Home appliance giant this year to expand production | 'Chi' | overcapacity risk still exist

October 2, near the Ningbo Oaks Group Jiangshan factory Oaks air conditioning intelligent factory officially completed.According to the Oaks introduced, this smart factory invested 2.3 billion yuan, will be put into operation in December 2017.

Reporters on the scene learned that Oaks chairman Zheng Jianjiang said the same day, the next five years, Oaks will once again transition, planning 'budget' 'talent' 'IT' three hundred billion project. Previously, Zheng Jianjiang also revealed that the next three years will be smart The factory and then invested 10 billion yuan, the new 2 to 3 industrial base.

Not only the Oaks, the well-known domestic appliance business beauty, Gree and other giants are also sparing no effort in the layout of the intelligent aspects of home appliance industry analyst Liang Zhenpeng told reporters that the layout of intelligent air-conditioning business for the trend, in line with the appliance industry from the original low-end Manufacturing, extensive management to the high-end, lean production, fine production transformation, in the process, intelligent manufacturing is a more important part.

In the field of intelligent manufacturing, the current home appliance industry is at the forefront. The picture shows the new Oaks air conditioning intelligent factory

Home appliances walk in the forefront of intelligent manufacturing

With the production of intelligent air-conditioning production base, Oaks overall capacity will expand to 22 million units, delivery will increase by 30% .According to Oaks home appliances group president Leng Ling said that the smart plant put into operation, the annual output will reach 7 million units.

Before the plant put into operation, Oaks has expressed concern about the lack of capacity.

September 16, in the 'Chi-2017' artificial intelligence industry development forum openly said that this year due to the lack of pre-determined smart air-conditioning market, resulting in a comprehensive out of stock. Today's production bottlenecks highlight the high cost of manpower, for this must Increase the intelligent manufacturing, accelerate the pace of innovation, increase investment.

Oxygen's performance seems to support the lack of production capacity concerns. Zheng Jianjiang at the October 27 Oaks Air Conditioning Partners Conference, said Oakes last year to achieve revenue of 61.2 billion yuan in the first half of this year has completed the annual share of 2016, compared with the same period increased by 154% ; Foreign sales in the first half of the completion rate of 116% over the same period increased by 60%.

Coincidentally, and in April this year, the annual report, Qingdao Haier also said that it will add 15 million sets of new air conditioning production capacity layout.

In addition to improving production capacity, Oaks intelligent factory another keyword is 'smart'.

October 27, China Household Electrical Appliances Association, said Jiang Feng, in recent years, in the context of a new round of technological revolution and industrial transformation, Germany put forward the industrial 4.0 strategy, China promulgated the 'China made 2025' strategy, both Common is to achieve the depth of information technology and manufacturing technology integration, to achieve the manufacturing industry to upgrade the intelligent manufacturing in the field of intelligent manufacturing, the current home appliance industry is at the forefront.

Reporters found that, in addition to Oaks in the investment and construction of intelligent factories, the United States, Gree, Haier and other household electrical appliance enterprises also strategic focus aimed at the 'smart' economy.

March 8, 2017, the United States and KUKA (KUKA), high-drive (SERVOTRONIX) and other partners announced the 2017 industrial transformation strategy, from the traditional home appliance manufacturers to the 'leading consumer electronics, HVAC, Industrial automation system of science and technology group 'change.

Gree chairman Dong Mingzhu had to the "Daily Economic News" reporter said that from the technical advantages of air conditioning, open up the new equipment, intelligent equipment, which is the growth of Gree needs, but also the inevitable choice of manufacturing in China.

Can the market digest new capacity?

Air conditioning enterprises through the layout of intelligent factories, machine replacement, etc. to enhance production capacity, then in the long run, the market is able to digest the growing capacity?

According to industry online data, air conditioning industry sales in September rose 14.5% (1 to September growth of 35.5%), of which 7.24 million domestic sales, an increase of 17.8%; quarterly, the third quarter air-conditioning sales rose 32.6% Domestic sales rose 41.9% year on year.

CITIC Construction on October 24 issued a home appliance industry research report, said the strong air-conditioning industry chain based on pricing power advantage, short-term price increase to benefit the most obvious, leading business performance is still expected to maintain a relatively high growth.

Liang Zhenpeng believes that in the long run, the risk of overcapacity still exists.Only look at the two years of air conditioning market, then benefit from the outbreak of the real estate market and consumer air conditioning replacement, air conditioning market more prosperous, plus 2017 To the high temperature, therefore, in the air conditioning industry more prosperous environment, many air-conditioning companies are more optimistic about the future development of the industry, have increased capital expansion, and from the next few years, do not rule out the air conditioning market subject to real estate policy, weather and other reasons, Growth and market capacity decline.However, the current foreign air-conditioning market to maintain a relatively fast growth, especially in India, Africa and other international markets, there is still a relatively large market increment.

2016 GoodChinaBrand | ICP: 12011751 | China Exports