Lynx double 11 global carnival is approaching, foreign media began to pay attention to Alibaba's 'five new' results in the 'New Retail' on the occasion of the first anniversary of the proposed application of Lynx double 11 Global Shopping Festival Among them, Forbes magazine believes that Lynx double-11 in 2017 is a centralized review of Ali's concept of 'new retail' over the year. Forbes Magazine also said: 'The double 11 held for nine years has become a national holiday.' Toward internationalization, we think Tmall is a resourceful company with a deep involvement in the brand as a victory for 'New Retail'.
Lynx double 11 to change the spending habits of users and businesses into a global entertainment festival
Forbes magazine wrote in the article: Google changed the world to deal with and change the way of information, but no Google Day Amazon changed the shopping habits of American consumers, but no Amazon day.In China, there is a Alibaba Day: November 11, also known as Lynx double 11 Global Shopping Festival, the shopping festival is the world's largest, driven by Lynx Alibaba not only changed the Chinese consumer shopping habits, but also changed the business habits.
The article examines Tmall 5 in terms of size, retail innovation and global buying 11. In talking about retail innovation, Forbes said that Tmall 11 has its own ecosystem, with the annual national double 11 evening Like the US 'Super Bowl', it broadcast live to the country with more than 200 million people watching the party and tens of millions of people visiting the virtual shop by playing games, trying on clothes on the phone through the virtual fitting room Participate in double eleven.
One of the highlights of Alibaba's new retail business is the in-depth and offline integration
In another article published by the Forbes magazine website on October 25th, Forbes argues that the year 2016 is the day for the day of the cat, and this year began to be more internationalized and global awareness increased every year Alibaba is also integrating the business in Southeast Asia and its telecom website Lazada into the ecosystem, and will help 100 Chinese brands to 100 million overseas Chinese to do publicity.
Day cat double 11 fully integrated shopping experience show 'retail future'
At the same time, Forbes magazine believes that this year is indeed a 'new retail' results of the parade. China's strong trend this year is Alibaba's leading 'online line integration', while providing consumers with different channels between the shopping Forbes also exclaimed: this year, the day cat two 11 will have more than 1 million businesses to use online and offline integration to attract more customers, while more than 600,000 street convenience stores and 30,000 rural service centers also passed Taobao platform to participate.
The long article on the Forbes Magazine website also draws readers to the other 'new retail' innovations of Lynx Double 11, which include the highlight of online and offline convergence. The article details all of Ali's online shopping patterns , Including 1 million merchants online and offline access, 4000 village Amoy, as well as Alibaba's own 'new retail' experimental field: Box Ma Xian Sheng
In the latest issue of RetailDive, an authoritative website in the retail industry, it also reviews the status of Alibaba's 'Five New Strategies' in this Lynx dual-11 event, which argues that Alibaba is focusing on focusing on consumer ecosystems - - The ecosystem includes big-time entertainment and cloud services and the company is building the infrastructure for e-commerce.
The left fourth of the picture is 2016 Lynx double 11 sales, more than all the United States holiday promotions
China Storage, the authoritative media of the logistics industry, covered the trial, breakthrough and innovation of Alibaba in the new retail industry with the theme of "Early Rebiring of Tmall 11 by Electricity Giant Alibaba." Article Summary Cat Double 11 is a great opportunity for Alibaba to showcase the future of retail through a combination of physical retail and social media, interactive content and entertainment into a unified and unprecedented ecosystem. Some online-to-offline activities include merchants Take advantage of Alibaba's new retail online-offline convergence model and create 'smart shops' that include virtual browsing shops, virtual fitting rooms, electronic payments and logistics.
Just as TheProfitConfidential, the elite investment reference magazine, reported on October 23, Alibaba's 'New Retail Strategy' will give depth to Ali's understanding of consumers, mobile technology, and into-store shopping technology and continue to lead the field All investors should consider this stock.