On October 22nd, at the International Kitchen Fair in Shanghai, the "Oil Paintings", one of the highlights of the audience's attention, was one of the highlights of the audience. The video was a couple from black silk to white hair Refining the fumes and printed into the love letter; to eachother's love, the blood is thicker than the water of the family apart, crumpled melt into the daily trivial woody salt at the same time, in the exhibition site, a region was specifically set aside, To show the smoke of love letters, causing a large number of visitors onlookers.

Have to admit that the side of this move, touched the modern city people's heart soft, in the video release site and on-line comments, many viewers were hit by lacrimal glands. Even three days of the last day of the show, there are still audience in the side too The exhibition hall of the smoke and smoke love letter display area wandering.

Think of the previous "mother's time machine", hood cough syrup articles, shampoo articles, etc., a foothold in the kitchen, is committed to improving the kitchen environment of the enterprise, often with 'emotional bomb' to 'bombing' consumers, ' ?

Heart, heart

Standing on the positioning theory point of view, the performance of the side too perfect to confirm the following logic: the brand is not the enterprise can Fu, but exist in the consumer mind. Open the mind of the consumer mind is only and contains the product experience And emotional satisfaction, including the double resonance, and to achieve this resonance, requiring enterprises can not just a mechanical economic unit, but a temperature, will take the service providers and cultural communicators.

From the date of the birth of 21 years ago, Fang too in the products and services from the consumer demand, with continuous R & D investment and innovation, product development excellence to achieve the brand's growth in recent years, Because of the great love of the brand's advocacy, marketing promotion and cultural leadership to play positive energy, call warmth, cherish the family, and then love the community.

It is a typical example of the research and development of the hood from the air volume to the effect of the soot smoke, which is a typical example of the "walking heart" in the product.With the year 2000, the air volume is an important index of the range hood, which has aroused the concern of many enterprises. Is the vast number of consumers, will mistakenly equate the air volume is equivalent to the suction.This actually means that who caught this indicator, who will be able to occupy the market's most powerful profit position.In fact, the party was too technology Reserves, the chase of this indicator is not a problem.But the end of the year, chairman and president of Mao Zhongqun in a news to see the housewife due to the chance of carcinogenic cancer, the decisive side of the R & D indicators by the air volume adjustment to smoke effect The

Today, the side is too in the smoke camp camp to lead the industry trend, such as the wind cube, cloud magic square, Star Cube, a new generation of wind cube, intelligent wind and other products, the amount of wind alone, no one is particularly top-notch, but From the suction clarity, fume separation and grease separation of these smoking effects, and no one is the industry benchmark.

Similarly, for the swept from the smart wave is also the case, in the smart of this outlet, although the side has a lot of intelligent reserves, but as Mao Zhongqun held in August this year, the annual new conference said, 'side too never for the intelligence And smart ', everything from the actual needs of consumers, this is the beginning of the square - not simply from the perspective of corporate profit, but from the consumer's real, the actual demand, to the consumer experience with To change and enhance the heart of this heart, is to win the consumer recognition and love the key.

In fact, from a product point of view, the key factor determining the acceptance of a product is its experience, the original intention of product development, the technical force of product research and development, the design and manufacture of products, and after-sales service. The key factor.In contrast this year too side launched a series of intelligent lift hood, Q7 sink dishwashers, as well as the show this week, the Star Studio, 20L high-capacity gas water heaters are all to enhance and improve the consumer experience and Come.

A good product will talk and resonate with consumers through its superior experience and the values ​​it carries, and a positive and healthy emotional expression, such as 'Love Letter', is built between the product and the user A bridge of communication.But Fang too the most 'heart' fundamental, or because it uses product innovation to create value for customers, and really improve the quality of life of Chinese kitchen.

Resonance, resonance

At the 54th World Hardware Conference held in the same period, Chairman Mao Zhongqun of Fangtai Group shared the successful experience of promoting the manufacture of fine products and promoting the development of the enterprise with the 'Three Cultures of Innovation, Quality and Confucianism' Inheritance of Chinese culture, to create a great enterprise 'ambition in his view, the great business guide to the good, as the kitchen and electrical industry leading enterprises, the parties too have the responsibility and obligation to lead the healthy and sustainable development of the entire industry. Consumers enjoy high-quality kitchen appliances and services and their healthier, more environmentally-friendly and quality lifestyles. They are also continuously promoting the upgrading of the quality of domestic kitchens and the sustainable development of their industries, local economy and natural environment .

Lead to the good, advocate benevolence, Fang Tai is from their own grassroots level of a workshop workers, a production accessories, one of the most subtle production links initiated, and then to the product manufacturing, to technology research and development, and then to close contact with the external sales , Promotion - the first is the internal system of the resonance, and then to the outside world show, transmission, infection.

