Look at Jin Li M7 and Huawei Mate10 | 'behind the scenes' | innovation

This year, the full screen has become the hottest words in the smart phone innovation, with Samsung, Apple and other international brands have released their full-screen flagship, the past two years in the international market cut a striking domestic brands have begun to catch up, however, after the release of domestic Full-screen mobile phone is still mainly for the mid-market, and in the high-end market, domestic full-screen mobile phone is Feng Mao Ling, the benchmark grade product is missing, so that follow-up brand suspended in the high-end research and development, continued to wait and see.

In September, by the 'gold nine silver ten' business opportunities, in the high-end market to join the new competitors, Jin Li led the first step in the launch of the annual full-screen flagship Jin Li M7, and Huawei followed the launch of Huawei Mate10, both The two flagship are equipped with a comprehensive screen, access to industry attention, and in the full screen 'behind the scenes', Jin Li and Huawei also show us the difference between the two brands of innovation.

Full-screen hot gold legislation, Huawei took the lead to capture the market heights

Full screen of the popularity of less than a year, but its replacement of the traditional screen trend unstoppable.According to the Northeast Securities research data show that in 2017 the global total sales of smart phones about 1.5 billion, of which a comprehensive screen mobile phone sales accounted for about 5 Or even some experts predict that in 2018 the global smart full-screen mobile phone sales will enter an unprecedented outbreak of growth, or even more than 40% penetration, and in 2019 this figure may reach 60%, then, Full-screen phone will be the standard for mid-range smartphones.

Jin Li M7

It is understood that Jin Li M7 equipped with the top AMOLED screen, the screen size of 6.01 inches, the resolution reached 1080 * 1920, the screen accounted for up to 85% of the screen, , In the proportion of the screen, the Jin Li M7 use the ratio of 18: 9 to achieve the film-level effect, visual area larger.In addition, this top AMOLED full screen also joined the HDR dynamic adjustment technology, with the screen Self-luminous characteristics, can cover 84% of the brightness range, much higher than 40% of the international standard.Not only that, the screen's highest brightness peak ratio also reached 1000nit, so that in the sun can also make users see the screen details.

Huawei Mate10

Huawei released the Mate10 is a 5.9-inch RGBW display, a resolution of 2K, or 2560 × 1440, the machine's screen ratio of 81.79%, the highest brightness peak ratio of 770nit.

Jin Li M7 and Huawei Mate10 turned out to make us in the high-end models have more choices, I believe that by the end of the year, the two flagship will be the mainstream of the market.

'Behind the scenes' differences: AI and safe and persistent innovation

In the new round of product innovation, the keyword is no doubt 'full screen', full screen is the phone's 'face', but only concerned about the full screen, it is easy for us to ignore the smart phone's internal innovation, relatively speaking , The importance of internal innovation is far greater than the external, this is the smart phone in the trend of homogenization and innovation, the formation of brand personality and recognition of the key.

Jin Li M7

This time, Jin Li M7 integrated in the fuselage inside the two security encryption chip, one is to pay the encryption chip, one is the data encryption chip.These two chips have passed the authority of the detection and certification, which data security encryption chip passed The national security password detection standard two requirements, to pay the security encryption chip through the CUP security certification, access to the current financial chip products can achieve the highest level of certification - EAL6 +. '1 + 1' hardware encryption chip solution, And the data of the two daily applications of the most frequent scenes, effectively protect the user's security.

Since the beginning of the gold M6, Jin Li will continue to deepen in the security field, Jin Li M series of models have achieved a combination of safe hardware and software, which is a safe mobile phone evolution, and the gold M7 will increase the safety factor again. Said security is hidden, but also a lot of mobile phone manufacturers to ignore the focus, however, so that mobile security incidents take preventive measures in order to win long-term people.

Huawei Mate10

Different from Jin Li M7, Huawei Mate10's innovative bright spot is AI (artificial intelligence). In this phone, whether it is voice, assistant, translation, screen are applied to the AI. In addition, Huawei Mate10 also realized the 'AI eye ', For the real-time identification of objects and scenes, but also targeted to adjust the image effect. AI technology is the industry's cutting-edge technology, Huawei can be placed in the mobile phone, indeed to a certain extent, the phone becomes more intelligent.

In the second half of 2017, full-screen mid-range models have become increasingly popular, Jin Li M7, Huawei Mate10 listing, then make up the domestic full-screen in the high-end market vacancies. Market innovation, the first win, the two flagship are Full screen, but in the security and AI aspects of the 'behind the scenes' soft power, so that they are the same but so different.The introduction of the two flagship, for the follow-up to a comprehensive screen mobile phone demonstration, I believe that after this, 'full screen' The flourishing days are no longer distant.


