Mr. Wang is removed from the Beijing International Trade Office of a white-collar workers, parents at home is not very good, Mr. Wang will help parents every week to buy some daily necessities and daily food; but Mr. Wang is busy, always spend time on the Internet to buy The goods make him feel very troublesome.If you do not have to pick each time, you can buy the right thing like! Mr. Wang think so.
Intelligent refrigerators and other AI products are changing people's consumption patterns
The face of Mr. Wang's demand, in fact, the market has emerged some intelligent refrigerator products, known to solve this problem.But in Mr. Wang's view, these so-called intelligent refrigerator, not enough intelligence, but plus a Big screen, even on a WiFi, able to download a few APP only.
So, what is the real intelligence, Suning smart refrigerator project leader told reporters: 'really the current smart refrigerator on the market is only the primary intelligence, real intelligent products, must rely on large data, through large data integration analysis, To a person 's consumer behavior to accurately predict, can recommend to you interested and suitable for your product.
The official said: '2016 Suning put forward intelligent refrigerator Union, the joint major home appliance brand, through Suning's own large data applications to develop more intelligent products, although this process is very difficult, but we think that this is likely Become a new retail trend in the future, completely changing people 's spending habits.
In fact, not only smart refrigerator, a lot of intelligent home expert analysis, into the smart home era, air conditioning, washing machines, televisions and other home appliances can be achieved through large data networking this function. That is, through a variety of smart home , But to create a real-time multi-channel consumption scenarios, you can always trigger your consumer behavior, but in the final analysis, it is still not a new retail model, and not out of the selection of products - orders to buy - Up to this business model.
The future 'first delivery and then shopping' can be possible?
So, we look at the bold again, the future does not take the initiative to buy, there are suitable goods to the door so that you will not be possible to pick?
You can imagine these scenes: with your refrigerator in the consumption of food, do not wait until you go to take the initiative to choose to buy, courier brother has been delivered to the door, and these foods with your eating habits and hobbies, you will not Or when your home lamp is broken, you did not make any purchase behavior, but a few hours, courier little brother with several recommended products knock on the door, which still you The last time you have seen the product, you have any reason to refuse? Or, you just feel the indoor air is not very good, a few hours after the installation staff with the recommended empty net product door, and will not let people Feeling very pleasantly surprised?
These scenes and intelligent refrigerators and other products currently bring the purchase model compared to the original difference. According to the current progress of Suning, through smart home appliances and artificial intelligence technology, the introduction of such a retail model is not impossible. Just talked about these scenes, the retail model has been from the era of electricity to the 'first shopping after delivery' into the wisdom of the retail era of 'first delivery and then shopping'.
The focus is on how to more accurately predict the consumer wants to buy the goods and the purchase of such goods will be the intensity of consumer willingness, which is Suning Tesco's intelligent retail strategy and large data applications closely together.Currently, Suning has Suning Sports, Suning Sports, Suning Sports, Suning investment in six industries, members of the data to open up the formation of a real industry linkage to Suning Tesco as the core of the non-parallel strategy means that All the industrial flow should be transformed into the retail industry to realize.
Large data integration, commodity supply chain, logistics and distribution is the core issue
In order to achieve accurate 'first delivery and then purchase', the integration of large data applications, the entire commodity supply chain and logistics and distribution capacity requirements are extremely high, but Suning already have a certain basis, the front has been talking about Suning's large Data integration; in the commodity supply chain, Suning is also one of the most important all kinds of domestic electricity business platform; In addition, logistics distribution capacity is no doubt that the more critical is that Suning easy to buy all over the country line stores, Shopping outlets can be used as a distribution center and warehousing, and can achieve fast delivery door.
The development of large data applications so that people nowhere to hide.With more and more intelligent products into people's lives, what you eat this week, what to drink, how sleep, how the home air environment, you like Which brand ... and so on, these data together will let the artificial intelligence of your demand for pre-judgment and consumer willingness to be more accurate, so that the direct delivery to you in front of the goods will be paid the probability will be greater So, this retail model will tend to be more mature.
From the smart refrigerator to the wisdom of retail innovation and innovation, must be a need for time and accumulation process, with the development and application of artificial intelligence technology, AI made the forecast will be more accurate, in the near future, very There may be a smart robot soon after you go home every day, to send you your favorite, just to buy the goods.