The world fans waiting for the 2018 Russian World Cup, is about to announce all the team.Although the Chinese fans have to once again delayed the dream of the World Cup, but the Chinese color TV industry in the current World Cup is slowly start.
At the end of the 122nd Canton Fair, Hisense for the first time demonstrated the Russian World Cup customized version of the TV. This is equipped with the World Cup official application and other theme software, remote control on a 'one-button direct World Cup' mode button ULED TV, plans next year 4 Month in the global sale.
'World Cup custom section' of the World Cup official sponsor of the standard action, for the Chinese color TV industry, is the first time.
'On the one hand, because we have sponsored the European Cup before the success and industry reputation; the other hand, because Hisense and FIFA have TV display technical cooperation projects. The combination of the two, let us have won the sponsor qualification "Hisense International Marketing Co., Ltd. Deputy General Manager Huang Xiaojian told reporters.
Industry analysis, the reason why China's color TV companies so valued overseas markets, because the domestic market there has been a significant recession.
After last year's fiery development, this year, the color TV market climax from the trough, the industry is not optimistic.Ovy cloud network October 25 release of "third quarter of 2017 China Color TV Market Summary Report" shows that the third quarter of 2017 color TV market The retail volume of 1041 million units, down 12.9%; sales area of 6890000 square meters, down 7.3% .Obviously, the color TV domestic market is the history of the worst third quarter.
The industry believes that the sluggish domestic demand for color TV market is caused by a variety of factors: on the one hand, TV costs soared, so many people have the intention to buy wait-and-see attitude; the other hand, young people under the pressure of life watching TV time Fewer and fewer, the use of fragmented time focus on the small screen gradually increased.
Although the domestic market conditions in the third quarter are rather poor, the market optimism for the Q4 2017 is expected. In Q4, there are many positive factors in the TV market, and retail volume is expected to usher in reversal.
First of all, the panel price decline is the primary factor.Panel prices began falling across the board since June, key panel prices in September close to the same period last year.Among them, 32-inch HD, 43-inch FHD and 55-inch FHD, 55-inch UHD panel prices have been low In the same period of last year, it is estimated that panel prices will also keep a downward trend in the coming three months, which will ease the cost pressure of the whole machine and provide more operation space for the fourth quarter color TV market promotion.
Second, the fourth quarter of the National Day, double eleven, double twelve, New Year's Day four promotional nodes from the current market performance, the decline in the size of color TV in October, which festivals in the week to achieve the scale of the rise. Double eleven pre-sale has already begun, color TV pre-sale products in 86% of the product model pre-sale price dropped to the lowest price.Owei-dimensional network is expected, double 11 day, color TV market size will reach 1.92 million units, 13.6%.
For the fight for double 11 business opportunities, the major TV companies invariably moved out of their own 'popular' products.
Recently, Changhong introduced the industry's first voiceprint recognition artificial intelligence TV CHiQ (Kai off) Q5K. According to Changhong CHiQ TV product manager Chen Kewei introduced, Q5K like "Iron Man" in the same Jarvis, through voice recognition Who is the owner, who is the guest, and face different people's instructions to make the right response. At the same time, this artificial intelligence TV will learn from themselves, with the accumulation of data, voiceprint recognition model will automatically update, so As the user's use of time increases, the recognition rate will be higher and higher, the TV will be more and more intelligent.
Prior to this, Haier launched a joint effort with Alibaba to build the fourth generation of artificial intelligence television currently, Haier Ali fourth-generation artificial intelligence television has thousands of people face thousands of noodles, the whole process of voice control, Internet of Things big data, online School and intelligent modules and other functions, all-round upgrade of television's 'intelligence'.
TCL aimed at the high-end market, pushing private theater products X6 XESS. X6 XESS private theater is a flagship product up to 85 inches, using the latest generation of quantum dot technology, the whole thickness of only 24.8mm.
The industry is expected in the fourth quarter, color TV companies will launch a sprint, and the four major marketing nodes naturally become the battlefield manufacturers compete, the color TV market downturn year or will change accordingly.