Cross-border cooperation, IP marketing, anti-chicken soup, funeral culture, bar myocardial infarction, flash shop ... ... Now, in order to snatch the attention of consumers, brand master's tricks endless.
This year, the elephant nest has been combined with Durex launched 'unknown small yellow box', before opening the box, you do not know whether there is an unknown journey inside the double ticket to surprise the user. However, look at the various surprises marketing , It seems that no brand like a dog vacuum cleaner as 'surprise' play so extreme - the user in the double 11 scheduled vacuum cleaner, the dog has played a 'surprise'.
Surprise experience: your flying broom is on the line
So that Halloween and double 11 play together, what kind of sparks? A very imaginative idea was born .Pogie vacuum cleaner for the two 11 users, in their unaware circumstances, on the eve of Halloween delivery On the 'magic gift box'.
And accompanied by a Halloween blessing card - Doug (dog homophonic) witch to broom for vacuum cleaners, leaving the cloak candy as a return to the real vacuum cleaner will be in the normal after the delivery of 11, and this is full of magic Halloween gift box, is a brand in advance to give users a wonderful surprise.
If you find out the pain of consumers, the right to participate in the right to participate in their hands, their creativity is often beyond imagination.It turns out that the puppy's 'holy surprise' has been rewarded. In the microblogging on the sun drying sun this wonderful gift. There are wearing a cloak 360-degree fancy self-timer, there Meng baby Meng pet cosplay, some people simply play a zombie makeup, hi to stop. Also in the process of continuous positive fermentation.
Surprise continuation: from product to service to double 11
Why should the surprise experience? Reporters in-depth understanding found that this may be derived from the puppy has been established for 18 years has always been a geek spirit .This ultimate concept also runs through the puppy's products and services.
As the puppy this year, the flagship of the flagship new high-end wireless hand-held vacuum cleaner D-535, it is the core of the upgrade is a breakthrough in foreign wireless hand-held vacuum cleaner in the strong mode can only run 7 minutes threshold, through the battery technology and circuit Optimization, to achieve a strong force suction mode life 15 minutes of records, twice the foreign brands.
Not only in the product innovation uncompromising attention, puppy electrical appliances are also on the service to bring more surprises to users, as early as 2014 on the launch of the 'central maintenance' services, as long as the dog electrical products damage during the warranty period, Regardless of product problems or user problems puppy commitment to free maintenance, SF Express delivery site to send the product, the fastest 3 days to complete the entire process, so that consumers can enjoy the best after-sales service, the move in the Internet Very disruptive, and even the industry big brother Lenovo, millet and so are concerned about and implement this model.
From the brand experience, to the product and then to the service, the surprise to play to the extreme, the dog is still a single vacuum cleaner.If 'to create a surprise for the user' is a business strategy, it is better to say that this reflects a business own feelings and pattern.
