The report of the 19th National Congress of the CPC pointed out: At present, China's economy has shifted from a period of rapid growth to a phase of high-quality development. We are now at a crucial stage of transforming development mode, optimizing economic structure and transforming growth momentum. Strategic objective.This conclusion, for all walks of life practitioners in our country pointed out the direction, forged ahead, innovation, is the past, present and future of a consistent theme of the meaning of justice, for the washing machine industry is no exception.
According to the "Industry Online" data, in the first half of 2017, China's washing machine industry output 29,853,000 units, an increase of 9.9%; total sales of 30,021,000 units, an increase of 9.2%, of which domestic sales of 20,300,000 units, an increase of 6.9% ; Export volume of 972.1 million units, an increase of 14.4% .In five years ago, the domestic washing machine industry is still worried about the downturn in sales is full of confusion.
From the industrial development process, the white industry generally go through three phases, from popularity to upgrade to replacement.And the past 5 years, it is the Chinese washing machine industry from popularity to upgrade painful transition range from the policy level in 2012 Of the dividends to withdraw, the industry started high-end, intelligent upgrade in 2014, the washing machine industry has experienced the "winter" course of nearly three years, the market shrinks, the profit declines, the negative growth of the industry forcing companies to find a new way. 'Until July 2016 , The washing machine industry can really be the downturn come out, 'and out of the woods, Aowei Cloud Vice President Guo Meide that two crucial: First, the real estate market is directly driven; the second is through technology companies Innovation enhances product competitiveness, caters to consumer demand, real estate is clearly associated with external factors, technological innovation is the internal opening up a new situation.
Grasp the quality of the cow's nose
Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, believes that with the changes in the concept of consumption of the middle class, the user not only concerned about the 'washing' and more attention to 'care', the washing machine grade requirements higher. 'Like intelligent cleaning, automatic delivery, drying , Noise reduction and other technology in recent years by leaps and bounds, some companies also introduced a washing machine can be washed silk, wool, and miniaturization, double bucket wash, partition wash and other concepts to bring a differentiated experience, and the nominal health more dirty , Steam washing and other technologies are also well known.Enterprises around the consumer demand innovation is the formation of a new driver of industry development.
Bo Xi, vice president of home appliances, said Wang Weiqing, with the Chinese consumers for the pursuit of quality of life, dress for the taste is also upgrading, before wearing a clean and tidy enough, and now requires personality, type, dress to become identity status Symbol, for the clothing fabric, version of the type of new pursuit, which will affect the washing machine output clothing model, 'such as the traditional pulsator stirring for some high-level clothing is the top of the disaster, how to different materials Care, how to let everyone do not have to run dry clean shop, how to wash out the clothes bright and beautiful, is the consumer to the washing machine business demands.
He mentioned that in recent years, Bossi appliances using a powerful sensor technology, in the clothing of the intelligent washing a lot of innovation, 'such as our latest push of a hand-held scan, as long as sweeping clothes, you can identify the clothes And then spread to the washing machine, directly generate the appropriate washing process; and our intelligent delivery system, the perception of the weight of clothing, need to use much speed, how much detergent, high temperature water, can be identified, the clothing Play a very protective role.
'If the stain is the washing machine of the bronze age, clothing care is the golden age of the washing machine.'
The use of drums, large capacity, frequency conversion, drying, intelligence, health, mini, zoning, etc., washing machine companies are responding to consumer demand for better clothing care experience.
At the AWE show in 2017, Haier invited visitors to the 'tree coins' game on their washing machines, where the washing machine was dry and the noise was strong and the pain was strong. In the washing machine itself 'go' out of the house ridicule, and the application of the Fei Xue Parker Haier washing machine products, running almost no sound, put up the coins can remain long for a long time, highlighting its 'static' Kung Fu At the same time, these washing machines can not only wash the wool material, and even the charming Suzhou embroidery can be washed, and in 5 years ago, this is still unthinkable.
And talk about the shape of sophisticated, high-end atmosphere, have to mention the Twin Twin drum washing machine. Upper large roller, cleaning daily clothes, the lower part of the small round, washing children's clothing and some underwear, as well as steam washing, such as clothing, , Are a good player.
And these are only China's washing machine industry, a small microcosm of technological innovation.
