In China 20 years ago, for any private enterprise, except for the entrepreneur's unique passion, existential urgency and adventurous spirit, any other dominant resource is extremely scarce, but what it faces Is a 'golden age' in the open era. Especially for paint companies, the opponents on the boxing ring are all foreign giants who are armed to their teeth.
What can Fuster stand out from the crowd in this tug of war for 20 years? What exactly is the key to Fuster's successful core? For the rest of the world, Enigmatic Fuster is fascinating. Everyone sees Fushite, modern production base, excellent products, all over the country's boutique works and a group of busy Fushite people, but the inherent motivation to support these aura is the real mystery.
Cultural Features: 'Strength' and 'courage'
'9 + 1', open, cross values
China has never been a lack of politicians, entrepreneurs, but never the lack of real business thinkers in the contemporary Chinese paint industry, Mr. Guo Xiangnen should be regarded as a 'speed to fight against the scale, to fine check the predators',' no quality everything Are negative ',' for the customer service is the only reason we exist 'and so on, are his business thinkers on the Foster's shining ideas to guide the point.
Mr. Guo Xiangnen is good at communicating with high-level team, client and scholar, perfecting his own thoughts in the environment of full information, making it mature and systematically, and finally forming the '9 + 1' enterprise with rich characteristics Culture, more precisely, this is a set of corporate business management wisdom of philosophy.
Mr. Guo Xiangen, born in the 1960s, has a strong feeling of home country, a strong idealist color, and now he has a businessman's shrewdness, scholars of the introverted, more poet's wild and eager. These many features trained Guo Xiangen The broad mind, is the so-called mind, can only have the courage to open themselves.Therefore, Mr. Guo Xiangnen often said that Foster is a very open organization, because the opening of a business is the leader of the first open.
Guo Xiangen know that in order to enter the high end of the chain from the bottom of the chain, into the so-called strong club, the only option can only be open, so that Foster into a fully open learning and cooperative organizations, so as to The mercy of the people of the long, in order to achieve leapfrog growth.If obsessed with the black and white, is right and wrong, enemies and friends, Foster can not come today.
Through '9 + 1', we can see Mr. Guo Xiang'en's book of expositions, and learn from both China and the West.With the development of Fuster, we are cooperating with the Chinese Academy of Sciences, Beijing University of Technology, the National Center for Energy Saving, Institutes, deep plowing the upstream and downstream industry chain, to create common prosperity, win-win business climate, the establishment of League of designers clubs, the establishment of trade unions, employee congresses and so on, whether philosophy or business, whether external or Inside, Fuster is full of open attitude, which is a kind of cultural self-confidence, highlighting the strength and courage.
In other words, insight into Fuster's core code of success is a constant force and courage in Fushite culture What does "courage" mean to challenge the quixotic style of foreign giants? What is " Strengths "Continuously enhanced honesty, efficiency, innovation, teamwork and continued corporate foundation in cultural genes.
Team characteristics: forge ahead
Confident, offensive, never afraid
When writing an extraordinary life, there are always a few 'generous' when others envy him a good place to go after graduating from college, restless, throw away 'iron rice bowl', resolutely resigned to the sea business when Fuster Gang When the start or obscurity, he made the seemingly unattainable goal - to do the backbone of the national paint industry.When the financial crisis is approaching a downturn in the industry, he led Fuster rise against the trend, in one fell swoop merger Red Lion. Behind the seemingly adventurous spirit is actually its strong self-confidence, which, through his transmission, permeates all Fushite's blood.
In 2009, Fuster held the Red Lion acquisition conference
Based on this kind of confidence, we see Wolf's sales team's wolf - brave and fierce combat, the production team's rigidity - to fight tough, R & D team's toughness - diligent study, functional team flexibility - service-minded , Which makes the entire Fushite team in only four words in any difficulty and challenge: Invincible.
As the helm, Mr. Guo Xianggen led Fuster's ship has been wind and waves for 22 years.In order to promote, drive or traction all Fuster, to attack the city slightly, to open up the territory, he not only 'exhausting' - brains to go Thinking, it is 'hard' - charge in front, with his joke that this is called 'old lady chat juvenile mad'.
