Beijing Youth Daily reported on October 30, from this year 'double 11' and two weeks. With the previous years mainly rely on fighting spirit, fight the speed of play is different, this year 'double 11' period, 'chop party' want to buy To inexpensive, long-awaited products, but also competitive intelligence, physical strength.
Such as pre-sale, gold expansion gold, all kinds of red envelopes, straight red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, red envelopes, Back coupons and other coupons and 7 days or 30 days insured policy ... ... netizens have spit: 'simple and rude direct discount activities have been difficult to see, buy a hundred dollars of things, take a few hours to study the Class rules', 'no' Mathematical Olympiad 's skill has been dare to fight'.
Business pre-sale model 'pit' a lot
But this year's promotional rules more and more complex, do not do homework, it is difficult to obtain a more substantial concessions, want to 'chop' is not easy Beijing Youth Daily reporter found that some of the new business this year, 'pre - sale model', because the rules of publicity is not clear, not refundable and other content, triggering consumer collective spit.
Consumers Ms. Wang said that in previous years to like the product into the shopping cart, until the 'double 11' zero, quickly orders, pay can be played this year is not the same, the first wave of preheating activities are pre-sale, after participation Found that all the 'pit', all businesses start a 'pre-sale', not only difficult to understand the rules, and set a lot of restrictions.
The first trap is the pre-sale of goods must be purchased separately, can not be combined orders, access to concessions is not as big as the king. Ms. Wang in the day cat home to see 'double 11 happy, the maximum turn five times the discount' After entering the global carnival page, which shows underwear pre-sale, deposit 1.5 times. Among them, she often buy Triumph brand in the promotion, which is divided into three main venue, respectively, 'double 11' 11 'selection of the venue and' pre 'to enjoy 3 times the surprising tip of the drop. She needs to buy underwear in different activities, into the shopping cart after the formation of different orders, has been unable to get enough of the amount of full If you want to get a discount, you need to buy something that you do not need to 'keep a single' and do not actually save money.
The second trap is to use the 'coupon' limit, neither express nor agree with the refund. The most 'pit' is pre-sale 'full 599 yuan by 100 yuan coupons', need to pay 9.9 yuan to buy. Ms. Wang told the North For example, this coupon only in the pre-sale style can be used, you can choose a very limited variety, after consultation business only informed that coupons can only buy the same product, with the same product, the same time, Color, the same model can be used.
Beiqing newspaper reporter saw the coupons have sold 2677, there are 276 comments, negative evaluation of the majority of users questioned the business although the page did not write the specific use of the rules, but hard to state 'does not support the return Section of the 'If the buyer to delete the coupons, the restaurant do not do any compensation processing.' There are friends feedback said: 'see the home page to pay the payment of the available coupons, so the pre-sale in accordance with the rules conspire to full 100 yuan , And then consult the customer service was told that the coupon only supports' single and the same size with the same style 'over 599. serious misleading consumers, win the eye, people fall into the trap' 9.9 yuan to buy the coupon I would rather not , Do not want to continuous jump pit '.
But also not willing to consumers.While the light of the netizens said, 'too impulsive, did not see to buy, money in exchange for coupons can not be combined in a shop with the payment. Buy can not be wasted, it is recommended that you Buy a few pieces, and then leave the need, the other time to return. According to the rules of the coupon is the average, even if bought 4, back three, compared to return postage, but also cost-effective, business people first , Do not blame the consumer to do so.
The third trap is the number of coupons limit, but also published the list, the process is opaque.For example, the business provisions of the first 300 deposit turn 3 times, such as the deposit of 25 yuan as 75 yuan, the end of the payment of only 173 yuan to get the price of 248 Ms. Wang questioned, 'I bought 25 yuan deposit, but not sure how much money can get the benefits.' If the 'double 11', the activities of the product is not favorite things, or preferential efforts as expected I can only give up the purchase.
Red packets can not remember a wide range of usage
'Double 11' online shopping Raiders, hoard goods list, 'chop hand' guide, no 'Mathematical Olympiad' skills do not dare to fight. Senior 'chop hand party' Xiaomeng found that the original discount, grab red envelopes, the most complex is full of concessions Coupons, and now do not say pre-sale, all kinds of red envelopes have been remember the name and usage.
