'Golden nine silver ten' water heater market, along with the start of the autumn home improvement season, are generally the annual sales season, but this year there are some exceptions, and no expectation of hot, pick up a bit 'swallow' the speed of data show In September 2017, the retail sales and retail sales of the water heater market as a whole increased by only 10.79% and 15.44% respectively from the previous month. In the same period of last year, both the retail sales and retail sales increased as high as 35.46% and 43.14% respectively.
September 2017, sales of water heater products in the 123s market chain, year on year increase and decrease
(Source: Zhongyikang)
Among them, the cable power shunt and line off the closure of the factors, so that the boundaries of the season is not so obvious, the monthly sales performance is more average; the other hand, also revealed the overall performance of the water heater market this year, Last year, compared with the same period last year, the overall retail sales of water heater market fell 12.01%, retail sales fell 0.26%.
Trading volume has been weak, but in the product prices continue to rise under the retail sales remain strong, which is undoubtedly a delightful performance, confirms the structure of water heater product optimization and upgrading has been effective. And this upgrade, from a Secondary market to 34 markets, there are obvious manifestations.
Brand competition level, in September, foreign brands appeared to pick up the trend, the overall retail sales and retail sales were increased by 1.67 and 3.47 percentage points, of which, especially in the forest, the rate of the most prominent performance of the two The proportion of retail sales last month, respectively, increased by 1.19 and 2.02 percentage points, the rate of 0.93% and 1.46% of the chain to upgrade, but from the same year, is still dominated by domestic brands, 2017 January to September, domestic brands Of the overall retail sales increased by 1.43 percentage points to 68.75%, retail sales accounted for an increase of 2.25 percentage points to 55.53%, ranking the mainstream market.
Broken down to the product category, the month, the storage of electric water heater sales continued the chain, year on year decline in both the trend.On the chain, the two retail sales were 2.05 and 3.36 percentage points decline; year on year, 2017 From January to September, the share of storage water-cooled water heater has dropped to 55.61%, while retail sales have fallen to 42.95%.
On the gas water heater, the strong row of products as the mainstream consumer, the market share is still steadily rising, the average retail sales in January-September 2017 increased by 2 percentage points to 94.61%, the cumulative retail sales accounted for Increased by 0.66 percentage points to 95.19% .This long time consumption, flue and forced balance products into a continuing decline in the embarrassing situation.
At the same time, consumer demand for large products is still deepening .2017 in January-September, 60 liters of electric water heater retail sales increased by 3.83 percentage points to 41.86%, retail sales increased by 4.05 A percentage point to 48.22%; in the gas water heater on the purchase, starting from 12L to 13L or even greater rise in the beginning of the transfer of 16L.Data show that 13L-16L products in the 2017 January-September two retail accounted for Compared with a substantial increase of 13.07 and 14.74 percentage points, while the 12L and 12L following the proportion of gas water heater retail continued to decline.
Product structure of the continuous optimization and upgrading, the most direct lead is the price rise .2017 January-September, the price of gas water heater increased by 11.82%, storage water heater price rose 9.12%. Among them, Haier's cumulative increase of the largest, 20.02%; followed by Vantage, or 15.48%. Can be seen in the consumer escalation trend, the pace of domestic brands to high-end transformation is accelerating.
annex: China 's water heater market monthly retail monitoring report September 2017