In the past 22 years, in a group of young intellectuals characterized by their personality and diversity of thinking, Mr. Guo Xiang-en has inspired, transformed and condensed over a dozen people with his religious enthusiasm, dedication, and military-like determination and tough style , Dozens, hundreds, and thousands of people today, so that the vast majority of them are implanted a Fushite gene, which is: like perpetual motion of the general thinking and action, and struggle Some people also call it "Fushite disease": wolf, offensive, confident, unconvinced, never afraid.
Organizational Characteristics: Customer Demand Orientation
Customer-centric, profit a hole
Whenever successful enterprises in the world are not customer-oriented, customers are the only reason for the existence and development of enterprises. This view is not invented by any entrepreneur but the basic law of commercial society since the millennium.
Guo Xiang En said on many occasions, the company's R & D team, Fushite must have their own product road signs, this product is not drawn on their own road signs, but from the customer to customer demand-oriented.
Early Fushite walk is to seek a steady development route, in product research and development just to be buried 'good things', or others have their own follow-up, and then sell to customers, this model in the market demand, While the seller is dominant, it is feasible at the moment when the situation changes drastically and the competition is getting hotter and hotter, which obviously has become a dead end.Therefore, in the five strategic transformations promoted by Fuster in recent years, After the world to dare the world's first transition, has become a crucial part.
After the implementation of the transformation strategy, we see Foster's product system increasingly rich, in the optimization of traditional paint products at the same time, the net haze self-cleaning coating, insulation decorative panels, A-class insulation materials, special easy to apply, Stone, crystal color stone, nano-new materials such as a large number of functional fist products continue to emerge, which is to adhere to customer demand-oriented results.
Foster product system is increasingly rich
Of course, customer demand-oriented long-term sustainability, we must adhere to the customer-centric, focus on customer concerns, not for the temptation of other interests, profit out of a customer-centric, Management of the main line.Therefore, in the three principles of Fushite management, Mr. Guo Xianggen made a clear start out 'customer service is the only reason we exist' and asked all Fushite people to integrate this idea in the heart, .
Growth characteristics: the only change is not broken
Innovation-driven enterprises of the times
Whether we can continue to control the development of the industry and whether we can maintain strong profitability is a question that Mr. Guo Xiang Eun and his team are thinking about every day. However, the current shopping mall is a revolving trojan that changes rapidly In the face of such a problem that there are many variables in itself, the answer to the crack is only innovation and change.
Innovation is in the eradication of their own, no innovation will be opponents eliminated in the past 20 years, almost all industries are experiencing the most tragic global competition, whether it is China or the United States, Europe, Japan and other developed countries, have a batch of giant suddenly Down, but also a large number of small and medium-sized enterprises died halfway.Fusters of course know that in order to let themselves away from the tragic fate,
For more than 20 years, Fuster's transformation has been very vigorous.From the passive thinking of "wine is not afraid of the alley" to take the initiative in the industry and the market, from the traditional single product line to multi-dimensional functional product line, Promotion to take the initiative to embrace the Internet, from the traditional channels of deep plowing to the strategic gatherings blossom everywhere, from the focus of the project to explore the new retail market, from organizational operations to the internal business platform to build ... ... we can feel rich The "change" of this vast body of fantasy has infiltrated every cell of its own, and that is where it maintains its strong vitality.
Now for more than 20 years, Foster's growth logic is to continue to innovate, always to challenge themselves, overcome self, 'no successful business, only the era of business', Foster must continue through innovation To meet the needs of users, always pursue the 'era of business.' Today, a radiant Foster has been shown in front of the world, which is the most dazzling flame is innovation and change, it is this flames burning flame Foster's past and future.
Fushite, a 22-year-old, is advancing with his youth. Along the way, no matter how many specials Fushite has, its unchanging initial aim is to become the backbone of the national paint industry. What has changed is that the mission gives Fushite 'Three words more rich connotation.
Guoxiang En and Fuster know that no matter how far to go, how brilliant come to the future, we must maintain the inner ambition and progressive state, Fushite has only been 'special' to go down, To reach the other side of the dream.