If the current market on the refrigerator washing machine and 30 years ago, a refrigerator washing machine to be a comparison, presumably many people will be on the past refrigerator washing machine products scoff, mainly because they solve the problem of pain in the user is not so perfect. Manufacturing strength of the more compact and the wave of consumer upgrades to TCL ice washing as the representative of the big country brand is the use of innovative interpretation of the strength after the release.
30 years ago, what kind of refrigerator washing machine
Looking back more than 30 years ago, the Chinese consumers who had bathed in the spring breeze of reform and opening up began to pay attention to the construction of the family and gradually entered the electrification.However, the Chinese home appliance market was growing, the status of foreign manufacturers was high, and the Chinese brand had not yet grown. The refrigerator is the cooling effect is poor, high power consumption due to technical capacity is limited, when the refrigerator was not in-depth solution to the user's washing machine, the refrigerator is not easy to cause the internal pollution of the washing machine Pain points.
Specifically, the traditional washing machine has a congenital technology blind spot, especially in the traditional pulsator washing machine inside and outside the barrel has a stain, the traditional drum washing machine inside the bottom of the tripod itself structural defects and metal corrosion caused by heavy metal pollution, so that the clean clothes Of the laundry into a secondary pollution of the clothing carrier.It is understood that the dirt in the sand at room temperature breeding, fermentation, not only when the laundry will pollute the clothes to the human body, and even cause skin itching allergy and cross infection. Prevention and Control Center experts said that more than a year washing machine total coliform bacteria detection rate of 100%, fungal detection rate of 60.2%.
Not only the washing machine, more than 30 years ago, the refrigerator is not without the past, the ambient temperature of the refrigerator has a great impact on power consumption, ambient temperature increases, will cool the refrigerator slow down, slow down the temperature inside the box will lead to longer boot time, Power consumption increases, and vice versa; and then the refrigerator always produce frost crystals, covering the surface of the evaporator, the evaporator and the food compartment between the insulation layer, seriously affecting the evaporator and the box of food Between the heat exchange, so that the temperature drop down the box to reduce the refrigerator cooling performance, both to increase the power consumption, but also can not be high quality preservation.
Now the refrigerator is what kind of washing machine
With the change of the times, the quality and connotation of Chinese-made consumer products have undergone a radical change, and the consumers' economic level has been improved and the ability to start higher-end, higher-quality and healthier refrigerator washing machine products has been promoted. And began in the global home appliance stage to fight the spotlight. TCL refrigerator near the machine came from behind, is to 'pragmatic innovation' concept to explore a more healthy high-quality ice washing products, in order to solve the user's deep pain point.
It can be said, TCL refrigerator washing machine represents the most advanced appearance of the current ice washing products.After three years of painstaking research and development, TCL washing machine to change the internal structure of the washing machine, innovative use of the whole structure of the barrel structure, so that the formation of internal and external barrels of the whole structure, Water sealing technology allows the laundry water to pass through the inner tube exclusive independent waterway discharge, at the same time with the whole steel bucket bottom, detachable integrated wave wheel combination, completely eliminate the second pollution source of laundry; and then the application of sealed technology concept Drum washing machine, the original patented water sealed capsule free technology will drum-type washing machine tube at the end of the aluminum support tripod to seal, to prevent dirt, bacteria breeding, but also put an end to the aluminum support tripod electrochemical reaction Of heavy metal secondary pollution.
In March of this year, TCL washing machine has given a more healthy exclusive laundry method - to solve the cross-contamination between clothing. Through more innovative 'vat free + kegs free exclusive' design, TCL free bucket Barrel washing machine for each family members to create exclusive health care space, completely bid farewell to clothing cross-contamination. TCL obsolete technology has access to China's national technology certification and a number of international patents, as well as the China Household Electrical Appliances Institute jointly Beijing in the light of the certification center Issued the first feature of the home appliance industry certification and 'free characteristics of washing machine' certification.
In the refrigerator field, unlike 30 years ago, TCL refrigerator with 17 core technology and 205 patents, the first one inverter technology, a change in traditional refrigerator straight cold, large temperature difference and other defects, to provide users with the best food storage program. At the same time TCL one variable frequency air-cooled refrigerator also has 'refrigeration fast, small temperature difference, super energy, low noise' four major advantages, more innovative food storage will be subdivided into area classification, such as wet and dry area, maternal and child area and -1 ℃ temperature Lock the fresh area, etc., through the AAT negative ion culture technology, the whole space from the permanent release of negative ions to keep health more healthy. TCL refrigerator integrated air-cooled refrigerator with innovative technology at this year's IFA show won the 'annual technological innovation', confirms the big country Brand innovation strength.
'Our strategy is to insist on doing a good job, to provide users with reliable and needed products.' TCL White Appliance Division Deputy General Manager R & D Center General Manager Xi Lei said the evolution of consumer upgrades today to TCL ice as the representative of China The brand is in-depth consumption of pain points, dig deep country brand creation road.
30 years after the great changes in the power of the brand strength
From the inside of the washing machine pollution dead, the refrigerator cooling effect is poor, high power consumption, and now to avoid pollution-free laundry solutions to promote, one variable frequency refrigerator to solve the problem of frost, uneven temperature, experienced 30 years, the Chinese refrigerator washing machine industry In the past, the Chinese brand always think of low-end, cottage; now, the Chinese brand reborn, and gradually to iterative innovation, high-end manufacturing appearance debut in the world. Now the refrigerator washing machine in the user to bring a healthy life experience at the same time, the greater the rise of the country to provide a national business card business card.
TCL brand as a catalyst for the 30-year change in the process of change and the leader, TCL brand has been admitted later, but since its inception will be insight into the market demand and lifestyle, the past few years for consumers to bring a variety of revolutionary products , And through the differentiation of innovation successfully capture a lot of loyalty powder.
Since 2013, TCL Group plans to spend 7 billion yuan to build TCL appliances (Hefei) Industrial Park, TCL began in the field of white power offensive; October 2014, industrial park announced production, TCL Group Chairman, CEO Li Dong Survived the '3553' goal, expect TCL white business 3 years to become the industry before the five or five years into the industry before the three.
TCL Group in July 2017 sales data show that, TCL refrigerator washing machine sales year on year increase of 24.7%, 93.2%. Prior to the 618 period, TCL white Electricity sales of 25.52 million, up 259% year on year growth rate, the market is very rapid development momentum.
Recently, the TCL brand documentary second "line" debut CCTV-1 "big country brand", head Li Dongsheng in the "line" article that time is changing, but some things will not change.As TCL refrigerator washing machine, To the user needs as the origin, through the design and technological innovation, and constantly into the human nature, service users of innovative features, to provide users with the ultimate experience of products and services as a representative of the country's brand, TCL refrigerator washing machine is not only open a new era of healthy living, But also to lead the Chinese local brand made by the Chinese manufacturing to China to create butterfly change the next 30 years, TCL refrigerator washing machine will be how to interpret the power of the brand strength, we will wait and see.