Chinese people are good face, the former Chinese people always like to 'under the way' to show their hospitality, but nowadays, some young people have to dinner or even dinner moved to the home, enjoy the fun of cooking the kitchen by the Western culture China's kitchen culture is moving towards internationalization and diversification, and Mr. Gailke, Chairman and President of Bossi Household Appliances (China) Co., Ltd., expressed his feelings in China in recent years.
From the national grid reporter reporter interviewed Mr. Geerke learned that the overall trend of China's kitchen electric market in 2017 optimistic and maintain a strong growth.Special to Bo Xi home appliance market performance, hood, gas stove and other traditional kitchen electrical products Growth is slow, and the roasted steamer, dishwashers and other new categories of kitchen electric power growth rate is unprecedented.It is expected that 2018 will continue this trend, the new category of kitchen electricity will be further recognized by Chinese consumers.
Modern kitchen three elements: integration, comfort, environmental protection
In many international cultures, the German kitchen culture has a far-reaching impact on Chinese kitchens.Gelke introduces that many Chinese people are willing to accept the German modern kitchen culture, which covers the practical, functional and design of modern kitchen concept More and more popular with young Chinese people in 2016 AMK German modern kitchen industry association in China released the "modern kitchen guide", the 'German modern kitchen concept' formally introduced to China, but also formally put forward the three basic elements of modern kitchen , Integration, comfort, environmental protection.
Bossi home appliances has been the appearance and practicality of domestic consumers for all to see, not very easy for consumers concerned about the environmental issues, the reporter learned that Boshi appliances has been implemented from three aspects of the concept of environmental protection.First, Third, the production of materials, materials, materials and materials have a set of perfect standards and processes, and in the latter part of the recovery also has a new product quality and environmental protection. Done homework.
'Look at the face' era of embedded kitchen more advantages
Ovied cloud network data show that in 2016 the domestic embedded kitchen electric brand increased to 124, an increase of 36 compared to 2015, the growth rate of 40%. Embedded kitchen with its 'hidden' aesthetics in recent years The market heat, this effective use of the concept of kitchen space with the current 'look at the face' coincide with the times.
Speaking of embedded kitchen, Mr. Gail said that Bossi has a wealth of product lines to meet the actual needs of different consumers in many embedded products, the dishwasher is a modern kitchen of the iconic products as a global One of the earliest research and development of dishwasher appliances, Bossi after years of technological improvements and product promotion, people are changing the views of the dishwasher, and gradually began to try to accept the dishwasher.
But the concept of 'embedded' from the Western countries into China, so in practice will inevitably encounter 'acclimatized.' In this regard, Mr. Geerke introduced to Bossi home appliances to build products R & D center, aimed at To understand the needs of local consumers, while at the same time set up consumer experience centers around, and earnestly understand the actual needs of consumers.In addition, whenever developing samples, Bossi official will ask consumers to experience, in the unlisted samples Stage to adjust, consumers will eventually affect the subsequent product molding and development.
Intelligent craze smart kitchen hot play hot
Asked the future development strategy of Bo Xi home appliances, cover the total that the future is still optimistic about the development of smart kitchen.For intelligent product development, he told reporters to develop the user interested in the user has practical significance to avoid the development of 'tasteless In addition, he also talked about the observation of a share of intelligent products and growth, not only depends on the monthly growth rate also need to focus on product activation rate, get more consumer recognition is the real meaning of doing the product.
With the gradual increase in the level of consumption of people, many people are willing to pay for the 'quality.' The pursuit of quality is the key to driving the development of kitchen electric products, but also to promote the transformation of the kitchen culture of hidden factors.When asked a quality home appliances should be With the basic qualities, Mr. Geerke explained that in addition to the technical indicators to see the product and other hard conditions, but also have a good experience.