Enterprises spontaneously create 'holiday' 'celebration day', to stimulate consumption, causing consumer brand awareness, the market there is a section of marketing, creating a marketing model for a few days when the cat, the success of its annual November On the 11th to create a shopping carnival .In recent years, many companies in the diatom mud industry also joined the ranks of marketing .So, from the perspective of the diatom mud industry, whether or not segment marketing become diatom mud business success Of the marketing approach? Is it possible to achieve the role of enhancing corporate culture and reputation? Is it really able to bring consumers real benefits?
Make festival marketing to grasp the rhythm
The festival is to meet the consumer's festive psychology, but the festival is no more holiday sense.Enterprises have joined the tide of the festival, is it really able to achieve the purpose of marketing? Industry veteran practitioners said that enterprises have been doing marketing Whether you can do a marketing campaign, to achieve marketing purposes, mainly in the planning, business discounts, publicity efforts, as well as the product itself, but the marketing activities must master the rhythm , Too much holiday marketing will make consumers feel tired, and the success of a marketing campaign, we must let consumers feel different from usual, then buy really than usual concessions.
Marketing campaigns need innovation
Many diatom mud company's marketing business to discounted discounts as a way to attract consumers activities, the price war has a certain effect, but the effect does not last long, and the rise in commodity prices will cause consumers Resist the psychological activities can take a variety of forms, for example, buy one get one full reduction, or packages in the form of business activities in the company must have its own strategy and characteristics of engaging in activities of different enterprises have Different emphasis, in order to achieve the desired effect.If the holiday is more, consumers are also indifferent, price competition is not the best marketing model, the effect will be getting worse, or to innovation.
Marketing is the key to product in service
Get the approval of consumers in order to enhance the reputation and popularity of diatom mud brand. Diatom mud enterprises can not do well, is not an activity, really good still lies in peacetime, is the customer satisfaction. Diatom mud industry Can not rely on advertising, rely on publicity, the key lies in engineering, product quality, business integrity and reputation. Diatom mud enterprises should not break the phenomenon of non-sales without sales. Therefore, companies do marketing, engage in activities of the key but also to implement the product Quality, after-sales service, practical and affordable to consumers, is the best corporate culture, product promotion.