As of the first half of 2017, China's washing machine market sales of roller products accounted for nearly 70%, large capacity, frequency and intelligence to become the main theme of the industry upgrade; and mini, sub-barrel washing and drying machine is to create a more segmented market.
And the new enterprise planning faster and faster to large capacity, for example, around 2010, 5 kg of products can be called 'large capacity', now 8-10 kg is only standard, 12 kg swept from the market Even on the emergence of 16-20 kg of products, you can wash quilts!
In addition, the drying is increasingly becoming the standard for the future of the end-washing machine .2017 In the first half of the year, the volume of single-wash drums increased by 3.2%, while that of the washing machine was 5.2%, not only in Guangdong, Sichuan and other humid areas , The northern haze days, choose to dry the function of consumers are more and more.
And on the popularity of intelligence, has become the trend, with WIFI networking products in 2017 increased by 31%, with automatic delivery of products is growing by nearly 11%.
In addition, the trend of industrial upgrading, some sub-needs are creating differentiated market.
In the first half of the year, the mini-pulleys increased by 24% and the mini-drums grew by 33.9%, while the price of an 8-kilogram ordinary roller was only 2,500 yuan on the electricity platform, while the mini-pulleys and mini-rollers were sought after. The product can be sold 2880 yuan 'high'.
Sub-barrel wash is the second largest trend in the field, including Haier Gemini, the United States 'big device', LG 'Twin', including products, have emerged in the market, while the barrel of washing products not only high premium , As well as high-tech barriers, such products are expected in the market to form a whole line of price dimensions.
Dryers, like the dishwasher, known as the 'middle class standard', the past few years, the choice of clothes dryer population greatly increased home, the industry into an average annual growth rate of more than 40%, while the dryer Brought the 'five-star hotel fluffy experience', '99 .9% clothing sterilization ',' balcony space big release 'and other opportunities cost, become the main reason for high-end people choose.
All-round construction industry to grow the four pillars
'The washing machine industry can not just stare at the technology, but also staring at the user to see,' Guo Meide stressed that 'if a few years ago, consumers or price - sensitive; at this stage, the more concerned about the comfort experience.
User experience, including the washing machine, including the home appliance industry consensus. In the service has been leading Haier, the past few years to open a special user experience exchange community, a lot of innovative ideas is derived from the user needs feedback, Haier washing machine user planning Director Cheng Xingzhong said: 'With the second child policy landing, many users to us to reflect the baby clothing washing problem, Casa Di twin twin drum is born in this request, the upper small drum can be specialized washing baby clothes, to avoid cross Pollution, as well as drying function, clothing and skin contact with the baby will be more healthy clothing.
"In the future, we will support the further incubation of excellent works, so that the creative benefit of the consumer." In the future, we will support the further hatching of excellent works.
In addition to these efforts, Haier also built COSMOPlat global industrial Internet platform, and washing products is one of the ring from the global consumer orders from this platform, customize their own personalized products, and from the global supply of spare parts Business to grab a single, to provide users with their own assembly components, through the Haier to achieve the final output, to meet the C2B2C closed-loop cycle.
The Chinese washing machine market, another 'big' beauty, in 2014 around the establishment of a world-class Central Research Institute, including washing machines, including various product units, including advanced technical support, focus on research core technology, common technology and intelligent technology, For the development of enterprises to provide a strong innovation support.
And to high-end image for consumers recognized Boshi appliances, as early as 2009 in Nanjing, established a drum washing machine factory, and set up a localization research center, focused on Chinese consumers to adapt to the needs of localized washing machine products The
In recent years, with the full range of intelligent manufacturing upgrades, domestic brands of washing machine production line automation, greatly enhance the degree of intelligence, 'black light factory', 'no man factory' a large number of these factories in reducing labor costs on the basis of better To avoid the artificial error, in the standardization, qualified further.
In addition to the help of intelligent manufacturing, Haier, the United States and other well-funded brands in recent years, more frequent sea, carried out a large-scale mergers and acquisitions, foreign advanced washing technology will be used for their use.For example, Haier obtained Fei Xue Parker motor core technology In addition, Meiling and Candy together, Hisense to strengthen foreign factories, TCL will be advertising to the New York Times Square, all the performance is not the same as the United States and the United States, And without exception, does not show the Chinese brand self-confidence and self-reliance, began to show in the foreign market towering.
A mature, confident, innovative Chinese washing machine business square is tempered forward, all-round construction of the industry from the four pillars of growth!