This year, the ship was shocked by the Haier washing machine! From March to October less than a year, Haier washing machines have created three Guinness Book of World Records.
March 2017AWE, witnessed the Haier washing machine with a 1.882 m coin shape to create the Guinness Book of World Records. Since then, Haier washing machine seems to create the Guinness Book of World Records on the addiction .In June 30, the certification officer announced in Chengdu In the running washing machine, the commander of the staff with 2328 standard paper cups to build 91 layers of 10.08 meters high paper cup tower difficult modeling, as 'the world's most'.
The last time is on October 26, Haier washing machine third refresh the Guinness Book of World Records TM title. Balance of the people in the four horizontal placed drum washing machine, the three washing machine corner obliquely placed, placed in the above Put 50 chairs composed of 5.045 meters tower. The magic is that seven washing machines are completed in the state of all the start.
There is no doubt that Haier washing machine to create the three Guinness Book of World Records, with the popular, amazing but easy to understand the user's way to show the world in the field of washing machines in the field of quiet and stable technology in the leading competitiveness of the global brand development Pattern, Haier washing machine to promote the needs of users of technological innovation and product development, led the global development of the new direction of the shelter solution.
In the Haier washing machine to create the Guinness Book of World Records shocked at the same time, we are thinking, why Haier to create these records? Where is the meaning? Washing machine as a very ordinary household electrical appliances, for consumers really pain point in the end what is it? What is the relationship between world record and consumer demand?
Direct drive technology is to create the Guinness Book of Records support
Although the washing machine has been born for more than 100 years, but many of us on the washing machine understanding, still stay in the basic level of washing clothes behind the scientific and technological strength in the end what we are not very clear.Therefore, it is necessary to pass a few stories Tell you about it, I believe will change the traditional and narrow cognitive.
Washing machine can wash clean clothes? This has long been no answer, otherwise the washing machine has long been ancient. So what is it in the care of clothing to what extent? Haier washing machine has had a very extreme experiment - washing napkins. Into the Haier direct drive washing machine 5 minutes later, remove the napkin is intact and even can be layered, we can see Haier direct drive washing machine soft care strength quite amazing.
This experiment is very rough but very shocking, behind it is Haier in the product development and the ultimate pursuit and unremitting efforts.Of course, we want to say that the protagonist is quiet and stable, why why write a napkin? The reason is that Haier straight Drive washing machine quiet and smooth and soft wash care can wash napkins, are used with the direct drive inverter motor close relationship.
All this is due to the deep cooperation between Haier washing machine and New Zealand Fisher & Paykel.The two sides cooperate to develop the world's leading direct drive inverter motor, replace the traditional motor belt drive inner cylinder rotation way, precise control of the inner cylinder rotation, greatly reducing the noise and vibration This is why you can set up a coin tower on a running washing machine, the key to the Guinness Book of World Records three times a year.
In the face of such a situation, many companies will be 'smart', 'Internet' as a broken weapon, but the vast majority of the practice eventually proved that the simple function of repeated overlay, while the Haier washing machine is to let the We see the skills of the break, that is, rely on the needs of users insight, rely on community interaction to promote the power to achieve technological innovation subversion.Hair washing machine innovation is to accelerate the evolution of the same type of product, in the process of finding and solving the laundry Essential issues.
Haier washing machine is difficult to copy the unique secrets
For the family, the washing machine is just need to liberate the hands of consumers, a substantial increase in the quality of life care, while the washing machine market is highly competitive, the user needs on there, for all brands are the same. Haier washing machine can take it, and ultimately won the user reputation, it is worth scrutiny.
The current consumer demand is very obvious, life quality upgrade, many users complain about washing machine washing dry noise, heavy or even serious 'dance', seriously affecting the daily life of family members. At the same time with silk, wool and other high-end fabrics into the ordinary people Home, the washing of these clothes has become the pain of the user's needs.Using ordinary washing machine will hurt the clothes, and sent to the dry cleaners time and effort is not necessarily clean, people on the washing machine requirements from the initial wash up to wash Well, quiet wash, care wash to become one of the focus of attention.
To this end, Haier washing machine with the actual function of service to enhance the user to meet the napkin in the washing machine washing can be kept intact, what reason to suspect that it is 100% care of clothing it can stack 1.882 m coin tower , In the operation of the washing machine on the play Lohan, there is no reason to suspect that it is not quiet?
Haier washing machine to the absolute technical strength as the cornerstone of respect for human needs, return to the essence of the product to the user thinking to do a good user experience, the core function of the product to the extreme, creating value for the user. Haier washing machine developed direct drive inverter motor, innovation Of the laser seamless welding technology, is based on the product core, to maintain focus, the pursuit of the ultimate behind this is difficult to copy the secrets of others.
Industry first market share for Haier washing machine support
Haier washing machine continued to user-driven technology innovation, and ultimately achievements now 3 times to create the Guinness Book of World Records industry benchmarks, and in essence, the Guinness Book of World Records represents the interactive way of innovation and behind the technological innovation Of the support, all this eventually mapped to the Haier washing machine brand user reputation and market share.
In the international market, Haier direct drive washing machine has entered the global 10 million users of the family, creating a market value of 40 billion in the domestic market, in October in the release of washing machine industry sales data show that from January to September, Haier washing machine to 29.5 % Of the market share ranked first in the industry.It is understood that in the industry before the sale of 10 models, there are six models of Haier direct drive series of washing machine products.
Similar to the industry market data there are many, but all the good market share data labels have a same point, that is, Haier washing machine with product innovation and interactive innovation, access to industry and users of the widely recognized when some enterprises by marketing Get short-term interests, consumption of living space, Haier washing machine in the demand-driven innovation, and create the value of the user on the road, has repeatedly firmly secured the position of the leader.I believe that based on user needs for subversive innovation technical strength and insight, Haier continued to lead the industry.