In the consumer structure escalating environment, Nippon's brand has undergone three milestone upgrades.Now, in 2011 put forward the latest brand concept, the legislature with 'Nippon, for your refresh life' interpretation of deepening The use of technological innovation to stimulate the refresh inspiration to meet the consumer's final brushing needs, focus on retail, advancing with the times, with the professional development of the consumer, through the exploration of different consumption patterns, Nippon deepen the consumer 'refresh motivation' , Quality and family warmth and consumers to establish a good communication. Nippon China president Zhong Zhonglin said: 'Libang is doing is not the first to sell, but in the minds of consumers brand value of the first. The state is gradually shifting from sales to service to meet the needs of multi - level consumer personalization.
In the transformation of the service on the road, Nippon give full play to the 'service effect', in the continuous deepening of the full range of coating service providers in the image, the consumer and brand advocacy are closely linked.
Create an icolor platform to help consumers meet what they really want
Nippon through the establishment of icolor network platform, the accumulation of 50,000 designers and consumers in-depth communication, to discuss the design style, to achieve a private custom home improvement dream .At the same time, the state has also incarnate 'color experts', the use of legislation Pang color card, together with the introduction of color trends.Through passing forward perspective and design experience, to give different colors of personality, encourage consumers to create color expression, to help consumers quickly and perfectly create their own home.
Painting environmental protection 'black technology' to protect the guard placed in different areas of consumption
In order to deepen the refresh demand of consumers, so that the invisible becomes more secure, Nippon has been established in the country 42 factories, and strive to environmental protection, and constantly improve the full coating system. Nippon through the development of air guards full coating system , From the bottom to the surface, full-level concern for the family to provide a safe and worry-free package brushing program, and by virtue of this Jingdong 'Jing quality home improvement' brand library first settled in the brand. From April 2016 to date, Through the Oriental shopping platform for the 4000 families to bring surprises and touched.In addition, the latest launch of the 'heart painted paint lacquer series' products and Mazda for the new 'soul crystal red', through the innovative technology to maximize the green Environmental advantages.
Do not have to refresh the service experience from the abstract to the reality of the real experience
In order to give users a better experience, Nippon to provide consumers with the legislature refresh service, truly from the sale of paint to service coating across, witnessed the 'Do not you hands' brand promise. Nippon through the refresh service, According to the user's different brushing purposes and refresh the demand, to provide customized solutions, with strict standards to achieve the value of the refresh, so that the abstract brand claims in real life to be verified.Currently, the state legislature refresh service in 95 cities On the line, nearly 220,000 users of the service, satisfaction is as high as 98%.
Exclusive title of the new variety of new life refreshing definition
Not only refresh the service rave reviews, by the state-sponsored variety show is aroused widespread concern of consumers.Li Bian through the sponsorship "to change the new home" and "dream home" to quality products and all-round services to help transform Dream, deepen the refreshing spirit of the content.Currently, focus on 'small space transformation, life is different' bureau modification art "to change the new home" in the first quarter of 12 ratings over 140 million in different bureau topics To overcome the challenges of consumer decoration, and the highly anticipated "dream of home", from the side of the transformation of the human race, the first three quarters of a total of 38 families to achieve the dream of transformation. Nippon is through the refresh, change the family environment And even the fate of the characters, to help them update their thinking mode, better fit the current life.
Through the Imperial University to expand the strategic cooperation strength Juxian talent training program
As a member of the coatings industry, Nippon has long been aware of the importance of training, through the establishment of the Imperial University to cultivate professionals to enhance the overall progress of the field of coating services, so that consumers ultimately benefit. In the country established 16 state legislature.Through the platform of the state university, Nippon further strategic cooperation, respectively, and the China Paint Industry Association, China and home strong combination, the skills training and certification of workers, for the consumer with To better service, to achieve the dream of consumers home.
Actively fulfill the corporate social responsibility to pass warm heart color positive energy
In addition to building from top to bottom, from the table and the 'brand mark', Nippon also through the active implementation of corporate social responsibility, causing public thinking, called for more people to join the 'public line' team, for those who need help Warmth and hope in which the 2017 community care project completed the 're-brushing' and 'ferry fundraising' mission, has benefited more than a thousand vulnerable groups; "love for the color" project through the landscaping campus, Donated iColor designer and domestic and foreign artists to bring love, color and joy to children in remote areas.
In the future, the state will continue to change the mode of thinking, from the perspective of competitors to think of thinking to the consumer dimension thinking leap, focus on meeting the different needs of consumers, and further to the whole system of steady development. Nippon will be based on innovation and sustainable development, From the bottom to the surface, from the refresh service to strategic cooperation, the real implementation of the 'state, for your refresh life' brand ideas.