and other 3C new production line of intelligent technology research and development team .2016 years, the company To achieve revenue of 1.416 billion yuan, net profit of 88.3828 million yuan; the first three quarters of this year, the company revenue of 1.01 billion yuan, net profit of 75.663 million yuan.

With the acquisition, Helen Zhe entered the industrial expansion of the 'accelerated season'.

Reserve the integration space

'In a large volume of the market, if the company can account for 10% of the share, business growth will be we can not imagine before.' Ding Jianping M & A account is so calculated.

Helen's acquisition of the primary premise is not the target company's subject matter in the A-share market, how hot, but the target company's industrial space how much.Of course, the company and the acquisition of the object in the business to have synergies. LED display drive power companies giant can Albert, downstream customers and Helen Zhe high-altitude operations vehicles in the street city, landscape, communications and other areas of overlap, which is easy to cooperate with each other, while the Helen Zhe series of firearms robot and even Shuo technology robot integration The application of technology complement each other, through the acquisition of Shuo Shuo technology and the acquisition of Cheng billion automation, Helen Zhe can be industrial robot technology line extension, to get through, Helen Zhe is the acquisition of lithium-ion battery automation equipment supplier Xinyu intelligence, The company's special vehicle business-related.Obviously, Helen philosophy seems to cross-industry mergers and acquisitions have a specific internal industry collaboration.

At the same time, although the target enterprise market is large, but Helenzheimen's acquisition of the subject of the establishment of companies are not long, are set around 2011, the burden of light, light in assets, the scale is not large, such as the acquisition of giant Albert in 2015, Revenue of 151 million yuan that year; even acquired in 2016 to seize the technology, revenue of 189 million yuan that year is the acquisition of Cheng billion automation, Xinyu smart, 2016 revenues were 90,807,100 yuan and 72,532,900 yuan.

'This gives room for Helenzsch's integration.' Ding Jianping said that a business revenue from 100 million to 1 billion yuan need to cross the operational management turning point. 'Helenzhe has gone through this process and has accumulated to achieve this Across the maturity of the experience, and we mergers and acquisitions companies just need this experience. 'So, mergers and acquisitions is no longer just a simple sum of the business volume of mergers and acquisitions, more importantly, to stimulate and exploit its potential to achieve explosive growth.

Three years to recover the transaction price

Albert in Shenzhen giant doorway, Ding Jianping reporters when I saw the first sentence is: 'This is the valuation of more than 7200 million that the performance of more than 8000 million commitment to the business.'

Statistics show that in 2015, when Helens mergers and acquisitions, the giant can Albert EVALUATION value of 72373500 yuan, the final transaction price of 72000000 yuan.According to statistics, as of the end of 2016, the giant can Albert Albert has contributed 5473.1 million yuan Deducting non-net profit.With the giant promise Albert committed to 2017 annual net profit of 33.8 million yuan, Helenszhe in just three years can be over-recaptured the original transaction price.

However, this seems to be just the beginning of the giant Albert CHAN, general manager of Tin Kwok-hui, said: 'I do product planning is no one beyond three years.' Previously, he introduced communication power technology into the LED industry, groundbreaking LED screen to achieve ultra-thin Now, he is again in the layout of COB technology to 'completely subvert the industry'.

According to reports, at present, LED chips grown in the wavelength of the uncontrollable, but different wavelengths, the color display is inconsistent. Therefore, the current solution is to LED chips wavelength diode lights sorted out, close to the wavelength of the plug In the same PCB board hole, the industry known as the 'plug lights' LED screen so produced, due to the different wavelength wavelength between the screen and the screen, the screen will be displayed in the color green, some screen reddish .

Giant Albert CHAN technology is the first wavelength of the chip directly attached to the PCB board, and then use hardware and software technology to adjust the chip's brightness and color temperature, so that the entire screen color temperature uniformity, to achieve the best display. This means that future standardization of displays will be possible. "Tian Guohui said that this technology will eliminate all processes and equipment related to 'plug-in lamps', save material costs as much as 30%, and greatly shorten the production cycle and improve the display Clarity and performance stability.

With COB technology, before only giant power Albert LED screen power supply, decided to enter the outdoor LED display production .2016, giant Albert CHAN power supply business revenue of 217 million yuan, while the LED power LED display only The price of 5% .Tian Guohui said outdoor LED screen in 2016 the market capacity of about 50 billion yuan in 2017 is expected to 700 billion yuan, the company plans to launch in 2018 smart LED screen to seize the market.

Not only is the giant Albert CHAN, Helenz mergers and acquisitions in the business, each founder of the acquired company did not eat the immediate business of the 'old' in their own subdivision areas in the forefront of innovative reserves.

Such as Helen Zhe 2016 acquisition of Shuo Shuo technology, in the robot industry is known as the domestic system integration field the fastest growing dark horse, and the global robot 'four family' have established a strategic cooperative relationship, set up only four years (51.920, -0.28, -0.58%) and other listed companies, and more than 30 customers, including the company (including 51.220, -0.58, -1.12%), Lehman shares (8.980, -0.20, -2.18%), Op lighting (47.950, -0.28, -0.58%) and other listed companies, and For Foxconn design and manufacture of Apple's iterative mobile phone-related intelligent production line. Yang Ya, general manager of the company said, had to find a door to the acquisition of Shuo Shuo technology listed companies no less than twenty or thirty.

At present, even Shuo technology industry pattern has changed dramatically.Company joined the Shenzhen Institute of the first robot in the field of private schools in the field of education, for BYD (63.320, -0.88, -1.37%), Fiat and other enterprises Orientation of the training of industrial robot application talent.At the same time, its own industrial robot business, also began to intelligent logistics warehousing, biotechnology field expansion, large customer cooperation list is still growing.

2016 GoodChinaBrand | ICP: 12011751 | China Exports