This year, the overall screen has become the hottest words in the smart phone innovation, with Samsung, Apple and other international brands have released their full-screen flagship, the past two years in the international market cut a striking domestic brands have begun to catch up, however, after the release of domestic Full-screen mobile phone is still mainly for the mid-market, and in the high-end market, domestic full-screen mobile phone is Feng Mao Ling, the benchmark grade product is missing, so that follow-up brand suspended in the high-end research and development, continued to wait and see.

In September, by the 'gold nine silver ten' business opportunities, in the high-end market to join the new competitors, Jin Li led the first step in the launch of the annual full-screen flagship Jin Li M7, and Huawei followed the launch of Huawei Mate10, both The two flagship are equipped with a comprehensive screen, access to industry attention, and in the full screen 'behind the scenes', Jin Li and Huawei also show us the difference between the two brands of innovation.

Full-screen hot gold legislation, Huawei took the lead to capture the market heights

Full screen of the popularity of less than a year, but its replacement of the traditional screen trend unstoppable.According to the Northeast Securities research data show that in 2017 the global total sales of smart phones about 1.5 billion, of which a comprehensive screen mobile phone sales accounted for about 5 Or even some experts predict that in 2018 the global smart full-screen mobile phone sales will enter an unprecedented outbreak of growth, or even more than 40% penetration, and in 2019 this figure may reach 60%, then, Full-screen phone will be the standard for mid-range smartphones.

Jin Li M7

It is understood that Jin Li M7 equipped with the top AMOLED screen, the screen size of 6.01 inches, the resolution reached 1080 * 1920, the screen accounted for up to 85% of the screen, , In the proportion of the screen, the Jin Li M7 use the ratio of 18: 9 to achieve the film-level effect, visual area larger.In addition, this top AMOLED full screen also joined the HDR dynamic adjustment technology, with the screen Self-luminous characteristics, can cover 84% of the brightness range, much higher than 40% of the international standard.Not only that, the screen's highest brightness peak ratio also reached 1000nit, so that in the sun can also make users see the screen details.

Huawei Mate10

Huawei released the Mate10 is a 5.9-inch RGBW display, a resolution of 2K, or 2560 × 1440, the machine's screen ratio of 81.79%, the highest brightness peak ratio of 770nit.

Jin Li M7 and Huawei Mate10 turned out to make us in the high-end models have more choices, I believe that by the end of the year, the two flagship will be the mainstream of the market.

'Behind the scenes' differences: AI and safe and persistent innovation

In the new round of product innovation, the keyword is no doubt 'full screen', full screen is the phone's 'face', but only concerned about the full screen, it is easy for us to ignore the smart phone's internal innovation, relatively speaking , The importance of internal innovation is far greater than the external, this is the smart phone in the trend of homogenization and innovation, the formation of brand personality and recognition of the key.

Jin Li M7

This time, Jin Li M7 integrated in the fuselage inside the two security encryption chip, one is to pay the encryption chip, one is the data encryption chip.These two chips have passed the authority of the detection and certification, which data security encryption chip passed The national security password detection standard two requirements, to pay the security encryption chip through the CUP security certification, access to the current financial chip products can achieve the highest level of certification - EAL6 +. '1 + 1' hardware encryption chip solution, And the data of the two daily applications of the most frequent scenes, effectively protect the user's security.

Since the beginning of the gold M6, Jin Li will continue to deepen in the security field, Jin Li M series of models have achieved a combination of safe hardware and software, which is a safe mobile phone evolution, and the gold M7 will increase the safety factor again. Said security is hidden, but also a lot of mobile phone manufacturers to ignore the focus, however, so that mobile security incidents take preventive measures in order to win long-term people.

Huawei Mate10

Different from Jin Li M7, Huawei Mate10's innovative bright spot is AI (artificial intelligence). In this phone, whether it is voice, assistant, translation, screen are applied to the AI. In addition, Huawei Mate10 also realized the 'AI eye ', Real-time identification of objects and scenes, but also targeted to adjust the effect of the image.Al technology is the industry's cutting-edge technology, Huawei can be placed in the mobile phone, indeed to a certain extent, the phone becomes more intelligent.

In the second half of 2017, full-screen mid-range models have become increasingly popular, Jin Li M7, Huawei Mate10 listing, then make up the domestic full-screen in the high-end market vacancies. Market innovation, the first win, the two flagship are Full screen, but in the security and AI aspects of the 'behind the scenes' soft power, so that they are the same but so different.The introduction of the two flagship, for the follow-up to a comprehensive screen mobile phone demonstration, I believe that after this, 'full screen' The flourishing days are no longer distant.

2016 GoodChinaBrand | ICP: 12011751 | China Exports