Pacific bird through Alibaba Group only Overseas development team - 12 points of the original concept of the concept of the establishment of the Pacific bird × days cat two 11 flash shop.
According to billion state power network to understand that the flash store is nowadays the most popular unrealistic sense of science and technology elements, to build quite fashionable personality landmarks, to create a photographed punch to attract young consumers for the flash shop punch card publicity. , Taiping Bird invited the Plain-me trend apparel Founder Tim teacher and Taiwan's well-known fashion red people Cleo, Jin Cheng, Li Rou, Lai Yu, etc. live and experience the photo publicity.In addition, the Pacific bird × days cat two 11 flash shop will be in the Everyday Object and other online media The official website and face book exposed.
Flash shop will also set up the influx of people and the influx of birds and birds are very suitable for young people to show their own interactive area, hoping to close through the interesting and closely linked to the form of brand to attract visitors to visit.
In addition to the installation of interactive arts and crafts technology to allow consumers to refreshing, Pacific Peace also worked with Lynx to give very forceful concessions, so that Taiwanese consumers also feel the fanatical atmosphere of Lynx double 11 global carnival to deepen the Taiwan consumers Wanda brand image, thereby increasing the online store (Tmall) drainage , Through the flash shop to enhance Taiwanese consumers willingness to buy online.
According to billion state power network was informed that in 2008, Pacific for the first time test hydropower, with annual sales of more than 200,000 yuan.Afterwards, Pacific bird costumes set up a special fashion Wabo Pacific Fashion Co., Ltd., began to engage in e-commerce business.
In 2009, Taiping birds participated in the first year of double 11, completed 500,000 yuan sales at the same time, days cat (then Taobao Mall) sales of 52 million yuan, Pacific birds accounted for one percent.
2016 double eleven, in just six minutes, the Pacific bird '12 11 combat room' electronic screen from zero jump to nine digits, declared the Pacific bird single day sales exceeded billion.Finally, the Pacific bird's five major brand breakthrough 615 million yuan in sales, ranking the domestic fashion Clothing brand Ranking first.
In the past nine pairs of eleven, Taiping Bird e-commerce Co., Ltd. General Manager Weng Jianghong said 'from 2009 to 2017, from 500,000 to more than six million, from 1% of retail sales accounted for more than 20%, are a The result of the hardwill of the field is that there is no businessman who is not worthy of the day.
It is reported that in 2016, Pacific Bird Men, Pacific Bird Womens Heleku are double 11 million in the same day, men's single brand sales of 245 million yuan, accounting for nearly 70% of Pacific sales of all brands, ranking third in men's category. Single-day sales exceeded 165 million, accounting for about 27% of Wanda brand sales, ranking fourth in the women's category.
In the semi-annual report released by Wappen recently, with the growth of the e-commerce business driven by high growth, the income of Waptel won double-digit growth in the first half of the year, of which e-commerce retail sales increased to 16.36% while that of Lynx was nearly 50% % Of the year-on-year increase led the line.Wanda bird is expected in 2017 year Lynx deal size will be close to 3 billion.