|
1 Kingston is now only about 3,000 employees, but created more than 60 billion dollars in annual revenue, when the 20 years of the global boss, now occupy more than 60% of the global memory module market. "It is the result of a company's work," he said. Mainland-born Du Jichuan grew up in Taiwan, 1962 went to Germany to study electrical engineering degree, in 1972 to the United States, because the basketball field met later business partner Sun David and into the IT industry. At that time, Sun David hardware engineer in a technology company, he often and Du Jichuan mention: the company made a computer motherboard costs 200 US dollars, the price of 2000 US dollars, and worry about selling, money making effect is amazing. Duji Chuan heard the opportunity: as you To design the motherboard, I am responsible for sales, let's do it myself. In 1982, the two started their business because they caught up with the golden age of the computer industry and their business was surprisingly good. Often the products were not available yet, and the money was handed over to the hands. Two years later, a computer company wants to buy their company, laughing that they have no ambitious people, think that money is almost the same, so sell the company, and then assigned to the more than 100 million dollars to Stock brokers to stocks, began a quiet life. October 17, 1987, the US stock market in a record high after the sudden collapse, many investors lose all the net worth. Du Ji Chuan and Sun David also from the millionaire loss of nothing. Night dead, has 46 years old Du Ji Chuan, both nowhere desolate, but also to worry about how to get through the front of the difficulties, planning a family of new ways and live law. Sun David is not much better to go. Two weeks later, the two feelings a little calm. Mutual comfort, encouragement, they decided to come back again. Looking gradually fall into the sea level sunset, the two against the sea and sunset shouting: One day we will earn back! Relying on Du Ji Chuan rummaging through the garage to find out the $ 2,000, they founded a new company - 'Kingston'.  Du Jichuan and Sun David 2 Distinctive management culture and business values are the most special and legendary part of Kingston. 'Respect, loyalty, fairness, flexibility and adaptability, investment in employees, work fun' is the core of this culture and values. In Kingston, there were block signs next to the employees 'seats: I joined Kingston on a certain day of the year, and when I was at work, Sun David and Du Jichuan said' Boyfriend, saw the family photo to ask how old a child. 'After get off work, they and everyone eating, singing ... ... like brothers and sisters, like walking around. 'We want to be successful, and we hope we can have fun, not only ourselves, but also our employees.We have always believed that a happy environment is the key to achieving excellent job performance so we strive to create a happy and enjoyable working environment.' Reflected in the management, that is, in addition to factory production line scheduling and financial planning, Kingston never used MBA theory to manage the company, but also from the heart do not believe that MBA that set. In Kingston, employees do not have to punch, there is no KPI, they stressed that people-oriented, altruistic priority. Internal, the company has to consider the interests of employees; external, give priority to the interests of customers. Others believe in the system and constraints, believe that human nature of the evil, coercion, intrigue to control people, they believe that people at the beginning, the nature of good, believe that care, efforts to establish a good cycle. Some employees just got involved in personal matters to be dealt with, according to other companies practice this is not fake please, to continue to work, Sun David know, take the initiative to leave, take photos; there are employees take care of parents, a few months do not go to work, as Salary taken ... In the early days, some employees who encountered temporary difficulties in their lives knew that they would give or lend a few hundred dollars to help them weather the storm if they were known by Du Ji-chuan and Sun David. He has financial difficulties for his family members to find Sun David to borrow money, he not only borrowed money, but also found the company personnel department, 'told them that employee medical insurance is paid by the company, as a welfare.'  Kingston won the title of 'America's Best Employer Company' for many years 3 Kingston's staff tolerance and generousness not only reflected in these humane, but also reflected in the economic interests of their investment in staff, including feelings, but also more money. Du Ji Chuan and Sun David have been advocating the company to share culture, they have a famous saying is: first capitalism, then communism. The idea is to make money first with capitalism and then with communism. "We've always shared the profits with everyone and used it as a thank-you note to our employees," said Du Jichuan. In 1996, Japan's Softbank acquired Kingston for $ 1.45 billion, and Du Ji-chuan and Sun David took over the acquisition money, out of their normal salaries and bonuses, out of a total of 100 million U.S. dollars to all employees, each averaging over 2 million yuan . 