Last month, Haier signed a tripartite agreement with the Government of the Republic of Tatarstan and the Nabelie-Ni'ai-Ni'er-Nih-Cherni city government to build a washing machine factory on the Kama River to meet the growing demand for the Russian market. Washing machine factory has been started, the design capacity of 500,000 units, is expected to be completed before July 2019 construction.
Radiation Central Asia and European 'Chinese Miracle'
It is understood that the factory site located in the scenic banks of the Kama River, even though late autumn Chernihiv is below 0 degrees Celsius, but the Haier washing machine factory construction site can often see the busy staff, designers involved in the design said Being able to participate in the construction of the Haier plant is very proud to take advantage of the fact that the weather is not too cold at the moment to survey the site for a better design.
Dmitry Tebenkov, who is responsible for the planning of the industrial park, said: 'Our new washing machine factory invests $ 50 million and will bring 350 jobs to the site. The washing machine factory and the refrigerator factory put into operation in 2016 are Haier Russia Industrial Park has not only built factories, but also administrative support and R & D center, which is now a new standard for local industrial parks, and I am proud to bring leading standards to the local industry. After the production in July, the product will radiate throughout Russia, Central Asia and some European countries, and believe that we will once again create a new Chinese miracle.
Global 'clothing care' strategy to take root overseas
From October 20, 2017, Haier Washing Machine announced to the world from a single product to the whole life of the strategic solution to upgrade, start the world's first 'clothing', the first of its kind in the world, Care 'lifestyle, the Russian washing machine factory also from the traditional single washing machine factory to the clothing care solution provider one of the overseas model of the Internet of things factory.
What is the clothing care strategy? Ding Haiguo, general manager of Haier clothing care in China, said Haier washing machine strategy upgrade is actually the result of the continuing escalation of consumer demand in the past as long as the washing machine can wash clothes, and now the user awareness of clothing and washing No longer confined to the clean, but good washing.According to the concept of laundry care was born Haier washing machines, to provide users with products to adapt to different scenarios solutions.These solutions will also be applied to the new products in the Russian washing machine factory , Bringing Haier clothing care experience to users in Russia and Central Asia.
Haier to 8 consecutive stance layout rooted in the world
January 2017, the world's authoritative market research firm Euromonitor (Euromonitor) officially announced Haier eighth reelected the world's first.In addition, the washing machine is also a major second leading brand retail sales continue to reelect the world's first. Reflecting the global layout of Haier has been quite effective, depends on Haier insist on manufacturing, sales, research and development of 'trinity' localization strategy to local user needs as the center of local innovation, steadily 'go in', the rapid expansion of the Russian home appliance market It is the best portrayal.
Up to now, Haier home appliances have been exported to more than 160 countries and regions, from the product to go out to the enterprise, the industry chain with Haier has become a part of the localization of the global, and Haier brand from the domestic well-known brands become Affect the world's world brand.