October 30, Qingdao Haier third quarter 2017 disclosure: high-end brand Casa Di revenue growth of 41%, of which refrigerator 1W + market share of 30%, washing machine 1W + market share of 66%, air conditioning 1.6W + 47% market share, high-end ice , Wash, empty all products to achieve high-end first.
41% of the high growth, from the Casa Di inventions in the category, the global layout of the two levels continue to deepen.
In terms of inventions, in 2017, Casa Di launched 2 new refrigerators of over 15,000 yuan, both of which are free-embedded. After being listed in January and June respectively, they achieved a breakthrough of over 15,000 yuan, up 9.3% from the same period of last year. From August began share of the industry first .In which the world's first F + free embedded refrigerator, completed following the French, Italian refrigerator category after another category invention.According to the latest Zhong Yikang data, from January to September 2017, the card Satyr average price nearly three times the industry average, more than 10,000 yuan refrigerator market accounted for 36.35%, 15,000 yuan refrigerator market share of 37.6%, the first bid price segment, and the overall industry to achieve 11.5% growth.
In the field of washing machines, Casa Di launched the fiber washing machine in the 1W + price segment, driving the high-end market to continue its growth. According to the data from January to September 2017, Casa Di washing machine accounted for 66% of the 1W + market in 2017. In addition, Casa Di 16,000 yuan share of more than 47%; Bar wine market, Casa Di accounted for 57%, reached the industry first, while Casa Di is still maintaining rapid growth, deicing, washed, empty high Market are super-industry growth doubled, the water heater also achieved revenue growth of 76%, kitchen electricity revenue growth of 109%.
Global layout, the Casa Dili has entered Europe, the Americas, Australia, Southeast Asia and other mainstream channels, including the European market, Casa Dili Italian refrigerator high-end series to achieve year-on-year growth rate, while the Casa Dili Yunzhuang washing machine have also become British C channel, the French B channel to push the high-end products.It is reported that Casa Dili domestic price of 20,000 yuan + air-conditioning will also be exported overseas next year, to further expand the high-end influence of the market at home and abroad.