Currently, smart speakers have been developed in the domestic market more than two years, can be roughly divided into three forces, one by the Ali, Jingdong, millet, Tencent and other Internet giants as the representative, with advantages in resources and channels, is the dominant trend in the future Core force; a by the Amazon, Google, Apple, Sony and other international giants, they are by virtue of their own advantages are trying to gain a share of the domestic market to expand its influence; while the other forces are from the local manufacturing and entrepreneurship Company composition, which builds differentiation by virtue of its own characteristics in order to seek development.
Although the giants have a soft spot for smart speakers, but from the market point of view, but in a 'shaved head of a hot' state, the market sales are very small.According to Gfk data show that in 2015 China's smart speaker retail sales of only 10,000 units, 2016 sales increased to 60,000 units .2017 January-August cumulative sales of intelligent speakers has more than 10 million units, and with the September listing of ding-dong 2 generations, millet speakers, asked the speaker to enter the market, and Follow-up more players to enter the market, this year Gfk market is expected to be 350,000 units.
Visible, smart speaker industry now presents two characteristics, on the one hand more and more smart speaker products to participate in the domestic market competition; the other hand, the market can not do it, the majority of users of the smart speaker is not cold.
Therefore, the current smart speaker market, you can use the 'fire two days' to describe the many companies optimistic about this product, spare no effort to introduce new products, to seize market share; the majority of consumers reacted to this cold, resulting in smart speaker sales are very small The enthusiasm of many enterprises formed a strong contrast.
In fact, smart speakers market, many enterprises see is behind the preemption is actually smart home entrance through smart speakers, to help users connect all household smart home appliances, the formation of home ecology, this is the number of companies' drunk However, the existing smart speakers in the technical and functional aspects, not yet fully impressed consumers, whether it is Xiaomi AI Speaker or Lynx X1, or other brands, the lack of strong appeal to consumers Things, this is one reason why the market for smart speakers is slow.
Smart speaker is not called is a 'temporary carnival'
From the market point of view, the smart speaker has always been in a 'not to be called' situation, in order to change this deserted situation, the giants are on the 11th, competing to carry out promotional activities in this large-scale promotional activities, intelligent Speaker is expected to achieve a certain number of growth.Industry believes that the domestic market for a long time because of the tepid speaker market is mainly due to the following:
First of all, the domestic market point of view, people have not yet formed the habit of using the sound.Now, the main consumer of intelligent speakers most people are busy working, stay at home for a long time under the influence of greater living pressure, the real There are not many people who enjoy the sound of pleasure.Hi Huala Ya hardware general manager and vice president Li Haibo that 'Chinese users are more inclined to spend more content on the road, rather than the home living room and bedroom.'
Second, the user has not yet formed a voice interaction habits .Ruo Yonghao once pointed out that the larger problem facing voice interaction is actually the user's psychological barriers .This is also all manufacturers of intelligent speakers have to consider the psychological problems .Although the voice interaction can improve Efficiency and convenience, but people also need to gradually develop the acceptance and usage habits of voice interaction.
Again, at this stage, the voice interactive technology is not mature enough.When the current smart speakers are still in the domestic stage, and voice interaction needs enough data, Internet support, and Chinese is more complex than English, semantic understanding is more difficult.This makes the current voice Interactive technology is still not smart enough to provide users with the best quality experience.
To Ali's day cat wizard X1 example, the user evaluation point of view, the user's response is not very good. In the post bar and the electricity business platform, Tucao days cat wizard 'slow', not enough intelligence and many other issues.
In the above factors, the future of intelligent speaker market is still full of unknown.Industry believes that voice interaction technology may be the future of the mainstream, but the smart speaker can become a very important future entrance is still worth "At this stage, smart speakers are at best a business, not an entrance, at least not a mainstream entrance," said an Internet professional.
In addition, some people think that the fiery smart speaker is just a bubble only Internet of Things expert Yang Jian-yong told people: 'Do not think of smart speakers as the home entrance to imagine the future, do not be fainted by this virtual fire.'
This shows that the current smart speaker boom, largely a brief revelry in the limitations of the existing technology, smart speakers into the future is likely to be Although the starting point for many businesses is good, but If you can not truly achieve technological breakthroughs, can not win the favor of consumers, then 'Shenma are clouds.' In the domestic smart speaker market, the future is still a long way to go