In the new environment, more and more paint companies to cross-border integration, diversified layout, and gradually form a normal.
Diversification can diversify risks for enterprises and facilitate enterprises to obtain financing advantages from the capital market. At the same time, it means new growth points, a broader market and a larger sales scale. These are great temptations for enterprises, Many enterprises are eager, but still cautiously stop watching, not easy to try.
It is understood that a number of well-known brands, large group companies already involved in cross-border, such as the German BASF do both paint, cosmetics and agriculture also do; there PPG , Akzo Nobel, Nippon, etc., all have cross-border operations.
Real estate development in recent years, hot, many companies keen on real estate investment.East Yuhong is no exception, according to statistics, June 27 this year, to Beijing Oriental Yuhong Waterproof Technology Co., Ltd. as shareholders of Guangdong Oriental Yuhong limited real estate development The company is registered with the registered capital of 50 million RMB, which means that Dongfang Yuhong is involved in the real estate industry in China.It is not the first time for Oriental Yuhong to invest in real estate, and it is understood that it had invested in Canada last May Real estate projects, the purpose is to further improve the company's asset allocation, increase revenue.
In addition to real estate, the Oriental Yuhong is also involved in the financial sector.On June 7 this year, Oriental Yuhong with 192 million yuan and UFIDA and other 11 companies jointly invested a registered capital of 40 billion Beijing Zhongguancun Bank Co., Ltd., in the financial sector Further overweight.
In cross-border, Barclays is not inferior. In order to provide better furniture factory coating solutions, Barclays Group invested 520 million yuan to build Nankang furniture spraying center, the main coating industrialization, high Performance of environmentally friendly paint production and children's furniture manufacturing, covering about 160 acres.In the future, it is estimated that 3-5 years will be the furniture distribution center in the country (Park) to establish water-based wood coatings centralized spraying center.
Not long ago, Barclays introduced 'Kao's children' brand of children's furniture. As a more successful company in the coatings industry, many people do not understand why Barcodes chose to cross the border to the field of furniture at this time, Fang Xueping, chairman of the Group, said he hoped to promote Kao Water Paint on the basis of further promote the development of children's furniture Kao, to achieve synergic development, depth to meet customer needs of environmental protection.
As the leader of national brand, Sanshu tree has been emerging in the highly competitive coating market. Apart from coating industry, it also engages in sideline activities such as Fujian Sanjiang Packaging Co., Ltd., Putian City Hesan Investment Co., Ltd., Fujian Huatong Bank Co., Ltd., Fujian Sanku Logistics Co., Ltd. Involved in the field of packaging, finance, logistics and so on.
In the paint industry, we can easily find that the diversification of large coatings companies such as PPG, AkzoNobel, and Nippon have all been the choices they made after they encountered ceaseless growth in the related fields and sought to make large-scale growth sluggish.
Whether professionalism and diversity are irreconcilable contradictions? Pluralization seems to be a good choice when an enterprise has reached the appropriate ceiling in a focused and subdivided sector, but it is noteworthy that multiple development Does not mean that the new growth point can be hand to hand, often need to pay more behind.