Nowadays, in the new round of consumer escalation trend, the purchasing power of consumers is increasing, the pursuit of quality of life is getting higher and higher.In the home appliance market, to the convenience of many small household electrical appliances to usher in greater According to Czech Republic, the data released by the show, the first half of 2017, the global small household electrical appliance market (except North America) retail sales of 21.5 billion euros, an increase of 8.4% in the global small household electrical appliances as a whole market size increase, More than 50% increase in contribution from the Chinese market.
In addition, before the release of the "China Small Household Appliance Industry Research and Development Report" also pointed out that in recent years with the prevalence of economic development in the consumer upgrade to stimulate the small household electrical appliance market has maintained a steady growth in the scale, which 2016 national Small household electrical appliances total output of 760 million units, is expected to 2020 this figure will reach 1.086 billion units.
Overall, the current growth of small household electrical appliances market space mainly in the traditional category of high-end upgrading and innovation of new categories to expand the two aspects.
For the more popular traditional small household appliances category, with the consumer upgrade to such a small household electrical appliances to make higher demands, so as to promote the product iteration update. Rice cooker is a typical example, because people on the rice quality and taste higher requirements , And gradually opened a new round of manufacturing upgrades.In addition, in order to meet people's increasingly rich demands of life, small appliances category is also expanding, a new type of small household electrical appliances continue to introduce new people to change their lives. Wall machine and juice machine, is different from the juicer, and re-create the invention.
It is noteworthy that, in China, although the market a wide range of small household electrical appliances, but the actual average to the average amount of each household is not high.There are data show that China's urban small household electrical appliances in each household 10 Around the rural areas of small household electrical appliances is to be less than 5. This is the developed countries in Europe and America each 20 or so compared to small household appliances, there is still a lot of room for growth.I believe that with 80, 90 after the crowd Gradually become the main consumer, driving a new round of consumer upgrades, the future small household electrical appliance market will welcome more rapid growth.
Blue sea market highlights, conceal 'cheap low' situation
In the small household electrical appliance products market as a whole towards the high-end and the trend of segmentation, the small household electrical appliance market is already showing a 'blue sea', more and more enterprises began to focus on and enter the small household electrical appliance market. Can be expected, the future of small household appliances market Will also have a strong growth momentum, and often blindly pursue high profits, but ignoring the quality of products.
Prior to this, by the Guangxi Trade and Industry Bureau to the public announcement of small household appliances quality inspection results show that 151 batches of small household electrical appliances, 33 batches of substandard, involving categories of electric oven, disinfection cabinet, water purifier, air purifier, electricity Hair dryer, rice cooker, etc., sampling failure rate of more than 20%, unqualified reasons, including signs and instructions, as well as contact with live parts protection and other projects do not meet the national technical specifications.
And such phenomena, in the small household electrical appliance industry is not a case, even including some well-known brands, in the sampling process also appeared in the case of unqualified.Now the troubled small household electrical appliance market development may no longer be survival problems, but Product quality problems, the current exposure of the 'low price cheap', has been imminent to be resolved, such as 'touch live parts protection' such product quality problems, will be directly related to the safety of consumers and property. Control, to ensure the safety of the use of products, how to provide consumers with humane, safe service, will be the future of small household electrical appliance enterprises need to consider the main direction in the structural upgrading and technological innovation trend, want to gain a firm foothold, only quality Can be favored by consumers.
Health small household appliances Zouqiao, into the quality of 'hardest hit'
Nowadays, the late autumn atmosphere is getting darker and cooler, people like to focus on health in this season.With the health pot, cooking machine, foot bath, massage chair and other health products with home appliances began to popular market, by a lot of consumption The majority of consumers do not even care about the brand, only concerned about the product 'health' function, ignoring the product quality assurance and the use of security. Is the end of the year is the health of home appliances season, most consumers do not even pay attention to the brand, Because of this, health class appliances have become the product quality 'hardest hit'.
In this regard, the author reminded the vast number of consumers, health, small household appliances are often in direct contact with the human body, consumers in the purchase of such small household electrical appliances, the need to carefully observe the specific product brand, description and precautions, and need to Different people to buy, can not blindly buy.