Time was removed, 2017 China's high-end home appliances and consumer electronics awards ceremony Red Star Award has been approaching, which is the Red Top Award ushered in the ninth year.I recall nine years of towering years, Red Top Award is blowing lead to high-end home appliances consumption Trendy high-pitched horn.
Crowned the 'China's high-end home appliances trend trend benchmarking' known as the Red Top Award, by the China Household Electrical Appliances Association, Red Roof Award Organizing Committee initiated and hosted the annual high-end home appliances selection activities, it is committed to promoting China's home appliances and consumption The quality of the electronic field to upgrade.It is worth mentioning that since its inception in 2009, the Red Top Award has been uphold a category only one product award principle and iron law, and strive to make every honor deserved reputation. Today, it is no exaggeration to say, 'Red Top Award' is like a high-end home appliance market in a banner, has become the mainstream home appliance business competition for the award.
2016-2017 China's high-end home appliances and consumer electronics awards ceremony Red Roof Award scene
High-end home appliances demand continued heavy volume
At present, the appliance industry upgrade has been launched and is gradually deepening, the major home appliances are in the structure of the upgrade channel from the Jingdong home appliances show that the background of consumer upgrades, the wave of quality consumption is the home appliance market and play a leading According to Jingdong National Day sales of large data, large-capacity refrigerators by the absolute market favor, 450 liters above the refrigerator year on year growth rate is the overall average growth rate of more than 2 times, which cross the door, a number of refrigerator growth significantly in the washing machine category In the sale of the top three products are 8 kg of drum washing machine, and concentrated in the washing one, frequency, intelligent micro-Union products.In addition, Haier, Little Swan and other brands-led 9 kg and above the large kiln washing machine Sales are bullish, accounting for nearly 20%, an increase of more than 300% .Our group of data show that the home appliance industry is entering the era of high-end upgrade.
The huge market dividend brought about by the rise of the middle class is considered to be one of the important driving forces for the transformation of China's home appliance. According to the data published by the middle class science and technology white paper, China's population will reach 1.45 billion by 2020, and the number of middle class will account for The total population of more than 48%, and this figure will be more than the entire European population. Substantial amount of the rapid rise of the middle class, will form a strong purchasing power, triggering the release of high-end home appliances demand.
2016-2017 China's high-end home appliances and consumer electronics awards ceremony Red Roof Award scene
2017 Red Top Award usher in two 'new change'
Over the years, as the authority of China's high-end appliances awards, Red Top Award to promote the development of home appliances industry innovation platform, award-winning enterprises to lead the appliance industry to change the mode of development to play an exemplary, lead and demonstration role.
Red Top Award Organizing Committee of the relevant person in charge told reporters that the Red Top Award is through the consumer selection and expert review, etc. combination of the way, select the annual technical priority, excellent design, energy saving and environmental performance, and very good Market influence and user experience of high-end products to encourage enterprises to increase innovation, the introduction of high-tech, high-quality, good performance, good design, good reputation of home appliances boutique, and these boutique recommended to consumers and the community.
Reporter learned from the Red Top Award Organizing Committee, unlike in previous years, this year's Red Top Award usher in two 'new change': First, in the original public selection and expert review between the addition of a professional media review link; Is to declare the product category re-expansion.In addition to drum washing machine and Washing Machine, washing machine this year, add the type of washing machine 'new army'. At the same time, with the rapid growth of the dryer market, in the category and added a dryer. In addition, the kitchen product category is also more diversified.
In the enterprise declaration, according to the organizing committee of the relevant responsible person said, as of now, the ninth Red Roof Award has 26 categories, 150 balance products to declare, corporate declaration and then lift the boom. 'Compared with previous years, this year The enthusiasm of the Red Top Award declaration higher, in September 1 before the official launch of the declaration, there have been many companies take the initiative to ask when this year can declare the Red Top Award.
Red Top Award Organizing Committee, said Lu Shenghua, general manager, Red Dot Award of corporate participation and social attention is getting higher and higher, but also the process of reviewing the higher requirements of the product shortlisted before the increase in professional media review is also hope to further improve the fairness of the selection, but also to the Red Top Award review The program is more reasonable and rigorous.
2016-2017 China's high-end home appliances and consumer electronics awards ceremony Red Roof Award scene
Red Top Award for a decade goal: to influence more target consumer groups
Nineteen reports pointed out that the socialism with Chinese characteristics into a new era, the main contradictions of our society has been transformed into the people's growing needs of good life and imbalance in the development of the contradiction between the inadequate.
'In fact, the Red Top Award for nine years has been committed to promoting China's high-end transformation of home appliances to more high-quality products to meet the pursuit of a better life for consumers.' Lv Shenghua told reporters: 'Red Top Award this year is the In the last nine years, the Red Top Award focuses on enhancing its influence in the home appliance industry, and in the next decade, the Red Top Award will focus on influencing more goals. We will try to find more partners this year to enhance the influence of the Red Top Award in the minds of consumers.
It is reported that 2017 China's high-end home appliances and consumer electronics awards ceremony Red Roof Award will be held in Beijing on December 22, 2017. By then, this year's Red Award final selection results will be officially released at the awards ceremony, which products will kill Out of the siege 'eventually won the title, worth the wait.