China has set off a new energy vehicle development tide, although many joint venture car prices have been action, but slightly conservative, which with the local independent brand car enterprises in the form of a strong contrast. With the 'subsidy slope + double integral system' The arrival of the policy, the direction of development of new energy car prices become more clear.It is noteworthy that these policies make joint venture car enterprises recognize the situation, had to plan the future as soon as possible.
October 23, China Automotive Evaluation Institute in Shenyang, Shenyang, convened a number of industry top experts and BMW Brilliance decision-making, for the 'joint venture car electric strategy' this hot topic launched a heated discussion.
Capital, technology, brand is indispensable
China's market demand for new energy vehicles and policy support has attracted worldwide attention.China Machinery Industry Federation President Wang Ruixiang said that energy-saving and new energy vehicles have been included in the 'Made in China 2025' and '2012-2020 energy-saving and new energy vehicle development Planning "and a series of national development plans." Despite the strong policy support, China's new energy automotive industry has made no small breakthrough, but we still have to recognize the gap, to recognize the gap in order to shorten the gap. '
Wang Ruixiang, president of China Machinery Industry Federation, said: We must recognize the gap and recognize the gap in order to shorten the gap.
At the conference, Dr. Wei Lande, BMW CEO of BMW Brilliance, explained the understanding of luxury car brand manufacturers on new energy automotive products. "What is the best selling point for a plug-in hybrid car?" Wei Lande said, Electric hybrid vehicles do not necessarily have to use the number of cylinders or horsepower as the main selling point.As a luxury car brand manufacturers, to provide the best car safety performance and the highest standards of vehicle service life is a very important selling point. It is understood that BMW Brilliance has made a breakthrough in electrification, and has achieved VDA (German Automobile Industry Federation) standard certification.
In sharp contrast with the mainstream car prices point of view is that some domestic emerging car companies seem to be anxious to make the car first in the PPT.
'In the existing classification of new energy vehicles business, there is one that is most worthy of our vigilance, that is completely capital entry type.' Li Qingwen, director of China Automotive Evaluation Institute, for example, said 'the failure of LeTV is the most typical of these enterprises Some people say that Music is dying and struggling, but I think it is a complete failure.
Zhang Yongwei, deputy mayor of Shenyang City, China's electric car will be said: 'In China's new energy automotive industry, there are many want to enter the market beach-goers, car design are very beautiful, but these emerging companies for testing and The test system is not complete, they can make the production process management is fine enough to be verified.
Zhang Yongwei said that the production of a car experienced by all aspects of the application will be applied to a variety of technologies, such as lightweight technology, modular production methods, each technology is essential to electric vehicles, even if it is designed to not Will be able to make it out, step by step, even if it can be made, and can not sell well? This requires the support of the brand.
The main car into the Council will inhibit the industry chaos
At present, China's auto industry is still a lot of challenges: before the new energy vehicles cheat up the storm, after the traditional fuel vehicle lock-up schedule study started.With the 'double points' policy, will set up more New energy joint venture car company.As a result of the experts believe that due to the participation of many enterprises, the industry is more prone to different levels of car prices, technical duplication and other issues.How to make the new energy automotive industry into the right track?
Zhang Shulin, former chairman of the China Association of Automobile Manufacturers, said that the current industry chaos is a market activity led by government policies and can not simply be regarded as a bad thing. 'Under the current competitive situation, the government will no longer resort to administrative intervention , But will use the market approach to governance, the next step toward policy will be to strengthen the market elimination mechanism, market-led survival of the fittest. "He analyzed.
BMW Brilliance CEO Wei Lande speech at the scene
In addition, for the previous hot 'fuel car ban' topic, Zhang Shulin that the new energy vehicles instead of fuel cars is its natural thing. 'If the new energy vehicles in the charging speed, mileage and charging pile infrastructure and sales price And other aspects of the full, even beyond the level of traditional cars, consumers will naturally choose pure electric vehicles. 'He pointed out that when the new energy vehicles to the corresponding level of technical development, the new energy vehicle market rules will be natural The formation of, does not require artificial development of the ban schedule.
New energy vehicles to gradually replace the fuel vehicle is the trend.Chinese Society of Automotive Engineering executive director Chen Lin suggested that BMW and other major automotive plants as soon as possible to enter the field of new energy vehicles, to increase the development of new energy vehicles R & D efforts.
'Only the mainstream car prices into the field of new energy vehicles, can effectively inhibit those scattered poor business.' Chen Lin added, 'China's new energy car market is very large, the market will continue to expand the scale. , BMW should be more bold, as the mainstream car companies can be in the field of new energy vehicles flex its muscles.
The localization strategy of 'new joint venture era'
Looking back, in the past, China's automobile industry was at a very early stage for a long time. It is necessary to develop its own automobile industry through the introduction of foreign advanced car prices. Looking now, China is changing from a big automobile country to a powerful automobile country.
Cai Jiming, professor at the School of Social Sciences of Tsinghua University, believes that China is no lower than the international advanced technology in the 'three electric technologies' (ie battery, electric motor and electric control), and the leading joint ventures like BMW Brilliance do not need to engage in' Three Electric ', you can directly purchase local technology mature motor, electric control, batteries, so as to better play their traditional automobile manufacturing machinery advantage.
Reporters learned at the seminar site, in addition to localization of product applications, research and development localization is now one of the trends in the development of automotive joint ventures.
Zhang Yongwei said that the joint venture in the past stressed the cooperation between the equity, the technology mainly rely on external supply, the organization of local production, to achieve local sales, and now the joint venture has been developed localization, the majority of the source of technology from the local produce. , The product is also customized according to the needs of the local market. 'This way of joint venture in the field of electric vehicles, foreign brands and local enterprises can be integrated with the brand, apply nineteen terms, can be called' new joint venture '. Zhang Yongwei added.
China Automotive Engineering Society gear technology branch director Lu Chao also suggested that the joint venture car enterprises localization strategy can be more in-depth development, in addition to more use of Chinese suppliers, but also more training of Chinese employees to become a new energy vehicle business executives, As well as more technical R & D tasks arranged in the joint venture, the enterprise into a groundless Chinese enterprises.Liu Chao pointed out that if BMW Brilliance do this, will become China's new energy car market vanguard.