As the pioneer and leader of the domestic hood industry, Fang Fang not only used the leading enterprises to maintain the common development of the industry, but also with the leading technology to promote the common progress of the industry side is not only the domestic range hood, stove, disinfection cabinet national standard draft Unit, the national hood standardization working group leader unit, also led the completion of the IEC (International Electrotechnical Commission) related international standards of revision, so that China's range hood industry in the international arena has more right to speak.

From August this year, China's range hood standard and technology industry alliance was established, Fang too served as chairman of the Union unit, to featuring 'thirteen five' national key research and development project 'oil smoke efficient separation and flue gas purification key technology and equipment' project, Conference launch of intelligent cigarette lifts, Q7 sink dishwasher R & D launch - side too formed by the first occupied by the highlands, and then to the industry, to the community energy transfer closed loop.

Big man, big love

The Confucian ideology that Fang Taishang advocates is the philosophy of joining the WTO. Joining the WTO means that we should not talk nonsense and do things from the ground up; that means subtle and subtle practice.

So, only the twenty-one years as a day of professional R & D and continuous cultural construction, and then have the side too with the community continue to resonate resonance, so as to promote the side to become a great enterprise 'this vision of the continuous landing.

So the side is too much to advocate because of love, 'love' in the end what kind of connotation?

In the author's view, as the enterprise side too, in the promotion of Confucian culture at the core of love, the first is the nature of the enterprise's profit should be placed in the proper location, rather than blindly profit. So in the past few years to never fake, never fight the price war, leading the industry healthy and healthy development .2002 years ago facing the so-called large suction outlet, 2016 facing the smart outlet, the side of the rational choice of calm, and both are From this point of view - as the enterprise side is facing the screening of market opportunities, the first consideration is to improve and enhance the consumer experience, rather than market share.

Second, as the organization of the organization too, advocate is people, people and society (organization) between the mutual care.A healthy development of the company, the first staff will be able to develop and enhance, will form a good corporate atmosphere, And thus affect the upstream and downstream enterprises to the whole value chain of enterprises to the community to release and pass the positive energy.The so-called righteous people, side too advocate mutual love, not business show, but from their own start. valuable.

More than 20 years, the staff of the physical and mental development of investment, the active participation of various types of social donations, Confucian culture of love and popularization and promotion, no one is commendable.

Fang Tai has initiated more than 16 public welfare projects and staff volunteer activities, covering care for vulnerable groups, respect for the elderly, student assistance, disaster relief, poverty alleviation ... ... so far accumulated to the community donated nearly 30 million yuan. Continued to promote the "side too help fund." 2016 Year 'poor college students side too tuition' project funding 260 new college students donated 1.3 million yuan.

In terms of cultural communication, Fang Tai launched the 'Fang Tai Bamboo Slips' Program since 2010. "I accompany the children to read the classic" activities have been carried out so far, has more than 350 activities throughout the country to attract more than 3,000 families to participate;' National Studies Library Since its launch in 2015, the project has brought together more than 2,000 public-interest partners to build a national language library for children in 17 schools in eight provinces.

Thirdly, as a business organization, Fang Tai advocates people's love of nature and of the future.Living together on the same earth, there is a blue sky.Considering nature is about caring for mankind itself and owning the future.We advocate green manufacturing and participation in energy conservation and emission reduction , In particular in their own areas of continuous innovation, continuing leading kitchen environment to improve the accumulation of harmony between man and nature, contribution and will continue to contribute their strength.

Fang too the latest emergency fire direct injection gas stove, in the use of supporting synergistic energy hood case, the peak thermal efficiency of 69% .Stereo launched a three-in-one sink dishwasher, each dishwash only consumes 3 bottles of drinking water Water, water consumption is much lower than the hand-washing and traditional European dishwasher.In the field of hood, Fang Tai's patented technology far ahead, especially the side of the oil separation technology, the state of the oil separation of 85%, the side too in the oil Smoke filter to achieve the five-filter technology to upgrade the maximum oil separation to 98%, oil pollution is only 1/5 of the ordinary hood, to minimize fumes caused by pollution emissions.

In 2017, Fang Tai is the focus on the indoor air environment extended to the outside. Lead a number of top institutions and research institutions, jointly won the 'thirteen Five' key research projects 'air pollution causes and control technology research' in the 'Smoke efficient separation and flue gas purification key technology and equipment' special, as the kitchen electric industry's first lead and the leading national key scientific research projects of private enterprises.

At the end of 2014, Mao Zhongqun once described to the outside world four essential features of a great enterprise: customers feel at ease, employees are happy, the society is upright and management is sustainable. Today, it has been almost three years now. Follow these four paths and keep accelerating.

All intentions, all the heart .This side too, no doubt more high school.