Referred to Hisense this brand, in the eyes of older people, it represents Qingdao TV factory, 20 years ago, every family home to buy a new home TV brand.
In recent years, people who are concerned about Hisense will probably understand that, in addition to the original TV business, Hisense is also developing and producing air-conditioning, refrigerators and other white appliances, which also includes Kelon, Rongsheng these two brands. In addition, the country can also see To many Hisense Plaza and other real estate projects.
In addition to the above business, Hisense is also touched the intelligent transportation, smart city, intelligent medical and other fields. Life is small to the credit card POS machine, large to fast bus, behind are Hisense manufacturing operations. The B2B business, in the first nine months of this year, has contributed more than half of the profit for Hisense Group.
Today, Sina technology to bring you to understand the next letter in addition to home appliances other than business.
From home appliance manufacturing to intelligent traffic
Recently, the connection Laoshan and Jimo Qingdao Metro Line 11, and finally completed the transmission system, telephone, wireless construction and debugging, to achieve a 'communication through' to complete the trial run. However, this is known as Qingdao 'the most beautiful' Subway, but it is built by the household electrical appliance enterprises Hisense.
In addition, the Qingdao City track comprehensive monitoring system, traffic signal control automatic optimization system and bus intelligent dispatch system, are Hisense Group's Hisense network technology companies to undertake.
Public information shows that in 2008, Hisense defeated Siemens and other companies, winning the Beijing Olympic Games traffic signal control system followed by 2010 to 2016, Hisense has for the Shanghai World Expo, Guangzhou Asian Games, Qingdao World Expo, Hangzhou G20 summit to provide traffic protection The
By Hisense, the traffic signal market share of 20%, bus intelligent system share of 30%, rapid transit (BRT) share of 70%, Hisense has been for eight consecutive years to maintain the smart traffic market performance ranked first.
At present, Hisense products and solutions have been successfully applied to more than 100 cities nationwide.Through the 39 municipalities, provincial capitals and cities in the plan, of which 28 cities are using Hisense solutions, accounting for 71%. Property rights a total of more than 650 items, of which 202 invention patents.
In 2014, the Ministry of Science and Technology approved the establishment of the National Urban Road Traffic Equipment Intelligent Engineering Technology Research Center, relying on Hisense Network Technology Co., Ltd. As of now, Hisense has participated in and has hosted 21 intelligent transportation industry countries, industry standard system, 18 standard officially released.
At present, Hisense in the field of intelligent transportation has been released traffic signal control automatic optimization system, bus unmanned dispatch system, track network center system, urban traffic data and other sets of mature solutions. In addition, also includes the field of auto driving Binocular ADAS assisted driving products.
So what are the benefits that these systems can bring to our lives?
By embedding the geomagnetic sensor on both sides of the road, it can record the geomagnetic changes caused by the vehicle without destroying the road without affecting the traffic. The geomagnetic sensor can even identify the bus and the large truck through the data change And the difference between cars.
After collecting the traffic data, it can be automatically fed back to the signal control system, which can adjust the opening and closing time of the signal to enhance the utilization rate of the city road and alleviate the congestion.
And in the road on the high-definition camera, in addition to shooting illegal, but also joined the face recognition function.This system can facilitate the police in a few seconds to locate the suspect, and through the control of the lights to achieve the arrest of prisoners The
To Qingdao, for example, the system has been the city's traffic peak peak duration of 1.48 hours, the average speed increase of 9.71%, but also to Qingdao in a year out of the country's top ten most congested city rankings.
Expectation of the trillion smart city market
Hisense Group can be divided into four business segments, including multimedia, home appliances, real estate and modern services and IT intelligent systems.
Hisense business covers the familiar TV and display equipment, Internet TV operators, mobile devices, optical communications devices and chips; home appliances business is a common refrigerator, air conditioning, washing machine; real estate is a senior department store chain, mold design and manufacturing, trade And financial, and today is important to introduce is the wisdom of the city, the wisdom of the community, intelligent transportation, medical electronics IT intelligent system.
