'I have done this line for more than ten years, zero years, the solar water heater market is still very good, the two years feeling more and more depressed, things are more and more sell. Now into the store has no people Asked the solar water heater. "Beijing Fangshan District, a brand of home appliances stores, the dealer Mr. Zhao told Sina science and technology. He looked at the stock of several solar water heaters exposed sad.
Because it is not power consumption, do not burn gas, solar water heaters have been much welcomed by consumers.But this has been considered promising future sunrise industry, the development route has been approaching the sunset. Just a few years time, engaged in solar water heater business From more than 3,000 plummeted to hundreds of sales channels also embarked on from the city to the suburbs, and then to the rural development of the road.
In recent years, small solar water heater business crisis seems to have never stopped. Jiaxing, Rizhao and other solar water heater production is more concentrated areas are devastated, in addition to some of the larger enterprises are still supporting, many small business has long gone Factory empty '.
Industry shrinking once the leader to seek transformation
From the water heater industry as a whole, 2017 is not optimistic about the year.According to the prospective industry research institute, "China's solar water heater industry production and demand demand and investment analysis report" finishing data show that the first half of 2017, the total size of water tanks to achieve 31.6 billion yuan, 1911 million units, respectively, year on year growth of 8% and 2%, the market performance was stable, compared with last year's growth slowed significantly.
While the solar water heater market share, but also by the gas and electric water heater squeeze.
As the same time with the sun rain, four seasons Mu song two solar water heater brand industry a brother, Sunrise Oriental 2017 semi-annual report shows that the first half of the company revenue 1.176 billion yuan, an increase of 10.36%, net profit attributable to shareholders of listed companies 7610 Million, down 43.7%, but deducted from the main business has nothing to do with the special income, the mother of net profit of only 16.39 million yuan, down 77.15% year on year.
In the sunrise Eastern revenue growth in the back of the year, not benefited from the solar water heater pull, but through cross-border mergers and acquisitions veteran kitchen electric business Shuaikang after the scale of revenue growth, and operating profit of small profits. Shuaikang kitchen electric business revenue and profits, sunrise Oriental solar water heater business is in the 'sales decline in profit margins' of the quagmire.
Data show that the sunrise Oriental solar water heater sales related to the sun rain group, Shandong solar rain solar energy, Lianyungang sun rain trade, Jiangsu four seasons Mu song solar energy and other companies, profits across the board losses, the first half of the total loss of nearly 50 million yuan.
Whether it is sunrise Oriental's sun rain and the four seasons Mu song, or Huang Ming and billion can, or force Norit, in fact, these years in the solar water heater industry are not focused, and even can be said that the typical 'half-heartedly'.
After the listing of the sunrise in the East, the company has been looking for solar water heaters outside the new business, hoping to reverse the dilemma, which, sunrise east suddenly spread out of the big stall, from a low-end solar water heater assembly plant, Into the solar energy and heat, solar hot water, water, kitchen and other fields.Also, Emperor Ming's diversification of the road more diversified, longer, involving real estate, community environment and other fields, but progress is not obvious The
Product quality into a fundamental decline in the reasons
The rapid decline of solar water heaters, there are restrictions on the installation environment, as well as the 'home appliances to the countryside' policy for many years to exit and other objective factors, but the root cause or product quality varies greatly, the lack of core competitiveness.
'Home appliances to the countryside' policy after years of exit, resulting in a large number of rural market demand in advance of overdraft, and even a large number of 'fake and shoddy' products took the opportunity to touch the water, triggering the entire solar water heater rural chaos disorder.
In 2016, the State Administration of Quality Supervision, Inspection and Quarantine of 116 enterprises in the production of 120 batches of products, re-emergence of 10 batches of product failure, close to 10% of the failure rate, people worrying.Even some brands have been sampling for many years Qualified, but still in the market sales.In addition, due to the industry in the brutal growth period, solar water heater after-sales service is also worrying.
Beijing New Energy and Renewable Energy Association of solar thermal special committee director Luo Yunjun once said in an interview with the media, solar water heater production and processing is relatively simple, a business as long as the storage tank production line, the product of other accessories, such as Vacuum tubes, stents, etc. can be socialized procurement.
Some small and medium-sized manufacturers of pre-production line into small, and do not need R & D investment, there is no advertising costs, and even some taxes and fees can be reasonably circumvented, which also caused a period of time the market less than 1,000 yuan of solar water heater after another, even Even some well-known brands in order to reduce costs, to take custom in the external custom 'ultra-low water heater' approach to sacrifice quality in exchange for market share.
And even some places spontaneously formed the solar energy accessories market, and some companies simply do not produce any parts, there is no production technology, but from the accessories market procurement of various accessories assembled, it became their own products, this product , Its quality can be imagined.
In fact, the last 10 years to market a large number of solar water heater products, compared with 10 years ago, in addition to the emergence of a number of intelligent, Internet of things, and even solar power and other new technologies and concepts, products and functions and application experience and There is no revolutionary breakthrough.Many city district for many years for the demand for solar water heaters did not change, but suffer from no stability, differentiated products to meet and support.