With the continuous improvement of the level of science and technology, and now, intelligence has gradually penetrated into all aspects of our lives, whether it is the factory to replace the artificial labor of intelligent robots, or home smart home appliances, or into the room can immediately light up, Let our lives full of happiness. Once only exist in the imagination of the intelligent life, in fact, we have been at your fingertips.
According to the report released in February this year, "China's smart home equipment industry forward-looking and investment strategy planning report" is expected in the next few years will usher in a large-scale outbreak of smart home, and will have 50% annual growth rate, Is expected next year, the smart home market will expand to 139.6 billion yuan in the "China Intelligent Hardware Industry Research Series" also pointed out that the smart home sales share of 36.6%, ranked first. The current market situation passed to us Such a message: the spring of intelligent home has arrived.
Smart home is actually around us
Although the smart home has begun to affect all aspects of our lives, but there are still some consumers on the sidelines, this type of home products is still curious than the actual use of smart home, as the name implies, we know this new thing , The need to understand its intelligence in which 'ahead' function. The current smart home is mainly through computer communication and control technology to establish a comprehensive family service management system, and to achieve this function, the user needs through the touch screen, remote control or Is the voice control and other means to control the smart home products.
Currently there are many large companies began to increase R & D investment in the field of smart home.Meritoring the United States, Apple, in fact earlier in the field of smart home layout.After the release of the 2014 HomeKit Apple smart home platform, near HomeKit smart home products continued to exist for several years, but after entering this year, smart home products equipped with HomeKit protocol saw a sharp rise in the frequency of explosive growth.In April this year, Apple also cooperated with R & F Real Estate , In Beijing to build a smart home model room, including locks, switches, lights, appliances, curtains, air quality detector and other devices can be controlled through the iPad or iPhone. For such smart home devices, young consumers are generally Showing a lot of interest, in fact, this 'curiosity' is also one of the elements to promote the development of smart home.
Strong consumer demand to promote the popularization of smart home products
At present, the prospects in the field of smart home are optimistic about the manufacturers in the domestic field, both in terms of consumer level, market level and policy, which have also enabled many manufacturers to begin to take an intelligent approach to the Internet In these areas, it is driven by many manufacturers into the field of smart home reasons.
First of all, the pain of consumer demand to promote the development of smart home products.With the rising standard of living, the rise of the middle class, so that the concept of high quality life deeply rooted for these consumers, not only the equipment in the family For example, when returning home, the smart lights automatically open; when the time comes after the morning, the smart curtains automatically put away. In fact, the pursuit of such a lifestyle, not just geeks geeks We also have a large number of ordinary people.The support provided by smart home in terms of convenience, security and so on, so that consumers have some desire to purchase this emerging product.
In addition, the impact of high prices continues to shrink as the per capita income rises and the price of smart homes falls under the technology upgrade, and it is foreseeable that the future of smart home products will continue On the whole, for the smart home market to play a positive role in the increase.
Favorable conditions under macro - policy
In addition to the needs of consumers in the purchase of products, the introduction of national policies, but also to smart home products ushered in the spring in the "Made in China 2025" pointed out that China began to innovation-driven, intelligent transformation, strengthen the foundation, green development, Manufacturing network to the manufacturing power, which, 'Internet +' action plan has further promoted, including the Internet, cloud computing, large data, Internet of things and modern manufacturing industry integration process.It can be seen that the state for enterprises with high-tech Innovation and development support for the smart home industry, the macro policy release also played a considerable energy.
At present, under the influence of the policy, the prices of the first-tier cities continue to decline, which is favorable for the purchase of smart homes and the purchase of large-sized smart appliances, which is more convenient for customers who purchase and need decoration. Household appliances such as the use of longer products, prices fell to allow its sales to rise further.
In addition, there are some intelligent home manufacturers began to cooperate with the real estate manufacturers, directly to the housing of intelligent transformation .This high-end real estate just in line with the needs of the middle class, and therefore also received some consumers of all ages.
Product technology upgrades to provide technical needs
In addition to the advantages of the environment, and now the level of technological upgrading for the popularity of smart home laid the foundation.We think we can not do the smart home function, in today's technical level has improved, such as smart TV, including the University Xunfei and other companies, the accuracy of speech recognition has reached a very high degree.There are some people who do not use the remote control can directly use the voice of the TV issued a command, which really simplifies our lives.
But things are often double-sided, although the functionality of the product has increased, but sometimes its intelligent function has not simplified our daily life. These functions have been used once, often will be the user 'refrigerated' .Therefore, although Improve the level of technology to promote the progress of smart home, but still need to consumer demand and pain points as the center.
It is predicted that in 2020, the penetration rate of smart TV will reach a staggering 93%, intelligent washing machines, air conditioners, refrigerator penetration rate can reach 45%, 55%, 38%, enough to see the smart home this blue sea The development of space in the consumer, the market and macroeconomic policy of many favorable conditions, in fact, the spring of intelligent home has come.