The evening of October 30, Qingdao Haier disclosed third quarter 2017, operating income and net profit increased by 41% and 48% respectively. At the same time, the water heater business also ushered in high growth. Zhongyi Kang data show: the first three quarters The retail sales of water heater business reached 16.9%, an increase of 1.63 percentage points. Overseas data show that water heater revenue increased 121%, of which July-September sales increased 165%.
Analysts believe that the global indicator of Haier water heater to find the trend of the entire industry is an important way to break through the market shocks.
Trend One: High-price segment product counter-attack as the main force
In the Yikang data show that January-September Haier water heater sales accounted for 18.7%, the market's first position has been maintained for 19 years. Electric water heater 3000+ price segment share increase of 60%, gas water heater 4000+ price segment share increase of 87% , Pulling the water heater retail unit price increase of 23%, the highest in the industry.It can be seen, Haier water heater pricing in 3000 + products, growth rate of more than 50%, the trend of high-end obvious consumption upgrade is undoubtedly a dividend throughout the industry, at the same time Also means that the future water heater industry will be subversive products to high-end as the main force.
Trend two: Chinese brand in the global rise of discourse
In August this year, Europe Rui International released 2016 annual global water storage electric water heater research report shows that Haier Water Heater Co., Ltd. to 15.7% of the market share ranked first in the world, the United States to 9.8% ranked second, Ariston, AO Smith, Group Atlantic, respectively, 9.7%, 7.9%, 3.2% after that. This is Haier electric water heater in the first five years to become the world's first. Including 2017 Haier through the acquisition of the world's largest flat panel solar manufacturer GREENOneTEC, become The world's largest solar energy manufacturing and suppliers, which are that Haier water heater into the global market determination.
10 years ago, the world's top consumer pyramid pyramid, Europe and the United States, Japan brand water heater is always the first time to seize the eye. From 2012 onwards, Haier water heater in the world began to exceed the share of overseas brands, but also means that Chinese brands in the global discourse Rise of power.
Trend 3: Technology will become borderless
According to Zhongyi Kang last week released electric market data, Haier 11 products selected TOP20 best-selling models, including a new generation of SMART5 water heater just listed this year.First-line sales from the market feedback can be found, the water heater industry consumption upgrade not only from Cheap to high prices, but some of the long tail technology of new technology began to force.
Science and technology as the fuse, is now occupying the upper hand in the global water heater industry, many companies have shown a positive revenue performance, and even quickly make a big market.Haier's 12 black technology, which double gas security technology , NOCO safety technology, dual water servo zero temperature thermostat technology, power line carrier technology, patent oxygen-rich blue flame combustion technology and other five technologies are derived from space high-tech; anti-electric wall technology has been written into international standards for 10 years; Instantaneous heat Wash technology achieves the effect of 'preheating for 5 minutes, bathing for a quarter of a minute' and has been accredited as the industry's first level of smart certification as these technologies are being rolled out to the international markets in North America and the United States by the 2018 GEA project, .
In the future, the globalization of water heaters will no longer be a slogan, and the output of high-end technology will be fundamental.