The supply side of the reform, to meet the consumer demand for high-end intelligent development is one of the key words in the face of consumer upgrades, home appliance industry needs for brand, high-end and intelligent direction in the past five years, The joint efforts of enterprises, smart TV, intelligent refrigerators, intelligent air conditioning and other high-end home appliances are into the millions of families.
Nineteenth report clearly pointed out that China's economy has shifted from high-speed stage to high-quality development stage, to deepen the supply side of the structural reform, promote the Internet, large data, artificial intelligence, in the high-end consumer, innovation and other areas to cultivate new growth point , The formation of new kinetic energy.
Appliance experts believe that science and technology and innovation will be in the future high-quality economic development stage as the core driving force.With the rise of artificial intelligence technology, home appliances industry or usher in a new round of industrial change.With artificial intelligence in the application of home appliances The future of large-scale, single-category, low-cost home appliance production model will be intelligent, high-end, quality of home appliances replaced.
Home appliance industry into the era of high-end
A few years ago, with Sony, Samsung, Siemens and other foreign brands in the competition, the Chinese home appliance brand left to consumers are more 'low', 'cottage' and other bad impression.With the popularity of the Internet, the traditional home appliance business also In the continuous reflection of their own shortcomings and the direction of transformation.
Household electrical appliance enterprises towards the transformation of intelligent. In the domestic appliance market, the first formal entry into the high-end household electrical appliance enterprises is Changhong.
In early 2014, Changhong pioneered the launch of the high-end home appliance brand CHIQ Appliances, and the "home-internet" ecological pattern of Changhong's layout began to emerge as the home appliances such as TVs, refrigerators, air conditioners and mobile phones went down one after another, and CHIQ Phenomenon intensified thereafter. Based on user needs innovative features of home appliances and technology has also become the appliance industry, universities and other learning samples.
Home appliances intelligent transformation curtain opened, the domestic front-line home appliance manufacturers have to enter the 'high-end appliances', with many 'star appliance brands' continue to pour out, the Chinese appliance Corps for the first time in the product of high-end, intelligent and foreign brands stand The same starting line.
Suning Tesco report shows that during the 11 Golden Week this year, the unit price of more than 7,000 yuan of household electrical appliances increased by more than 170% .Gold data show that the refrigerator category of high-end products accounted for more than 63% of the overall share of washing machine pulsator, drum series Accounting for 72% of sales share.
At the same time, Ovilvy Wang, Zhong Yikang and other data also show that during the National Day this year, all kinds of home appliances have risen across the board, the product structure was significantly upgraded.China's home appliance high-end brand is beyond Germany and South Korea and other high-end brands. Home appliance market trends.
Artificial intelligence into the next outlet
Financial experts Wu Xiaobo that the young consumer groups and middle-class families are becoming the main force of consumption of household electrical appliances can not meet the needs of the times, to achieve product technology, the concept of innovation, can not be based on the future market.
In the intelligent, quality trend-oriented, after several years of continuous exploration, China's household electrical appliance enterprises are in transition and upgrading.With the rise of emerging technologies such as artificial intelligence, home appliance industry is showing a hundred schools of thought contend for the development trend.
In the home appliance industry, the first artificial intelligence to achieve in the home appliance products on the enterprise, is still Changhong.
In 2016, Changhong's artificial intelligence technology, which has been plowing for many years, began to explode and introduced the world's first artificial intelligence television that can grow, think and understand users. The application of artificial intelligence in home appliances has pointed out the direction for industrial development.
'Artificial Intelligence TV brings users a better voice interactive experience around applications such as software, content and aspect. And with the maturity and application of high-end voiceprint identification and far-field voice technologies, a new piece of new development has been made for the color TV industry The battlefield. 'Industry economic observers said.
Changhong not only developed the world's first artificial intelligence, but also to promote the standardization of artificial intelligence TV industry, one of the enterprises.After the national digital audio and video and multimedia product quality supervision and inspection center, through the 'mainstream TV brand artificial intelligence technology evaluation instructions' , The mainstream of artificial intelligence TV products for voice, semantic aspects of performance evaluation.
Evaluation data show that in TCL, Hisense, Changhong, Skyworth, Samsung five companies produced by artificial intelligence TV, developed by Changhong artificial intelligence TV Q5K regardless of new technology applications (voiceprint recognition technology, far-field voice technology, etc.) Or speech recognition, semantic understanding, fuzzy retrieval accuracy and voice recognition time and so on are in the forefront.
Artificial intelligence to bring home appliance industry changes are all-round, artificial intelligence not only in the black products on the application, in the white, kitchen appliances, small appliances and other products are equally applicable.
In Qingdao Haier main push the kitchen refrigerator, based on artificial intelligence to achieve a large screen material reminders, so that the refrigerator has become a smart kitchen platform. White giant giant in the October 12 'International Smart Appliance and Artificial Intelligence Summit Forum' launched The industry's first artificial intelligence dialogue robot 'small beauty', and applied in the smart air conditioning. Main 'kitchen economy' Vantage also accelerated the strategic layout of artificial intelligence, to promote the wisdom of the kitchen quickly to globalization.
Leading the smart transformation of home appliances
In the user demand tends to be precise, home appliances tend to high-end of the big wave, the appliance industry based on the Internet of Things, artificial intelligence and other emerging technologies, is ushering in the industrial Internet and 'industry 4.0' new era. R & D, manufacturing as Home appliance industry 'old line', runs through the enterprise design, production, management, service and other links, household electrical appliance industry have to face intelligent transformation.
In the enterprise intelligent transformation at the same time, in order to make smart home grounding gas, practical, Changhong set up 'product manager' and other innovative job mechanism to encourage the younger generation induction, such as 80 after CHiQ TV product manager Chen Keyu, has many times in the company Product development, technology upgrades in-depth participation, a new generation of young leaders of Changhong backbone.
Changhong is one of the earliest companies involved in contact with artificial intelligence.As early as 2012, Changhong has set up a special team of artificial intelligence research for artificial intelligence and related technologies.
Up to now, Changhong has been in the development and application of sensor modules, voice recognition chip development and application, based on large data of artificial intelligence technology research and development and application of machine vision (face recognition) technology research and development applications, industrial robots and factory automation technology research and development and application, Family service robotics technology research and development and application of a number of technical issues to achieve results.
BOC International chief strategy analyst Chen Ledian said in an interview, in the era of innovation to bid farewell to imitation, China will be in most areas of science and technology to become the driving force and the leader of the consumption of more than one billion people will become the leading economic growth The new engine.