Storm Jiang Hao: TV business losses caused by narrowing performance

October 30, the storm group CFO Jiang Hao, an interview with reporters, said the company took over the music network's Internet TV sales part of the channel resources, 'channel expansion is the next performance of the storm TV growth one of the core power'.

Jiang Hao introduced in the company's two main business, the video business is more stable, storm strategic strategic investment .This is the company's operating activities generated by the net cash flow is negative, and the main reason for the larger. The loss is the main factor in the first three quarters of performance growth. 'It is expected that more than one million units will be sold.

Channel rapid expansion

Storm Group in the first three quarters of revenue of 1.274 billion yuan, an increase of 41.99%; attributable to shareholders of listed companies net profit of 20.2242 million yuan, an increase of 4.61% in the third quarter, the company achieved revenue of 488 million yuan, an increase of 11.34% , Attributable to shareholders of listed companies net profit of 4.5173 million yuan, an increase of 826.5%.

Third quarter net profit year on year increase, driving the company's first three quarters of performance growth.Jiang Hao said, 'mainly due to the loss of the TV business narrowed. TV acquisition costs from last year's 400 yuan / person, down to third this year Quarterly 219 yuan / person. Raw material price adjustment to reduce the loss of TV products. May, respectively, in September launched a new, TV business profit margins are expected to further expand.

Jiang Hao introduction, the video business performance is more stable, benefit from the rapid development of online payment market, video business membership revenue growth. Storm Group's copyright investment strategy is more robust, the annual amount of copyright investment of about 70 million yuan.

Financial data show that this year, Storm Group operating activities generated by the net cash flow has been negative, a quarterly -301.516 million, semi-annual report, three quarterly were -1366 million yuan, -1.17 billion yuan. Jiang Hao of China Securities News reporter said, excluding the dividend in April this year, the impact of cash flow on the main factors for the company's storm commander, TV business strategic investment.

'The first half of the layout of the 6,000 sales outlets, the rapid expansion of the channel will be the next performance of the storm next to the growth of one of the' Jiang Hao said, the company TV sales channels will be the main line. 'TV product line sales of hair On the one hand, the company line and offline sales of different product models, online sales pricing is generally low, and offline experience store sales, gross margin performance is better. Company line channel sales Accounting for 70%.

AI service is dazzling

Jiang Hao said that the storm group for the technology-driven company, its TV products provide AI services and the company's information flow advertising business performance is more dazzling.

This year, the Storm Group strategy to further upgrade, the core business focus around AI (artificial intelligence) + two screens, the application of artificial intelligence technology to its video, TV, magic mirror and sports business. Introduced far speech AI TV, Try to short video information stream transformation of the video client, to enhance the operational efficiency of its business.

'TV provides the artificial intelligence service scene focused on the needs of the family, storm AI cloud assistant implant services, including video calls, QQ music, Taobao shopping, etc.' Jiang Hao said the storm AI cloud assistant partners, including HKUST fly (002230 Stock it), etc., to form a strong software and hardware team.

Jiang Hao introduction, the company in the storm video platform to provide information flow advertising business in the third quarter to achieve 14 million yuan of income. The business began trial operation in June this year, the business growth performance dazzling, the top five customers are traditional advertisers Get user profiles with technical precision and push content and ads on that basis.

For the future financing plan, Jiang Hao said that the financing will be based on demand. Storm Group announced on September 30, in order to broaden the storm financing channels, the company decided on the basis of the original amount, increase the storm through the Yinchuan Exchange issued by the financial Product financing amount of 200 million yuan.

2016 GoodChinaBrand | ICP: 12011751 | China Exports