As the saying goes, people eat food for the day, the selection of ingredients in our country, the furnace and cooking methods are very particular about the five thousand years of historical and cultural accumulation of people for the 'eat' has a unique feeling, and even can be used to describe the profound Awareness of the awakening, people are more concerned about the quality of life to enhance the cooking experience also put forward higher requirements, because cooking is not just a part of life, it is modern life, lifestyle lifestyle expression. Kitchen appliances in life The status of the change, more and more attention by consumers.
Today, China's kitchen electric industry is in the key node of industrial change .2017 kitchen electric market will continue to high growth attitude advance, Zhongyi Kang data show that 2017 in the first half, kitchen electric market size reached 47.1 billion yuan, an increase of 14.9%, forecast the annual kitchen electric market size will reach 96.8 billion yuan, an increase of 14.4%, Jian Jian billion and another pillar industry is forming a pillar.
At the same time, compared with the traditional ice, wash, color, empty four home appliances, kitchen electric industry, whether market penetration, or profits are much higher than the overall level of home appliances, such a market cake in front of any business Do not want to miss in recent years, the boss, side too rely on the smoke stove to eliminate three pieces continue to attack the emerging kitchen electric category to Vantage, million and as the representative of the brand reshaping camp rapid march to Haier as a representative of the comprehensive Household electrical appliance enterprises also put forward the 'kitchen electric' strategy, home appliances brand focus kitchen electric market, a modern war on the kitchen is started.
As a leader in home appliance industry, Haier actively integrate global resources, and constantly explore the kitchen lifestyle, from the use of pain points deepen the user needs.It is understood that Haier has released the global kitchen electric strategy, including the integration of the first US appliance brands GE Appliances, the international top Home appliances brand Fisher & Paykel, Haier kitchen appliances, Casa emperor, commander of the five major brands, together form a 'Haier Department of kitchen electric', and were positioning professional kitchen, social kitchen, smart kitchen, art kitchen and stylish kitchen, covering global user needs.
With the increase in kitchen electrical appliances category, the kitchen is also more and more towards the diversification and scene of the direction of development, water purifiers, kitchen appliances, embedded and other sub-market, the future has a very broad space and Experts said that the market to upgrade the kitchen to promote the product structure to further upgrade to the high-end, to promote the average price of the product for the stable growth of the kitchen electric market has played a great role in promoting, and intelligent, integrated, high-end will Is the future development trend of kitchen electric industry.
It is precisely because there are many categories, the introduction of high-quality kitchen electrical products, the kitchen is really out of the traditional sense of the 'smoky Liao', into a life atmosphere of strong family social places, in the China International Consumer Electronics Fair, Haier external display of the cloud kitchen range hood, temperature control dry gas stove, steamed one machine and Casa Dili stove oven and other goods together kitchen electric products, these forward-looking products not only lead the wisdom of kitchen development direction, Set up a high-end image of Haier kitchen and electricity, and also really solve the consumer in the daily cooking pain point.
Authoritative market data company Euros international data released data show that Haier kitchen electric power sales in the first nine months of the world's first, and higher than the second 23% market share.Specific data is, through the value of exports statistics, Haier Kitchen in the East African market in the first eight months of this year to achieve sales growth of 632%, market sales growth of 349%, not only to Haier kitchen electric as the fastest growing brand, but also to achieve the product price almost 2 times the growth in the US market: Stove oven is the mainstream, accounting for 89%, the remaining 11% is the long stove + embedded in the oven; hood in the total amount of kitchen appliances accounted for 10.3%. Western European market: long stove, embedded in the oven is the mainstream.
Reporters learned that the overall layout of the Haier Group, the kitchen electric market strategic priority no doubt, the current Haier is actively integrating global resources, with strong technical strength and global R & D center to expand the global kitchen electric market, the five major brands Focus on the advantages of force gradually appear.
It is understood that Haier also put forward the power of the big kitchen electric strategy, pointed out that the future of kitchen electrical products will not only cooking products, but also including tableware disinfection, food procurement, etc., at the product level to achieve the kitchen electric category between the Internet Exchange, in the industry level to open up the consumer electronics industry chain upstream and downstream, the formation of a complete kitchen ecology, industry experts said, Haier's environmental protection kitchen with a comprehensive, comfortable, environmentally friendly these three characteristics, more in line with the future of things The development requirements.