Always think of innovation through a night of blizzard, a burst, one step summit, but has not been clear what innovation in the end what innovation in the end what? Innovation can bring what? This is the current number of home appliance manufacturers for innovation Of the 'wishful thinking' will be innovative as a god of medicine, where the need to go where to send, but rarely appear to rely on innovation and overnight rise of the enterprise.
That is, in recent years, many home appliance manufacturers for the understanding of innovation and luxury, has entered a 'obsessed' stage. Objectively speaking, is placed for a lot of innovation unrealistic expectations, always hope With the innovation of a move, you can solve the current market quagmire, the performance of the winter; broken products slow sales, decisive battle high-end market; open line on the line, to achieve multi-win.
There are dreams, always good.However, before the high expectations for innovation, many home appliances business did not really understand the true meaning of innovation, there have been paranoid, narrow, and even extreme of the strange, for example, that innovation That is, in the product technology level, it should launch a series of black technology, the original invention of technology, and even China's leading world of leading scientific and technological achievements, but ignored the home appliance products over the past century, around the core product technology innovation more and more difficult, Not a few months of household electrical appliance enterprises, or two years of investment, will be able to solve the problem.
Also in the construction of technological innovation, many companies think that a few technical staff, put some equipment and laboratories, you can, but ignore the technological innovation is a huge system, not a single technical staff, but to establish Technical team; the same is not only concerned with the application of technology research and development, but also to further break through the focus on the basic or even the future of the layout of technology.This requires more than just time and space, more enterprises continue to technological innovation in the capital, Input.
In this process, many household electrical appliance enterprises are easy to narrow the understanding of technological innovation, that only in the product of technological innovation is innovation, and in product manufacturing, product marketing, product and other areas of innovation, often overlooked, or even not Has been brought to the attention of the appliance market in the past few years there has been a continuous product innovation hype, but for marketing, service, manufacturing and many other core links of innovation, or do not attach importance to, or do not care, or not Innovation in the development of China's home appliance industry, into a split channel.
Of course, let a lot of household electrical appliance enterprises can not accept, is the innovation input and output cycle is too long, and even there will be risks, resulting in a large number of home appliance enterprises in innovation will always appear 'forward two steps, The important reason is that home appliances innovation is a systematic project, involving the enterprise people, financial, material and other elements.If the point of view to assess the effect of innovation, it is easy for home appliances into a 'innovation difficult, innovative results Poor 'quagmire, and ultimately turn the innovation into a gust of wind, which soon left behind.
Even more annoying is that some home appliance business side shouting big innovation, the other side through the low price tilt homogenization of products, innovation into a slogan and concept, but ignored the true value of innovation: Although not In the short term to quickly improve the performance, but it can promote long-term healthy and sustainable development of household electrical appliance enterprises, have the initiative to participate in market competition, as well as the right to define the product can explore their own way, so that others have no way to go the new runway.
Innovation is indeed a lot of household electrical appliance enterprises out of the winter a key, but this is definitely not a master key.For home appliance manufacturers, it is imperative to clear the boundaries and content of innovation, not only staring at the product hardware innovation, but also concerned about User-centered products and services full link innovation; the second is to clear the value and meaning of innovation, innovation can not be turned into a short-term performance of the tools to save losses, not a simple input-output than the value of innovation, but should be true Build self - breakthrough system innovation.
Do not deny the value of innovation, but can not overestimate the ability to innovate for all household electrical appliance enterprises, need to build a set of innovative game to solve the challenges and obstacles in the development process, but can not just stay on the surface of innovation!