In the upper reaches of the panel price increases, the Internet dividend gradually subsided, the previous year sports marketing overdraft and other comprehensive factors, the 2017 color TV industry performance is doomed not good.However, with the upstream panel price loosening and the arrival of the traditional shipping season , The global LCD TV shipments in the third quarter has been warmer.
According to the latest research report by WitsView, global LCD TV shipments in the third quarter of 2017 were 54.99 million units, up 16% from the previous quarter and 4.0% from the same period of last year. According to WitsView, with the peak season of traditional shipping, With the panel price drastically revised lower, the TV brand gradually emerges from loss pressure and is more confident in sprint shipments. It is expected that this momentum will continue into the fourth quarter. However, due to the annual growth rate of TV shipments With negative growth for three consecutive quarters, WitsView revised its 2017 TV brand shipments forecast to 210 million units, down 4.2%.
Panel prices loose the Chinese market is expected to return to normal performance
Reporter noted that the TV panel prices began to appear fully loose in June this year, August, September big-screen prices dropped sharply into October, the panel prices all the way down.
International market research firm IHS released in October the latest panel price data show that in October panel prices are still in the downlink channel, especially 40-inch and 43-inch, the maximum decline of 7%, while 55-inch and 65-inch larger size Panel prices, even lower than the lowest price in the second quarter of last year.
WitsView pointed out that the third quarter of this year, the world's major TV brand shipments have experienced steady growth, the next TV panel prices will continue to slow down, if the color TV business in the third quarter of the shipping momentum continues to the fourth quarter, Have the opportunity to make up for the first half of the ship did not reach the target.
Hisense, Sharp shipping ranking changes occur
WitsView released a statistical report shows that the third quarter of this year, due to TCL in the North American channel work, coupled with the Chinese market to pick up, still sit tight shipments third. Hisense is benefited from the export orders withdrawn from the back Volume fourth.
Although Samsung Electronics in the high-end TV market is facing a strong challenge for the OLED camp, but through the terminal market price adjustment and strong panel cost bargaining power, the third quarter shipments are still quarterly growth of 10.6% performance.However, Samsung Electronics Market strategy will gradually take the profit capacity as the main consideration, product development will tend to high-resolution and large size and other high-end products, Samsung Electronics is expected this year's overall shipments will be 43.5 million units, with nearly 48 million units last year The number is still some distance compared to the number.
Sharp TV experienced rapid growth in the first half, shipments in the third quarter has declined, ranked fourth from the second quarter of the third quarter of the eighth.However, the Chinese home network reporter learned that the current Foxconn Has implemented a multi-brand strategy, Sharp brand positioning in the high-end machine, InFocus product line main cost performance, with multi-channel, multi-brand and a strong panel resource integration capabilities, Sharp's overall upward momentum is expected to continue.