'Almost all the big media in the United States are looking for us,' recalls Dujuan Chuan, too, because of this, that Kingston was widely known and everyone wondered why they had to give such a large sum of their own money to employees because they had already Do not please everyone, the company is not their already. Duji Chuan's explanation is: 'We think this is something that everyone deserves. This is not a reward, but a sharing of the results we have worked together to create. Even so, we have made a big profit.' In addition to high salaries, Kingston annually contributes 7% to 10% of its profits to employees as bonuses, often with unexpected rewards. Do not strictly guard against sticking to work, not on the interests of preoccupied, which makes Kingston is often considered "no organization, no discipline, no principles," nor does it conform to the laws of the market economy. A financial reporter warned Du Jichuan and Sun David face to face: You can now manage it and wait till 200 million U.S. dollars. Later, they did 200 million U.S. dollars. The reporter found that they still manage the company like this. Warning: This approach must not be able to reach 1 billion U.S. dollars. But until today, they are still in charge. 4 Why do you do this? Duji Chuan's answer is that the goal is to mobilize the enthusiasm, the company do a good job, but - They believe that 'people at the beginning, the nature of good' and 'do whatever they want, do not impose on others', and some companies believe that the other. Sun David also stressed: 'We are selfish. You are good to him, he will have induction, comparison, will be more loyal company, more investment and peace of mind at work, so you do not have to worry about him lazy, do not have to stare at him every day You can smoke the flyover on the flyover and get better than you can. Moreover, they also come to an experience, 'people at the beginning, the nature of the good' and 'do not want to do, do not apply to people' than the MBA thing is more suitable for globalization, 'for example, our employees in Europe , There are 25 kinds of nationality, when I travel to Europe, we eat together or gossip homemade, are the same, enjoyable. There is a few who do not have to leave, be taken care of, and even particularly care, but also betrayed. But Du Ji Chuan, Sun Dawei do not care, nor is it not Care about the reason is: 'Even if a good business, there are always deficits, but always lose more.' This culture eventually established a highly loyal, professional, tacit and efficient team for Kingston. 'Not only to be together, but also including efficiency, a lot of things do not have to write down the note, told him where to go do not have to map, encounter his own experience to solve, do not ask you, you and he are more efficient. ' Of course, their tolerance and help will have a degree. The first is attitude. 'If a clerk worked very hard and the result was less than $ 1 million in performance, I would not punish him because I knew he did his best, but I would dismiss him if there was a staff-carelessness that caused the company to lose $ 1,000. The amount to measure the contribution of employees, but with best effort or not. Take the initiative to the staff, to the most relaxed environment, and then see if you are seeking good. Well, then family, good on the good; not good, they will not be harsh on you, or even trying to change you, but rather Nonsense, let you leave .This is also my exchange with Du Jichuan, observed a Kingston's management culture. Second is modest. An example is that most of the Kingston production line workers have only a high school education. If they go to a big night, the company will help him pay because the university is a must. If the master is a must, it must be related to the work of the company to subsidize because the master does not have to 'If you are a doctoral student, the company will not subsidize at all because these people may want to change jobs.' 5 Outside the company, both Du Chuan and Sun David also uphold the belief that 'people first, nature and goodness' and 'do not want to impose on others' are not only friends forever but also eternal interests from all walks of life. More than 100 million US dollars distributed to employees is also legendary: when Son Masayoshi bought Kingston for 1.45 billion US dollars, paid 1.17 billion US dollars, because of operating funds, and hope for the remaining nearly 300 million US dollars deferred payment, Du Jichuan, Sun David Just called each other to tell Son Zhengyi: This 300 million US dollars, we do not want. Softbank was working hard to expand, financial constraints and David Sun and I think we have received more than 1 billion US dollars, has made enough, these hundreds of millions of dollars can be said that the extra money, do not need to allow the other party to suffer for the money So tell each other that the rest, we do not want. 'Du Jichuan memories. Do not make money once earned, but to have been making money, which is Du Ji Chuan and Sun David's business concept of cooperation. 'We and suppliers and customers, like their loved ones, help each other and support, so that the mall I can not see it in our way, "he stressed in his acceptance of the Chinese business strategy. Kingston's model is, from the fab to take the chip, assembled, and then marketing. This is a fast changing market, Du Ji Chuan and Sun David can stand a long time to stand an important support for the market, always get the maximum support for fabs and downstream customers , And this support comes from their opponent's enough thoughtful. 