In the Lynx Mall, the traditional 'red envelope' has turned into a global carnival red envelope, torch red envelopes, group clan red envelopes, brand carnival red envelopes and offline AR red envelopes 5. Among them, torch red envelopes up to 100 per person, Torch red envelopes are divided into ordinary red envelopes, rare red envelopes and legendary red envelopes, ordinary red envelopes amount random, rare red envelopes up to 111 yuan, legendary red envelopes up to 1111 yuan.
Small Meng feeling simple arithmetic can not solve the problem, you want to shop around three points without the number of skills are unable to start.For example, a brand speaker on Taobao after the price of 499 yuan, and the need to pay a deposit of 25 yuan, , 'Double 11' the day to grab; Jingdong point of view, found that coupons directly reduced by 70 yuan, the next day can be delivered.
Mobile phone and computer price is more complex. 5.5-inch 1080P Full HD screen, 4G memory 32G storage, eight-core processor, 1200W +200W rear dual camera ... ... a product Lynx and Suning easy to buy less than 50 yuan, the last Hand price is 1249. Gome no price on the concessions, but to send data lines, USB night light, self-timer and mobile phone bracket and other items.In contrast, Jingdong addition to 30 yuan, but also enjoy the single reduction 50 yuan discount, the final 1219 yuan.
Limited time promotion is not in the price range
Jingdong commitment to large appliances 30 days 'insured' provisions are relatively small, many consumers do not seriously look, mistakenly believe that as long as the price can be compensated.But the actual situation is to get the difference between the amount of money is very difficult
Recently, a netizen reflects the purchase of air-conditioning products price of 300 yuan, Jingdong do not agree to promise in accordance with the insured price refund. '2 11' to the purchase of the product price cuts, and can automatically get the price difference it?
Beiqing newspaper reporter call Jingdong customer service consultation. The other side said that the first all the insured will not automatically pay, the need for consumers to apply, and in accordance with the operation process, and then approved by the staff through; Second, the limited time is not within the scope of insured, Such as 5,000 yuan of product 4700 yuan limited to the promotion, the difference is not responsible for the refund; third, some books, department stores full of activities, such as over 200 yuan by 100 yuan or 100 yuan by 30 yuan and so belong to 'back Cash "activities, nor in the range of insured prices; fourth, some activities presented 'East coupons' and 'Beijing coupons', the two are different, 'East coupons' is not in the price range, and 'Beijing coupons' in the insured range.
Shopping reminder
Taobao Jingdong coupons do not click not to take effect
It is worth noting that Taobao and Jingdong ordinary coupons do not automatically take effect, do not click does not take effect.People after the hope that the use of coupons to get concessions, almost difficult to operate.
For example, in Taobao shop ordinary 'coupons' need to click to receive, will automatically receive the order in the concessions, checkout can get concessions. Do not receive coupons to buy the same goods, may be more than others wasted money.
And in Jingdong, coupons also need to receive, the use of the need to click to use only a few parents were the same book to the children to buy a set of extracurricular books, compared to find the same book, the price was 6 yuan. Careful Meng students mother, first automatically get 'over 100 minus 30 yuan' offer, then click on the coupon interface with 'full 105 by 6 yuan' coupon, the final price is 130.3 yuan; and more 'thick line' Ms. Liu did not use the coupons, spend more than six dollars in vain.
Afterwards, Jingdong customer service staff said that do not use coupons can not be refunded.Liu said, do not want to 6 dollars to the book back, and then re-purchase, this will delay the child with the book.
Official tips
Last year, 60% complaints directed at 'false promotion'
Previously, the National Development and Reform Commission in the "2016" double eleven 'online shopping section of the comprehensive credit evaluation report,' wrote, 'double eleven' online shopping festival really has a consensus on the previous years, purely under the banner of 'price promotions' Most of the goods in the business platform are in the 'double 11' online shopping festival to take a low price during the sale, even the best-selling merchandise, are also involved in none other promotions, in the past was Questioned the 'scavenging goods' and other phenomena this year does not exist. Not only the discount real, price cuts have a new high.
Last year, the National Development and Reform Commission received the case involving the 'double 11' online shopping section of the complaint case, the promotional offer is not the most concentrated consumer complaints, accounting for 62%, mainly including preferential conditions, concessions are not honored, insured commitment Insured, etc. 'double 11' online shopping festival promotions, there are some businessmen 's concessions' hidden trap' phenomenon, such as restrictions on the use of the region, limit the use of time, restrictions on the use of superimposed, not a real, comprehensive introduction to the relevant information to consumers , Causing consumer misunderstanding, resulting in losses.