The Japanese manufacturing scandal just to the Chinese household electrical appliance enterprises on the third class.For all Chinese household electrical appliance enterprises, do not 'complacent': to watch the busy state of concern about the frequent Japanese scandal, but should 'rainy day' comb the past 30 Years of development in the course of the outstanding weakness, opportunistic breakthrough.
If the words of the fraud, even if the removal of those data, the highest manufacturing process of Chinese home appliances can not keep up with those of Japan before the level of manufacturing fraud.
This is a lot of home appliances people do not want to face up to the facts, but also reflects the development of Chinese home appliances to achieve fruitful results behind the soft ribs are also a lot, such as in the product manufacturing process, manufacturing system and security system; for example, product quality attitude and philosophy On, but also need to continue the breakthrough and the ability to enhance.
one
There is no airtight wall for this day, and for Japanese manufacturing, no matter how fake the factors and reasons are sufficient, fake behavior is wrong. This will not only be destroyed in just a few months Made in Japan over the past 50 years the reputation and credibility, and in the future completely blocked the Japanese manufacturing in the global market development and expansion process.
For the development of time is shorter than the Japanese-made Chinese home appliances, it should be clearly recognized that the past 30 years in the home appliance industry made a series of achievements though hard and difficult, but should not slack and contempt because the fraud itself can be in the short Within the corresponding benefits to the enterprise return, brought about by the long-term negative impact is far and sustained.
Although many Chinese household electrical appliance enterprises in the market only a short 20 years, 30 years of development process, but because of product quality and other core competitiveness through a lot of detours, such as 'light quality re-marketing', 'light technology speculation' And so on committed mistakes, from the market business and consumer confidence crisis, so that the Japanese manufacturing, German-made reputation in the Chinese family and users 'deep-rooted'.
Any fraud scandal, whether it is product data, marketing, or after-sales service, will lead to a series of upstream and downstream chain reaction, which forms a 'trust crisis' .At present, the Japanese manufacturing is because of Kobe Steel, Toshiba and a series of fraud scandal Be dragged down.
So, is in the manufacturing from the scale to the quality of manufacturing, intelligent manufacturing transformation of the Chinese home appliances, it should further learn from Japan's manufacturing lessons, firm their own direction and the road, absolutely can not be lost, but not 'three Day fishing two days drying net '.
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Mo is undoubtedly the enemy, the time is the biggest enemy of a large number of Japanese-made benchmarking enterprises, the reason why at the risk of 'provoke public anger, scandal' and other negative effects and shocks, choose to fake. Is clearly subject to external market competition and internal scale and profit Growth and other multiple pressures, especially in the 'ownership and management of the split' context, Trader for the pursuit of short-term interests and give up long-term moral adherence, seem reasonable and reasonable.
However, these are not the focus of Chinese household electrical appliance enterprises, but should be wary of when we are also faced with the pressure and challenges from Japan, whether it will repeat the mistakes and 'embarked on Japan to create the same counterfeit road.' The face of short-term operating results And transformation and upgrading and other multiple pressures, what is the Chinese home appliances to protect the ingenuity of manufacturing, quality manufacturing bottom line is not a breakthrough, but also by what to promote China's home appliance manufacturing continued high quality, Seiko manufacturing?
Regardless of the so-called business ethics, entrepreneurial spirit, is clearly not enough to support and security. After all, the development of Chinese home appliances and precipitation is far weaker than the Japanese manufacturing, the growth, development and expansion of pressure and the Japanese manufacturing quite. In this case, in addition to relying on the corresponding corporate health and sustainable operation system, but also rely on external laws and regulations from outside, a single enterprise fraud scandal and the industry's overall innovation breakthrough 'segment'.
A large number of Chinese household electrical appliance enterprises, is currently in the critical period of transformation and upgrading, for the quality of products, lean manufacturing needs more urgent, but also need to rely on sustained, stable and reliable quality to win the user's trust and reputation. , Is also a challenge.
China's commitment to the quality of home appliances than Japan's more urgent, the former is in the development of quality to form a reputation process, while the latter is the use of word of mouth to enhance the brand premium stage. The former in the development of the latter in the use of natural impact So how to keep the bottom line test of the Chinese household electrical appliance enterprises, and time is the biggest enemy.
Three
The current Japanese manufacturing really make the outside world feel terrible, not the fraud and the results of this behavior, but hidden behind the fake in the rigid and bloated system and system.This is also a lot of Chinese household electrical appliance enterprises in the experience 30 years of development and expansion, we must guard against the large enterprise disease, large organizations disease, to find a can quickly meet the needs of users, the market competition of differentiated new road.
Over the past 10 years, in the face of the continued impact of the wave of the Internet, living in the traditional manufacturing industry, a large number of Japanese companies, has long been caught in the 'amount of slipping ahead of the road confused' channel, but has yet to find the road to self-help, had to take Counterfeiting is really awesome, it is hidden behind the fraud in the Japanese business management team, as well as a path to the end of the rigid organization and system.
Many Chinese household electrical appliance enterprises, the current turnover of about 100,000 people, but faced with many challenges in business management, such as the values are not unified, execution is getting worse, the flexibility to respond to market competition is weakening, and the entire organization Are in the 'warm boiled frogs' into a low energy. How to get out of the big enterprise disease, in the enterprise to do large-scale strength at the same time, which is the current 100 million appliance giants must solve the problem, but also a large number of small and medium enterprises quickly Size and market value, the need to crack the problem.
The current market revenue growth rate, has been far faster than the internal organizational innovation capacity, staff training process, and even the corresponding human and financial response level.This is the current, many Chinese home appliance enterprises large and not strong roots The size of the market has increased, but the industry position, market competitiveness and brand reputation and awareness are still in a slow climbing period.
Against the Japanese-made scandals and lessons can be seen, these are the Chinese household electrical appliance enterprises should make up for the next short board!