Leading the water heater industry in China 32 years | MACRO | 'Ingenuity' | touched the user

2017 is MACRO lead the Chinese water heater industry in the 32nd year. Over the years, with its continuous technology research and development and innovation, to the vast number of consumers with many exciting products and moving the user's services, MACRO became China's gas water heater Brand, water heater "industry standard" of the makers, home central hot water system pioneer, the state key high-tech enterprises ......... 2015, the company proposed '2020 sales of 10 billion yuan' Of the magnificent goal, and spend huge sums of money in Shunde to create 'MACRO kitchen electric technology industry park', expect this as the manufacture of 'heart', a steady stream of output more in line with the pursuit of consumer products.

With technology research and development to lead the industry development

Recently, CCTV found the tour channel "ingenuity" reported a number of outstanding Chinese national business representatives, which, the program recorded a long history of China's water heater industry made the latest achievements - MACRO 'Oriental constant hot core', the program through Novel creative techniques, the depth of the Chinese home hot water behind the birth of the story.

8 years of long R & D and experiment, 100,000 times the experiment repeated verification, two generations of tenants of the ingenuity, the program with a unique perspective introduced by the simple idea of ​​MACRO, launched since the X7 home hot water since the birth of the long Research and development of the road, and ultimately tackling tough, made subversive breakthrough, to solve the water heater industry long-term helpless two technical problems - that is, after opening the switch to first let go of a cold water, and switch water heater, the water temperature is hot and cold. Once the program broadcast, causing a strong social response.

In fact, walking in the industry 'first' on the road, MACRO has never stopped exploring.For example, by its launch of the patented technology without washing the core of the industry is the only true sense of the realization of the ' 'Technology, breaking the technical bottlenecks of electric water heaters, to the user to bring real security; by the China Household Electrical Appliances Association issued to the S6' no electricity 'electric water heater AWE Eplan Innovation Award, is also sufficient to prove that the patented technology Is leading the whole industry, towards a higher direction.

At the same time, MACRO pay more attention to the use of Internet of Things technology, in the context of the era of Internet thinking, to make a bold attempt. Original technology 'mate3 wisdom of the Church', set 40 original domestic patents, an international original patented high-end technology products , Subverting the traditional cooking experience of the kitchen.

The industry commented that the success of each new R & D R & D, are leading the development of the industry, some peer water heater business kept with MACRO back to copy, but no matter how copy, this independent innovation, independent research and development, Independent design of the original technology is not able to compete with the same stage.

Industry leadership cast 'billions of projects' target

As the industry leader, MACRO has led the Chinese water heater industry through the ups and downs of the 32 years. Reporters learned that; from the Chinese family to change the traditional bathing water heater leader, to 'push straight push' promoter ; From the "home gas fast water heater", "home gas stove" and other nearly 50 countries, local, industry standard developers, and then to the exclusive development of energy efficient condensing water heater, 'East constant heat core' system, Wash "and other patented technology industry leader in science and technology.From the initial construction of the rapid development of the factory until now mature transition and upgrade, MACRO to their own new goals - that by 2020, MACRO will achieve sales To achieve the goal of ten billion in accordance with the strategic planning, MACRO spending huge sums of money to build a new 'MACRO kitchen electric technology industrial park', where will be established MACRO smart kitchen and toilet living demonstration base, the park will be divided into two regions, Respectively, the establishment of hot water and kitchen two industrial areas, the park set research and development, design, user life scene experience, intelligent home life experiment as one, as million Music of the heart, a steady stream for the MACRO output more in line with the pursuit of consumer products.

The company responsible person said that to achieve the 'billions of project' strategic objectives, personnel training program is the most important, MACRO will develop research and development of the 'fresh blood' to the various sections of the company to complete the development of new and old, artisan spirit The old and new heritage, the management of the younger reform.

To the ingenuity of quality, with really touched customers

For more than 30 years, MACRO has focused on consumer demand, through technological innovation and quality service to continuously enrich and improve product update iterations, from the first product to each, and then to every part of the production, MACRO are 'artisan spirit 'To control the quality and quality of customs clearance, it is the tireless pursuit of technology and quality, only now more than 100 million Chinese family's trust.

It is understood that the customer service department of Jiangxi Li Shenjiang deep plowing service industry for more than 20 years, its adhering to the 'customer first' service spirit has touched countless users since the X7 home central hot water products since the market, he has come to the user free design and installation Nearly a thousand times, each time he recommends products based on user needs, design and installation of the program, always get the majority of users praise. 'I often go with the user to free home design, the user as long as a phone call over, we are 24 hours At any time to come to their hands to teach them to control, he said.It is relying on such responsibility and play, he designed and installed the program has been thousands of families loyal recognition.As Li Shenjiang such professional and service staff there are many, In April this year, in the China Quality Inspection Association held the national 'quality month' activities, by the State Administration of Quality Supervision, China Quality Inspection (China Quality Inspection), the quality of the product, Association of the comprehensive selection, MACRO from thousands of enterprises stand out, the strength of the 'national kitchen and toilet industry quality leader ',' National kitchen and bathroom industry leading brand quality ',' national quality and stability testing qualified products' three quality awards, fully demonstrated its product quality and quality management achieved excellent results.

In the 32 years of the development journey of Macro, get a similar honor even more countless.Magic Le responsible person said that in the future will provide consumers with high quality products and services, with strength to speak, with excellent product quality propped up domestic manufacturing Industry backbone of the brand.

2016 GoodChinaBrand | ICP: 12011751 | China Exports