The above mentioned Hisense intelligent traffic, the actual wisdom of the city strategy is only one of the application scenarios, Hisense that the construction of intelligent city is an important guarantee for the harmonious development of urban society, business prospects, 2021 market size or reached 18.7 trillion.
Since the country put forward the wisdom of the city since the policy, although the construction of large-scale start, but generally low level, poor results, customer satisfaction is not high, Hisense that pain points mainly include the following:
1, the value of poor performance: reconstruction, light application, poor return on investment, did not play its due role.
2, poor openness: the application of more and more widely, and continue to expand the system is the lack of open, difficult to expand applications.
3, poor sustainability: the system is now high labor costs, no artificial intelligence technology platform support.
4, the promotion of high threshold: do not support third-party applications and services embedded and promotion, application promotion threshold is high, but also affect the small business team innovation.
5, can be poor operational: the need for a lot of capital investment, financial funds alone, the government burden, and their own 'hematopoietic' capacity.
In response to these questions, Hisense hopes to target itself in the city of smart city operators, urban data integrator and key application providers, and will be based on the wisdom of the city center, the development of intelligent buildings, intelligent residential, integrated corridor, Wisdom of the community, public safety, wisdom, medical, intelligent transportation, the wisdom of the family of the eight application scenarios. Hisense will be the wisdom of the city as a strategic development industry, the target 5 years to achieve the scale of 20 billion.
Hisense's intelligent city model will be divided into three layers: the Internet of Things, the application of professional wisdom and the wisdom of the city center, where the intelligent city center will be divided into the city data brain (HiBDAI), wisdom service shelves (HiAPPs) and wisdom assistant (HiASST).
First of all, through the Internet of things perception layer, the data will be initially collected, classified to a different application scenarios, and then enter the city data for further analysis of the brain in the city data platform, there will be city data brain (HiBDAI) to data summary, Sharing, storage, and security of data, followed by self-learning evolution of the artificial intelligence platform (HiAI) will analyze the data, evaluation, decision-making depth of the deal.
The analysis of these large data will be provided to the intelligent service shelf layer, the application within the layer can be used to valid data, and thus feedback to the professional wisdom of the application layer to be adjusted.While the application of intelligent service shelves, both government management , It can be people's livelihood and so on.
The wisdom assistant is a link between personal needs and intelligent application service bridge, through the voice recognition, image recognition and other technology and the cloud of private assistant connection, the assistant will push through the user portrait personalized application, service recommendations.
Continue to wisdom traffic, for example, in the roadside laying of geomagnetic sensors, it is the Internet of things to collect data collection facilities, and according to the traffic flow automatically adjust the traffic light time, is the wisdom of the city center of professional intelligence application layer of feeding.
For the establishment of the wisdom of the city center, Hisense has established the Qingdao Municipal Government and the cloud computing center project in the eight application scenarios, Hisense has access to the Qingdao city traffic management service system, and in Beijing and other places to establish BRT intelligent System trial .In other scenes, Hisense Medical has launched a precision medical system, and applied to the Qingdao University Hospital digital surgery room project, Fudan University Pediatric Hospital and so on.
Response to the way of B2B business out of the sea soon
We often for Google, Apple, BAT and other Internet giants voice control, face recognition and other artificial intelligence technology is amazing. Hisense is integrated now mature technology, and put them into a solution.
From the Hisense Group data show that in 2016, Haixin B2B business has reached 26.28% of the Group's revenue, profit is reached 38.69%. Hisense Group Vice President Chen Weiqiang Sina Technology revealed that the first nine months of this year, Hisense Group B2B Industry accounted for already accounted for 28%, accounting for up to 58% of profits.
He also said that the future will respond to the country's 'all the way' call, the wisdom of traffic and other excellent technology to the Southeast Asian countries, African countries, hope that Chinese enterprises will lead the future of the world smart city standards.