'When your partner makes a big payout, you should not let him lose too much, and you'd better take the initiative to pay for it. When he makes a big profit, you earn a little more than him. You run into trouble and try to digest yourself. Trouble, try our best to help it, help each other, whether for employees or suppliers, we all emphasize that we must have mutual experience and trust before we can make innovations. Sun David said, 'After getting staff and suppliers, supply, quality, price and service nature is good, customers come naturally, so I never visit customers, not arrogant, but the time spent mostly on care of employees and suppliers This is a good thing, and every day when I smoke on the flyover, the money falls by myself. Most of these eventually Kingston got more. In the Southeast Asian financial crisis of 1997, a Thai customer went bankrupt, unable to pay, but Kingston continued to ship to him. 'I remembered his helplessness as he was sitting there, and I myself had gone through the bankruptcy that year, especially when I needed help from others. I had 20 million in my business with him before, I still earned 18 million, so why not ship it to him? Later, this customer conditions improve, pay off all the money, but also continued to do a lot of business with Kingston. What is even more legendary is that in 1997, Son Zheng, who had been given up with 300 million U.S. dollars in debt, adjusted his software strategy and decided to sell Kingston, perhaps thanks to the $ 300 million debt relief. He also took the initiative to find Du Ji-chuan and Sun David Du Jichuan, Sun David bought Kingston for 450 million U.S. dollars.  Masayoshi Son Sold 1.45 billion US dollars and bought 450 million US dollars. Even excluding the exemption of 300 million U.S. dollars, Du Junchuan and Sun David net earned more than 600 million U.S. dollars in more than a year. Many years later, Du Jichuan, who had been interviewed by the Chinese businessmen for his military strategy, still lamented the fact that we have been impoverished and experienced such ups and downs. There is a great experience of life extinct, , Emphasizing that there is a different understanding of money and this is one of the reasons why they can be firm in their work based on their own values and culture. Customers, partners, there is no unfair to Kingston, and even the betrayal? Also, but as with the staff, Du Jichuan, Sun David is still not change their mind, but will examine and choose. 'This trust is not blind, the most important thing is to choose the right people.But before you choose, you should take the initiative to good people, good people, take the initiative to give everyone a good chance of cooperation.If I am sincere enough, you lie to me, slack, that Without two words, please leave. 6 Today, Du Chuan and Sun David still insist on such a tolerant and friendly cultural management company, and get along well with employees, partners and the community, including donating a lot of charity. In order to stick to their own culture, they have even refused to go public, and this is another amazing aspect of Kingston: No Loans, No Financing, No Listing. In a rapidly changing industry, like the Laoganma, the most traditional and earthy The concept of doing the best results. I do not believe that the value of life is the pursuit of each season or every year of the performance must grow, if there is a quarter of performance did not reach, then how? 'Sun David said, "I do not believe that the value of life is the pursuit of every season or every year of performance must grow, 'So, let go, anyway, we are not short of money, do not profit, the stock can not be listed, we can maintain our own culture.' And Du Ji Chuan believes that their biggest success since the venture is not how much money earned, but insisted on using a set of ideas that we think will not be successful to develop the company, and proved - Between people and people can establish a healthy, good cycle, and good cycle will have a leading competitiveness; companies and employees, partners, not so harsh, utilitarian, and even baht will be more cruel, Is also able to succeed. Friends of the circle, from time to time there are "tolerance of the company's employees are dead," "employees are not ruthless bosses are bankrupt" and other articles scraper, a lot of poor claims to be like a tube of animals, with the machine, I also pretend to be a boss's experience that even if these are very right, Du Ji Chuan, Sun David's experience is still worthy of experience, and even learn to learn. After all, for most people, the goal of working hard is to make life happier, happier, and even easier, and work has become increasingly large to occupy our lives. Even, work is not happy, is life Can not be happy. Employees love the boss a little more, the boss love the staff a little more, the world will be a little more beautiful world.But the boss you more powerful Well, your love to take a little more initiative. Work of course there will be pressure, the business will naturally have competition, but do not let life only fighting, life is just the battlefield. The most important thing is that human nature is also able to succeed.
|
