Double XI is a world miracle created by China's e-commerce industry, and after many years of development and evolution, Double XI has become the largest shopping carnival in the world. Today, the world miracle created by China seems to be still being interpreted. However, This screen was originally sponsored by Lynx universal shopping carnival drama, but is facing the protagonist's change.
On the eve of the 11th of this year, Meilande, the joint market research agency of the China Household Grid Industry Center, released the survey report on consumers with intent to purchase dual-eleven appliances, which were reported in five cities in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu In Jingdong, Lynx, Suning three e-commerce platform appliances purchased more than 3,000 consumers surveyed the results showed that nearly eighty percent of consumers have dual-line purchase of home appliances during the plan (including electric toothbrush , Razors, hair dryers and other small household electrical appliances). However, the gap between the three major home appliance purchase platforms further divides. More than half of consumers tend to buy electrical appliances from the Jingdong platform. Jingdong has become the protagonist of the double-11 grid purchase.
Double 11 is expected to write brilliant Jingdong will become the biggest winner of home appliances online shopping
Internet users dubbed the 'Singles' Double 11, since the day cat created online shopping festival, more and more businesses, e-commerce platform and consumers to participate in this national carnival, and double eleven E-commerce transaction volume also climbed steadily and skyrocketed. In 2016, Double XII and Total Lynx transaction volume exceeded 120.7 billion, creating a new transaction record.
Despite the continuous popping-out of the bad songs, consumers' concern and enthusiasm for Double 11 are still set to repeat the glories of the past 11 this year. According to the survey, 79.56% of the respondents were Of the plans for buying appliances during October 11, nearly 40% of respondents plan to spend 3000-6000 yuan to buy home appliances during October 11.
Double eleven You plan to spend how much money to buy home appliances?
This year's Double 11, most consumers tend to choose Jingdong platform online shopping appliances: 52.26% of consumers tend to choose Jingdong, 12.52% of consumers tend to choose Lynx, 12.65% of consumers tend to Suning Tesco, and the other 22.57% of consumers said which is cheaper to go to which to buy.
Suppose you eleven to buy home appliances, which platform you are most inclined to buy home appliances?
Recently, a giant appliance giant on the eve of the eleven eleven gathered in Jingdong photos detonated the major media, photo gallant almost covered all mainstream domestic appliance brand home appliances, these industries giants attach great importance to Jingdong, also highlights the Jingdong Double 11 in the online shopping market an important position this year's Double 11, Jingdong destined to become the winner of home appliances online shopping market.
All indicators leading a comprehensive leading consumer Jingdong into consumer appliances online shopping preferred platform
'Buy appliances, on the Jingdong', the phrase has now enjoys popular support, and even many people have regarded as a synonym for online shopping appliance Jingdong. So, why more and more consumers are willing to buy appliances online Jingdong platform?
According to the survey results, the top five factors that influence the choice of an e-commerce platform to purchase home appliances when consumers purchase online appliances are: the most affordable home appliance products on the e-commerce platform and a 30-day price protection service make me shop without Worry; e-commerce platform appliances brand enough; based on past shopping experience, based on a variety of factors (delivery is timely, after-sales service installation, not satisfied with the return, etc.) choose the best service provider; Fast, good service attitude; e-commerce platform appliances installed in place, a reasonable fee.
In this survey, through the horizontal comparison of the three major e-commerce platform services, logistics, prices and after sales, it is not difficult to find out that with the advantages of high quality and low price, good service, fast delivery and easy installation, Who trust and love, become the main battlefield for the purchase of electric power grids in eleven.
For example, 66.9% of the respondents believe that Jingdong platform search the most convenient, home appliances classification design the most reasonable, allowing consumers to quickly find favorite home appliances, especially Jingdong product details page below the purchase index, can be consumed To buy appliances to provide reference.
Which electric business platform search the most convenient, home appliances classification design the most reasonable, so I can quickly find favorite home appliances products?
In the way of payment, nearly 60% of the respondents believe that Jingdong appliances more payment and payment more convenient.This part of the respondents choose Jingdong reason is that Jingdong self-owned appliances to support cash on delivery, this payment Way for the net purchase of home appliances is a better way to experience and safe delivery, single-handed delivery of goods, do not worry about product problems, and return will be relatively easy, there will not be between the platform and manufacturers buckle.
Which of the following can best meet your desire for high-speed home appliances?
