October 31, the first home appliances and consumer electronics brand construction and management of the Summit Forum and Achievements Exhibition, in the China Media University Advertising Museum successfully held. Global home appliances and consumer electronics representative brand manufacturers gathered to share the brand building and management achievements and experience.
China Household Electrical Appliances Association Chairman Jiang Feng speech
In 2017, China's economic and social transformation and upgrading of the key years. 'Supply side of the structural reform', 'Made in China 2025' and a series of national strategies have put forward 'increase varieties, to mention quality, a brand' clear development goals. In response to the national 'building brand management system, brand evaluation system' to promote 'Chinese products to the Chinese brand change' call, in 2017 January, by the China Household Electrical Appliances Association authority, by the China Business Advertising Association, the National Advertising Research Institute, China Advertising Museum co-sponsored by the United States Holding Group throughout the support of the 'first home appliances and consumer electronics brand building management achievement award' large-scale research and selection project, started. After eleven months, the research results published in today's authority.
The results of the release, including 'the first home appliances and consumer electronics brand building management achievement exhibition', 'the first home appliances and consumer electronics brand building management achievement award ceremony', 'the first home appliances and consumer electronics brand building management forum' three plates.
States United States Internet CEO Fang Wei
Achievements show through the 'ancient and modern dialogue', 'brand pulse', 'blending symbiosis', 'gene blood', 'value evolution', 'tribute hundred years' six parts, vivid Chen, in-depth interpretation of the home appliances and consumer electronics industry Enterprises in the field of brand building and management of practical achievements and characteristics of experience.
At the ceremony, the research group chief expert Professor Ding Junjie on the 'first home appliances and consumer electronics brand construction management award' research and evaluation work carried out and the study found a key report, and issued a "brand genetic engineering research report (home appliances and consumption Electronic series) '2017' "results report. Haier appliance industry marketing, general manager of Mr. Cheng Chuanling on behalf of selected enterprises on the Haier brand globalization experience to do the theme of sharing.
National Advertising Research Institute Ding Junjie
Awards, 51 outstanding companies to obtain 'the first home appliances and consumer electronics brand management achievement achievement award' (winning list see annex); individual awards: Mitsubishi Electric, Gree, Samsung, Vantage won the 'Best Technology Progress Award', Braun , Won the 'Best Industrial Design Award', the party won the 'best brand temperament award'; millet, the United States won the 'best growth breakthrough award'; Haier, Lenovo, Huawei, TCL won the 'best global 3M, Philips, Nikon, Panasonic, Siemens, AO Smith, Sharp won the 'Best Centennial Heritage Award'.
Summit Forum invited the leadership of the Association of home appliances, academic experts, brand experts, communication experts and outstanding business representatives on the home appliance and consumer electronics industry brand building and management of the subject, from the authority of the study, research found that practical experience and other aspects of the wonderful speech, Roundtable forums parties on the industry experts concerned about the topic of the brand had a warm and in-depth discussion.
Huang Xinmin, deputy director of the State Administration for Industry and Commerce, said the event will be a strong impetus to China's home appliance and consumer electronics industry branding and promotion.He stressed that brand building and management is not overnight, the need for long-term investment and accumulation It is important to gather wisdom, increase the experience of the world's outstanding brands to absorb, strengthen the Chinese brand in-depth study, through the supply side of structural reform, to promote the upgrading of Chinese brands and internationalization.
China Household Electrical Appliances Association, Jiang Feng believes that household electrical appliance enterprises is an outstanding representative of China's manufacturing industry, is the reform and opening up 40 years of China's economic take-off in the epitome of the face of consumer upgrades, home appliance industry innovation, new technological revolution three historical opportunities, brand Genetic engineering will guide the establishment of scientific and technological awareness of household electrical appliance enterprises, boost household appliances enterprises from a strategic height to build the brand, more scientific and effective management of the brand.
China Business Advertising Association President Li Xisha said that the times give the Chinese enterprises a golden opportunity for the reform and opening up 40 years of accumulation, the Chinese brand is waiting for such a profound historical opportunity and strategic window period.We hope to build 'home appliances and Consumer Electronics Brand Construction Management Award "This research and evaluation platform, cohesion association, academia, industry advantage resources, promote home appliances and consumer electronics industry brand building management practice innovation, help the whole industry brand value jump.
Professor Ding Junjie, president of the National Advertising Research Institute, pointed out that in the history of the brand, home appliances and consumer electronics from the 'modern' into the 'postmodern', not only created a modern family life of mankind, but also a profound impact on people on the world And the current social form.Every household appliances and consumer electronics every change is not only the natural evolution of technology evolution, but also the definition of the relationship between time and space.Therefore, from the perspective of brand technology insight into brand building and management, beneficial to the theory and practice Innovation and development.
China's advertising museum director Professor Huang Shengmin pointed out that in the global home appliance brand layout, the Chinese home appliance industry needs to high-end, international brands a high degree of force.Enterprise needs to face cross-cultural international communication, to the stakeholders three- So how to scientifically carry out brand building, management and dissemination has become the key to build home appliance brand power.
Gome Holdings Group, Ms. cuckoo said that the United States over the past 30 years through its own retail brand and the majority of outstanding manufacturers brand integration development, create sharing, cultivate the majority of users 'brand community' and 'value community'. States United States active participation Support this research project, is the United States 'letter culture' values and 'blend of symbiosis' business philosophy embodied, which is the country the United States brand characteristics, it is the country the United States brand genes.
It is reported that 'home appliances and consumer electronics brand construction management research project' is 'China Brand Genetic Engineering' first industry research module.In the future, the research team will be home appliances and consumer electronics industry brand continued in-depth study, and continue to expand research areas, And strive to introduce more constructive research results, help the Chinese brand upgrade quality.
Attached:
The first home appliances and consumer electronics brand building management achievement awards ceremony award list
(A) excellent brand building management achievement award
Chicago, OPPO, Nikon, Meiling, the United States, Logitech, Lenovo, the boss, Konka, the United States, the United States, the United States, the United States, the United States, the United States, Casio, Canon, Kanei, Canon, Omega, Huawei, Asus, Vantage, Hisense, Haier, Gree, Galanz, Philips, Fang Tai, Dyson, Dell, Xinjiang, Hammer, Skyworth, Braun, Oaks, Epson, Ariston, vivo, TCL, millet, KINDLE, 3M
(2) Best Technology Progress Award
Mitsubishi Electric, Gree, Samsung, Vantage
(3) Best Industrial Design Award
Braun, Dyson, Sony
(D) the best brand temperament award
Square too, boss
(5) the best growth breakthrough award
Millet, beauty
(6) Best Global Development Award
Haier, Lenovo, Huawei, TCL
(Seven) the best hundred years heritage award
3M, Philips, Nikon, Panasonic, Siemens, A.O. Smith, Sharp