The difference between leaders and followers lies in innovation.
Steve Jobs, the late founder of Apple, changed the human way of life with the apple he created and became the electronic product that has swept the world hundreds of millions of people and his shortcut to success is to innovate constantly.
Unique, differentiated and high-end quality, these three genes are not only the apple stand on the spire of success, but also all successful brands, will follow this rule.
It was Steve Jobs's most glorious year in 2006, when not only did he smoothly link Apple to Intel, but also earned the company the most money in 30 years of history and brought in many, many Achievements that have drawn the attention of the entire world.
In this year, Casa Dili was born, there is no intersection between the two, but since then, when the Casa Dili with original technology, differentiation and high-end quality is surrounded, this approach and then Steve Jobs respected same.
October 30, Qingdao Haier disclosed 2017 three quarterly, the company achieved operating income of 119.2 billion yuan, an increase of 41%;
It is noteworthy that last year, Qingdao Haier achieved operating income of 113.066 billion yuan, and this year, Haier only took 9 months to achieve the 119.2 billion yuan in revenue, more than last year's revenue.
One of the highlights of this quarterly report is Casa-Di that has become a leader in high-end home appliances, with revenue growth of 41% YoY in the first three quarters of 2017. According to the latest January-September data from YEKCON, The overall market price of Casa Di nearly 3 times the industry average, high-end ice, washing, empty market occupy the absolute first position.Among them, Casa Di refrigerator 1w + market share of 30%, washing machine 1w + market share of 66%, air conditioning 1.6w + share Reached 47%.
Which Casa Imperial washing machine in the 1W + market share of 66%, beyond the same price segment of the other 17 home appliance brands occupy the first place.According to Zhong Yi Kang data show that in January-September 2017 washing machine million or more share of the top five brands respectively Casa Di, Siemens, Little Swan, Samsung, LG.
There is no doubt that the success of Casa Di is also based on the above three reasons.Casati uniqueness is that it is the world's first to recognize the clothing, is also the only washing machine can wash silk embroidery. Commodities into reality, creating a belongs to the era of Casa Imperial. If the world's first washing machine was invented by Americans, then the world's first hand-washing luxury and embroidery silk washing machine, was invented by Casa Imperial of.
From automatic identification of fabrics and colors to automatic selection of programs, automatic addition and purchase of detergents fully automatic and intelligent operation, the world's first laser seamless welding technology Casa Imperial washing machines, for high-end users is the exclusive care program.
As the world's high-end brand, Casa Di differentiated access to a handful of the elite. Standing in the industry analogy, Casa Di difference is reflected in the large inner cylinder - with the world's largest 601mm washing machine inner tube, 445mm oversized coat Caliber, 460mm slim body, 10 kg super-saving time saving capacity, a washing machine industry innovation standard stalks.
From the inside out is the core of the Casa Imperial.From the Casa di refrigerator design award-winning, Casa Imperial washing machine to abandon the traditional belt, direct drive inner cylinder, equipped with carrying New Zealand luxury brand Fisher & Pakyel Fei Xue Parker FPA frequency Direct-drive motor, such a difference is only awe-inspiring.
Innovation comes from the bones of life there is always driving force, they bring consumers more of a cultural symbol of the real high-end brands, consumers and culture will certainly be brought together. Not imposed on consumers , But from the heart of self-identity, and quality and brand the same strain.
The real blood is the same culture, and only cultural immersion will stand in the art of Britain's top quality is created with ingenuity and love. Casa Imperial series of ingenuity to create, as the carving time, the most primitive manual Hammer printing process and gold technology applied to the design of the artist's electricity.
From the ecological conservation to delicious fresh life, Casa Dili is the world's first high-end home appliance product circle of 'alternative'. There Casa De em place, there will be a strong artistic atmosphere, will become a high-end consumer platform , This unique phenomenon, is becoming the object of imitation.
The three genes, it is the most sold to the Casa emperor, selling the most expensive interpretation.