A strong logistics system makes Jingdong in the home appliance distribution service on the more advantages in the large household electrical appliances distribution, Jingdong in the main city market implementation of 211 time limit policy, that is, 11:00 am the day before the spot order, the same day delivery; 18.00 days before the delivery of the spot orders, the next day 20:00 before delivery.Therefore, more than 70% of the respondents believe that Jingdong platform to meet their high-speed home appliances for their desire, even to give far in three or four Line, mountain and other home parents to buy home appliances, there are nearly 60% of the respondents said they are more willing to choose Jingdong platform, they believe that Jingdong appliances have covered the country's 450,000 administrative village of Jingdong Bang and Jingdong appliance store system, capable The home appliance distribution to remote rural areas and provide after-sales installation services.
To the far three or four lines, mountains and other home buyers to buy home appliances, taking into account the installation and distribution problems, you are more inclined to buy electricity in which business platform?
After-sales service, the more obvious differences between the three platforms.In the after-sales online shopping, Jingdong take '30 • 30 • 180 'service policy, that is, 30 days of price protection, 30 days return, 180 days replacement, much higher than the country Statutory 7 days can be returned within 15 days of the 'Three Guarantees'. Suning Tesco is 30 days replacement, 180 days only for non-repair service policy, and Lynx platform after-sales by the business. According to the after-sales service policy of the three platforms, 69.51% of the respondents in this survey said they prefer to shop on the Jingdong platform. The proportion of consumers choosing Lynx and Suning Tesco as platforms is 14.71% and 15.78% respectively.
For home appliances, after-sales service is also a very important part, taking into account the following three different platforms after-sales service policy, which platform you like to shop?
Which do you understand the return policy of e-commerce platform?
More than half of the respondents said they are willing to trust the Jingdong platform for the authenticity and reference value of the e-commerce platform online comments.About 40% of the respondents believe Jingdong platform can help them to recover losses if the prices of home appliances drop within 30 days .
BOE leading edge continues to expand
According to the "Analysis Report of Home Appliances Purchases in the First Half of 2017" issued by CCID Research Institute in early August this year, the scale of B2C home appliances online shopping market (including mobile terminals) in the first half of this year reached 216 billion yuan, of which Jingdong won household appliances Online shopping market share of 61.3%, maintaining the status of omnichannel largest appliance retailers unshaken.
Jingdong can become the omnichannel largest appliance retailers, of course, is the inevitable result of its overall competitiveness, but its core advantage is that it has its own logistics and distribution system.In fact, Jingdong self-built logistics system business model has been praised by the industry, Which is also regarded as Jingdong different from other e-commerce platform's largest competitive advantage.Jingdong has the nation's largest self-built logistics system in the field of e-commerce, Jingdong self-distribution can cover 99% of the population, its logistics center and distribution point 30 The population within a kilometer is 53% of the total population of the country. Jingdong is also the only e-commerce enterprise in the world with six major logistics networks of small, medium, large, cold chain, B2B, cross border and crowdsourcing (Dada).
While occupying the urban market, JD.com also expedites the infiltration of township and rural markets.Jingdong has set up more than 1,700 Beijing-based subsidiaries with the function of "distribution, installation and maintenance" in 2017 nationwide Service store.In addition, Jingdong also fully implement rural electricity supplier from 2015, Jingdong established in the township market in 2017 the number of Jingdong appliance stores is expected to reach 10,000, the sinking strategy of its channels gradually deepened.
Today, Jingdong, which has long been out of the low-end low-priced commodities to attract consumers the primary form has become a high-end, quality appliances representative.In this survey, nearly 66% of respondents said the purchase of energy-efficient air-conditioning, smart Refrigerators, large-screen smart flat-panel TVs, embedded kitchen appliances and other high-quality, high-tech and smart home appliances will be preferred Jingdong platform.
Suppose you need to buy energy-efficient air conditioners, smart refrigerators, large-screen smart flat-panel TVs, embedded kitchen appliances and other high-quality, high technology and smart home appliances products, which platform you preferred to buy?
Suppose you need to buy energy-efficient air conditioners, smart refrigerators, large-screen smart flat-panel TVs, embedded kitchen appliances and other high-quality, high technology and smart home appliances products, which platform you preferred to buy?
This year's Big 11 e-commerce big promotion is approaching, perhaps in other categories which platform is more welcomed by consumers is controversial, but in the home appliance online shopping market, the result seems to have no suspense.